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Zusammenfassung von Stories for Work

Name: Stories for Work
Rating: 4.4 (156 reviews)
Author: Gabrielle Dolan

Gabrielle Dolan

The Essential Guide to Business Storytelling

4.4 (156 Bewertungen)

27 Min.

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Stories for Work
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What’s in it for me? Learn a new and effective approach to storytelling.

We’re surrounded by stories every day. We read them in books, listen to them on the radio and watch them come to life on TV. But where do stories and business intersect? We don’t usually associate these two concepts with each other – but we should.

Storytelling is our most effective and authentic form of communication. A good yarn sparks emotional connections between people, and the powerful cognitive effects of stories have been proven in scientific studies.

This makes storytelling the perfect candidate for business communication. Need to nail a presentation? Start with a story. Need to inspire a coworker? Do it with a story. What about closing that sale or securing that job at an interview? You got it, stories give you an edge.

The truth is, the world of work has hundreds of situations in need of a terrific tale. In these blinks you’ll discover how to find stories of your own and, crucially, how to craft them for maximum effect.

In these blinks, you’ll learn

how science backs up the art of storytelling;
what you can learn from the movie Titanic; and
why vulnerability is a key element of storytelling.

Storytelling is an ancient art, but businesses are just beginning to understand its potential.

At some point in your career, you’ve probably sat through a dull PowerPoint presentation. Numbers and stats roll endlessly across the slides, and like a saturated sponge, your brain stops absorbing new information.

You’re not alone; this is an embarrassingly common phenomenon in business. Luckily, there’s a powerful remedy: storytelling.

Storytelling is an ancient antidote to a modern problem – it has been used as a communicative device since historical records began. The ancient Greek author Homer, for instance, completed The Odyssey thousands of years ago. The story was originally composed as an epic spoken-word poem, passed down verbally from generation to generation, and was used by the Greeks to teach cultural values and preserve a common identity.

Another example is Dreamtime storytelling, an ancient indigenous Australian cultural practice. Here, indigenous elders would harness the power of storytelling to teach children about the Dreamtime, a primordial time in indigenous mythology when the spirits created the land, people, plants and animals.

But fascinating history aside, can storytelling really be relevant to the world of work?

Well, whether it’s for an individual or an organization, storytelling is still the most effective and authentic method to deliver a message or communicate an idea. All you have to do is apply its methods to a business situation.

Take Australia’s postal service, Australia Post. With the steady increase in online shopping in recent years, traditional mail transactions are in rapid decline.

As a result, in 2015, Australia Post revamped its organization and brought in new company values. To instill these values into their vast workforce, the company created a two-day storytelling event called the “Grapevine.”

Attendees were asked to come ready to share a personal story relating to one of the company’s new values. The impact was remarkable: after the Grapevine, “agree” responses to the survey question “I can confidently explain our Australia Post Group shared values” jumped from 50 percent to 97 percent!

Great stories provoke emotions, and science backs this up.

From a child’s bedside to the campfire to the conference hall, a well-narrated story seems to possess a magical quality. But there isn’t any magic involved – just a whole lot of science.

Stories are effective communicative devices because they trigger reactions in our brain that excite our emotions. And these emotions are no laughing matter; human beings are innately emotional creatures with a supercharged capacity to feel. These feelings are naturally stimulated by a great story, but how does this process work?

You need to master four types of stories for business, and the first two are tragedies and triumphs.

Think back to the movie Titanic. Remember how it made you feel? Now think about The Wizard of Oz. At the end of each, you should remember feeling two very different emotions. What you’ve experienced are two types of stories – tragedies and triumphs.

Like Titanic, a tragedy revolves around a disaster. These disasters come in different sizes, ranging from grave catastrophes right down to trivial blunders based on regret.

Tension and transition are vital to your stories toolkit.

Imagine all stories are a giant family and you’re at the family party. Tragedies and triumphs would be the old, loud uncles taking center stage, while tension and transition-type stories would be the quieter, understated cousins in the corner. Everyone has a role to play in a family, and these cousins aren’t any less important.

A tension story revolves around conflict or friction. This could be interpersonal – perhaps a “clash of personalities” tale – but the most effective tension stories describe situations where your values or behavior were questioned.

You have many stories, buried like treasure under the ocean of your memory.

It’s tough to find your own stories, and even tougher if you’re unsure where – or how – to look. One key tip for story-searching is to embrace the everyday and not always aim for life’s big events.

Why? Well, most of our lives aren’t marathon-finishing, promotion-earning days, so we shouldn’t ignore the simpler moments. These are untapped reservoirs of inspiration and the source of our most authentic stories.

Aristotle’s three-step structure is still the most effective framework for storytelling.

We often believe new is better. But that isn’t the case with structuring a story. Greek philosopher Aristotle’s ancient three-step framework of beginning, middle and end is still taught in schools to this day.

First, you need a great beginning. This should capture the listener’s interest, provide context and, above all, be concise. Quibbling over unnecessary facts is a common error here – call it a beginner’s mistake!

Powerful stories are succinct, well practiced, embrace vulnerability and use humor sensibly.

Now that you can find, categorize and structure your stories like a pro, you’ll need one more critical element: good content. To make sure your stories are as authentic and powerful as possible, you should follow four simple principles.

First off, keep stories concise. In the last blink, we saw how introductions should be succinct, but the same is true for the finished product – nothing dampens the mood like verbosity! As a rule of thumb, stories for business should take between one and two minutes to narrate.

Stories are ideal for many different business scenarios.

There’s no point crafting beautiful, engaging stories if you don’t share them. But when and where can you use them? In the wide world of business, there’s plenty of chances to tell tales – but each situation varies.

Sometimes, you might want to introduce your story early on. This is helpful if your window of opportunity is limited, because it quickly engages an audience and builds rapport.

It’s essential to pivot and adapt your stories to suit every scenario.

Imagine you’re on an airplane staring out the window. There’s heavy turbulence and you’re watching the wing of the plane bend and sway in the tumult. Why does it do that? Why is it not strong and rigid? Well, if wings had no flexibility, they’d snap clean off. It’s the same situation with your stories – you need to be flexible and pivot.

And this doesn’t just mean changing specific details of stories to fit new situations; the key here is having a variety of stories.

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Worum geht es in Stories for Work?

In Stories for Work (2017), Gabrielle Dolan explains the effectiveness of a powerful story, and how business professionals can harness this tool to communicate ideas, motivate employees, persuade clients and achieve goals. Dolan walks you through practical advice on coming up with your own stories, and how to apply them to a range of business scenarios.

Bestes Zitat aus Stories for Work

The fact-and-figure heavy business world is desperate for authentic and story-filled engaging leaders.

—Gabrielle Dolan

Wer Stories for Work lesen sollte

Anyone who wants to sharpen their communication skills
People curious about the power of storytelling
Professionals in “people-facing” roles

Über den Autor

Gabrielle Dolan is an author, educator and keynote speaker specializing in authentic leadership and compelling storytelling. She has an MBA in management and leadership, and is the author of five books including the best-selling Ignite: Real Leadership, Real Talk, Real Results (2015).

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Kommunikation & Soft Skills Kreativität Management & Leadership

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