The Power of Visual Storytelling summary

Even if you have never heard of visual storytelling, you probably have told many a story with an image or video. Every image you post to Facebook, for example, can tell a story.

According to Buzzfeed, some 208,300 pictures are posted to Facebook and 27,800 images are uploaded to Instagram every minute!

If your company is using more social media sites than just Facebook to deliver its message, congratulations! Companies should use many different platforms to engage with customers, in order to provide product information and share brand values.

Social media can be a great marketing tool. Let’s take a look at some main platforms and how to best use them.

If your company is like 83 percent of European companies and 72 percent of US companies, it probably has a Twitter presence. But have you ever considered using Pinterest to promote your brand? If not, you might want to think about signing up.

Using Pinterest wisely, that is sharing pins with beautiful photos and videos, can draw traffic to your company’s website or online store. A fan can click on an attractive or interesting pin, for example, and is then directed to your website.

With over one billion users, Facebook is by far the most popular social media platform. And with over 15 million brand pages, there are few companies that don’t have a Facebook profile.

But how can your company use this leading social media platform effectively?

Let’s say you’re the head of a cosmetics company. Knowing that your target audience is 85 percent female, you choose Pinterest, Instagram and Facebook as your social media channels.

What’s your next step?

So you’re ready to create stunning visual content for your brand, but are overwhelmed by the variety of media from which to choose. Here’s the inside scoop on some important tools that can really make your campaign successful, like infographics, postcards and e-cards.

Infographics are a great way to give your customers access to valuable information. An infographic is essentially data in the form of a picture, like a chart or a map. Using an infographic lets you merge important information you want to share with a compelling visual element.

Being in the right spot at the right time is more than luck, it’s the key to marketing success. Today the fastest and most dynamic form of marketing is called real-time marketing.

Real-time marketing delivers well-tailored messages directly to a target audience with perfect timing, by using social media platforms and available marketing data.