Nudge Buchzusammenfassung - das Wichtigste aus Nudge

Einleitung anhören

00:00

Zusammenfassung von Nudge

Name: Nudge
Rating: 4.1 (385 reviews)
Author: Richard H. Thaler and Cass R. Sunstein

Richard H. Thaler and Cass R. Sunstein

Improving Decisions about Health, Wealth and Happiness

4.1 (385 Bewertungen)

14 Min.

Themen

Entscheidungsfindung

Inhaltsübersicht

Nudge
in 10 Kernaussagen verstehen

Audio & Text in der Blinkist App

Kernaussage 1 von 10

We don’t always make decisions that are best for us in the long run.

Most people have a pretty clear idea of what’s good for them and what’s not. They are determined to eat healthily, save money for retirement and not smoke.

But when it comes to actually seeing these things through in everyday life, they often do the opposite: they eat unhealthily, they’re reckless with money and they smoke too much.

Unwise behaviors crop up in all parts of our lives, from eating habits to investment decisions to the way we structure our daily schedule. We grab a chocolate bar even though we know that an apple would be better for us; we hit snooze every time our alarm rings despite knowing this means we’ll only have to rush later.

Such behavioral patterns cause problems when quick decisions result in serious long-term consequences.For example, statistics show that when it comes to saving money, most US citizens save very little even though they know this can cause them trouble later.

If we suddenly lose our income due to illness or unemployment or have unexpected expenses like getting our car fixed, and have no savings to fall back on, we become angry about the irrational decisions we made in the past. And yet, despite knowing this, we continue to make financial decisions based on short-term rather than long-term goals.

We don’t always make decisions that are best for us in the long run.

We often make bad decisions based on either too little or overly complex information.

Why do we so often make decisions that aren’t really the best choices for us? In many cases, we simply have too little or too much information, or we can’t foresee the consequences of our actions. It’s only when we have, and can process, the right amount of information that we are in a place to make rational decisions.

For example, when we have to choose an ice cream flavor at an ice cream shop, we usually make that decision rather quickly. We see which flavors there are and we know from experience that strawberry ice cream tastes better than mango, i.e., we have all the necessary information and can process it rapidly.

Human beings act mainly on gut feelings.

When we see a laughing baby, we can’t help but smile. That “decision” to smile is made unconsciously; our response occurs entirely on its own.

But when we want to figure out the answer to 347 x 12, we confront this task in a conscious way, because finding the answer requires an effort and takes some time.

Sometimes we make faulty decisions because we succumb to temptation or act without thinking.

If you offer a long-time smoker a cigarette while she’s in the process of quitting, it’ll be difficult for her to resist the temptation. Although she’d like to quit and knows how bad it is for her, she’ll probably end up bumming a smoke.

The reason for this unwise response is a lack of will: despite her intentions, the temptation is simply too great. A certain degree of thoughtlessness also takes hold of us in such situations.

Some companies exploit the human tendency to make the wrong decisions.

If companies want to be successful, they have to sell products and earn profits. And to do that, they have to fulfill their customers’ needs.

Whether that has positive or negative consequences on customers doesn’t matter to some companies – their main concern is whether customers are buying.

Nudges are subtle changes in context that help us avoid making bad decisions.

How can we keep ourselves from making the wrong decisions? With nudges, or little pushes in the right direction.

Nudges are not “no-nos” or clever advertising messages. Rather, they are subtle actions that make it easier for us to act in the way that is best for us without dictating a specific behavior. Simply put, nudges leave us free rein while making it easier for us to choose the right thing.

Defaults are highly effective nudges that cause people to automatically do what’s best for them.

Considering that we don’t rack our brains every time we make a decision, decision-making situations should be designed so that automatic responses produce a positive outcome.

The e-mail service Gmail does just that with its attachment reminder. If words like “please find attached” are written in e-mail text but no file has been attached, the e-mail program automatically recognizes it and asks the user, “Did you want to send an attachment?” This little nudge can save people a lot of time and trouble.

Nudges are most useful when we have too many choices or when the future is at stake.

The most opportune time to use nudges is in situations where it’s particularly difficult for us to make the right decisions.

Making the wrong decision is easy when we have an immediate pay-off and don’t feel the negative consequences until later. We take that second piece of cake and drink that cocktail after work because they give us pleasure in the moment and we only feel the negative effects later – when we step on a scale at the end of the month, or wake up the next morning with a headache.

Many people use nudges to achieve their goals.

At the end of each year, many of us come to the conclusion that, yet again, we didn’t manage to stick to our New Year’s resolutions: the number on the scale is higher than last year and the ashtray is still full.

And yet some people are successful. How did they do it? Generally, the people who are able to stick to their resolutions do so by using nudges to keep them from making the wrong decisions throughout the year: they place bets with their friends, take advantage of public weigh-ins, or use Internet programs tailored to help them monitor their progress and stay on target.

States and other institutions should use nudges to encourage wise decisions.

Nudges encourage individuals to make better decisions – and this often benefits more than just the individual alone. An entire society benefits when the majority of its members make wise decisions. If fewer people smoke or are overweight, healthcare costs decrease – and everybody wins.

Even though a nudge may cost us something at first, the longer term benefits are generally not long in coming.

Du möchtest die gesamte Zusammenfassung von Nudge sehen?

Kernaussagen in Nudge

Mehr Wissen in weniger Zeit

Sachbücher auf den Punkt gebracht

Kernaussagen aus Sachbüchern in ca. 15 Minuten pro Titel lesen & anhören mit den „Blinks”

Zeitsparende Empfehlungen

Titel, die dein Leben bereichern, passend zu deinen Interessen und Zielen

Podcasts in Kurzform ^Neu

Kernaussagen wichtiger Podcasts im Kurzformat mit den neuen „Shortcasts”

Worum geht es in Nudge?

