Kategorien entdecken

Das sind die Blinks zu

Pitch Anything

An Innovative Method for Presenting, Persuading, and Winning the Deal

Von Oren Klaff
15 Minuten
Audio-Version verfügbar
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal von Oren Klaff

Pitch Anything (2011) introduces a unique, new method for pitching ideas. Through psychology, neuroscience and personal anecdotes, Klaff explains the tactics and techniques needed to successfully pitch anything to anyone.

  • Anyone whose job involves selling products or ideas
  • Anyone trying to raise money from investors
  • Anyone interested in a method of persuasion based on neuroscience and psychology

Oren Klaff is an investment banker who has raised over $400 million of capital over the past 13 years, and continues to do so at a rate of two million dollars a year. He has accomplished this with his unique pitching method, which he developed over years of trial and error after he tired of the usual weak sales techniques that did not produce results and seemed more like begging.

Kennst du schon Blinkist Premium?

Mit Blinkist Premium erhältst du Zugang zu dem Wichtigsten aus mehr als 3.000 Sachbuch-Bestsellern. Das Probeabo ist 100% kostenlos.

Premium kostenlos testen

Was ist Blinkist?

Blinkist ist eine App, die die großen Ideen der besten Sachbücher in einprägsame Kurztexte verpackt und erklärt. Die Inhalte der über 3.000 Titel starken Bibliothek reichen von Sachbuch-Klassikern, über populäre Ratgeber bis hin zu diskutierten Neuerscheinungen. Basierend auf wissenschaftlichen Erkenntnissen wird jeder Titel von speziell geschulten Autoren aufbereitet und dem Nutzer als Kurztext und Audiotitel zur Verfügung gestellt.

Discover
3.000+ top
nonfiction titles

Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.

Entdecke die Kernaussagen zu diesem Titel:
Entdecke die Kernaussagen zu diesem Titel:
Entdecke die Kernaussagen zu diesem Titel:

Pitch Anything

An Innovative Method for Presenting, Persuading, and Winning the Deal

Von Oren Klaff
  • Lesedauer: 15 Minuten
  • Verfügbar in Text & Audio
  • 10 Kernaussagen
Jetzt kostenloses Probeabo starten Jetzt lesen oder anhören
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal von Oren Klaff
Worum geht's

Pitch Anything (2011) introduces a unique, new method for pitching ideas. Through psychology, neuroscience and personal anecdotes, Klaff explains the tactics and techniques needed to successfully pitch anything to anyone.

Kernaussage 1 von 10

You must tailor your pitch to the audience’s croc brains.

Everyone should learn to pitch ideas well. In every profession, from dentistry to investment banking, there comes a time when you must convince someone of something. Unfortunately, there is a gap between what we are trying to tell our audience and how they perceive it. To understand this gap and overcome it, we must look at the evolution of the human brain.

Basically, the human brain has evolved in three separate stages, resulting in three distinct parts: the primitive reptilian part, the croc brain, developed first. It’s a simple device primarily focused on survival and it can generate strong emotions, like the desire to flee a predator. Next, the midbrain developed. It allows us to understand more complex situations, such as social interactions. Finally, the sophisticated neocortex evolved, facilitating reasoning and analysis to understand complex things.

When you pitch, you use your neocortex to put into words the ideas you are trying to convey. Unfortunately, your audience doesn’t at first process these ideas with their neocortices. Instead, it is the audience’s primitive croc brains that receive the ideas and they ignore everything that is not new and exciting. Worse still, if your message seems abstract and unfathomable to the croc brain, it might perceive the message as a threat. This will make your audience want to flee to escape the situation.

This is why you must tailor your pitch to the croc brain. Since croc brains are simple, your message should be clear, concrete and focused on the big picture. You also need to ensure the croc brain sees your message as something positive and novel, which deserves to be passed on to the higher brain structures.

Mit Premium freischalten Jetzt lesen oder anhören

Inhalt

Mit Premium freischalten Jetzt lesen oder anhören

Bringe mehr Wissen in deinen Alltag!

Sichere dir jetzt Zugang zu den Kernaussagen der besten Sachbücher – praktisch in Text & Audio in nur 15 Minuten pro Titel.
Created with Sketch.