The message of Nudge is to show us how we can be encouraged, with just a slight nudge or two, to make better decisions. The book starts by explaining the reasons for wrong decisions we make in everyday life.

Wer Nudge lesen sollte

Anyone who wants to live a healthier, more disciplined life
Anyone interested in how countries and companies can influence people’s decisions

Über den Autor

Richard H. Thaler (b. 1945) is a professor of Behavioral Science and Economics at the University of Chicago. Cass R. Sunstein (b. 1954) is a professor at Harvard Law School and serves as an advisor to president Barack Obama.

Kategorien mit Nudge

Motivation & Inspiration Produktivität

Ähnlich wie Nudge

Noise

Daniel Kahneman

A Flaw in Human Judgment

19 min

4.4

The Paradox of Choice

The Surprising Truth About What Motivates Us

17 min

4.4

Predictably Irrational

Dan Ariely

The Hidden Forces That Shape Our Decisions

How Non-Conformists Move the World

The Mind Management Program for Confidence, Success and Happiness

19 min

4.3

Happy Money

Elizabeth Dunn & Michael Norton

The New Science of Smarter Spending

16 min

4.2

Freakonomics

Steven D. Levitt and Stephen J. Dubner

A Rogue Economist Explores the Hidden Side of Everything

Sophia Amoruso‘s story of transformation, from high school dropout to CEO of a multimillion-dollar fashion empire

Quit Your Day Job, Start Your Own Business, and Live Happily Ever After

19 min

3.0

Phishing for Phools

George A. Akerlof and Robert J. Shiller

The Economics of Manipulation and Deception

Own Your Morning. Elevate Your Life.

The Scientific Secrets of Perfect Timing

How to Make Better Choices in Life and Work

22 min

4.4

The One-Page Financial Plan

Carl Richards

A Simple Way to Be Smart About Your Money

12 min

4.1

Every Man's Battle

Stephen Arterburn and Fred Stoeker with Mike Yorkey

Winning the War on Sexual Temptation One Victory at a Time

16 min

3.0

Thinking, Fast and Slow

Daniel Kahneman

Intuition or deliberation? Where you can (and can't) trust your brain

A Tale of Shipwreck, Mutiny and Murder

A Daring Strategy to Change How We Live, Lead, and Love

A Guide to Becoming the Best Possible Version of Yourself, One Tiny Habit at a Time

Escape 9–5, Live Anywhere, and Join the New Rich

28 min

4.2

The Mind Club

Daniel M. Wegner and Kurt Gray

Who Thinks, What Feels and Why It Matters

12 min

3.6

Rewired

Eric Lamarre & Kate Smaje & Rodney Zemmel

The McKinsey Guide to Outcompeting in the Age of Digital and AI

The Bulletproof Plan to Age Backward and Maybe Even Live Forever

24 min

4.2

The 50th Law

50 Cent and Robert Greene

50 Cent's Secrets to Fearlessness and Success

Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain

15 min

4.4

Million Dollar Habits

Brian Tracy

Proven Power Practices to Double and Triple Your Income

An examination of the amoral game and techniques of seducers

A Story That Tells You How To Be One

Lessons in Liberty from a Hospital Diary

18 min

3.5

Playing with FIRE (Financial Independence Retire Early)

Scott Rieckens

How Far Would You Go for Financial Freedom?

18 min

4.2

Successful Time Management

Patrick Forsyth

How to be Organized, Productive and Get Things Done

17 min

4.5

The Art Of Thinking Clearly

Rolf Dobelli

The "hiccups" in our everyday thinking.

24 min

4.2

The Song of Significance

Seth Godin

A New Manifesto for Teams

17 min

4.6

Think Like a Freak

Steven D. Levitt and Stephen J. Dubner

Find the unconvential yet brilliant ideas hidden in data

Timeless Stoic and Buddhist philosophy

How to Use Advanced Learning Strategies to Learn Faster, Remember More and be More Productive

14 min

4.1

10x Is Easier Than 2x

Dan Sullivan with Benjamin Hardy

How World-Class Entrepreneurs Achieve More by Doing Less

New Science Shows How to Break the Cycles of Worry and Fear to Heal Your Mind

Six Studies in World Strategy

20 min

4.3

SuperFreakonomics

Steven D. Levitt and Stephen J. Dubner

Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance

19 min

4.1

100 Things Every Designer Needs to Know About People

Susan M. Weinschenk

The essential guide for every designer from a behavioral psychologist

A Philosophical Tale About the Failures of Government Coercion

20 min

3.7

Millennial Money

Patrick O’Shaughnessy

How Young Investors Can Build a Fortune

To Live, to Love, to Learn, to Leave a Legacy

14 min

4.6

Ultra-Processed People

Chris van Tulleken

The Science Behind the Food That Isn't Food

The Architecture of Belief

Better Business Makes the Greater Good

16 min

4.1

Excellent Advice for Living

Kevin Kelly

Wisdom I Wish I'd Known Earlier

Work Less, Worry Less, Succeed More, Enjoy More

13 min

4.1

❤️ für Blinkist️️️

Ines S.

Ich bin begeistert. Ich liebe Bücher aber durch zwei kleine Kinder komme ich einfach nicht zum Lesen. Und ja, viele Bücher haben viel bla bla und die Quintessenz ist eigentlich ein Bruchteil.

Genau dafür ist Blinkist total genial! Es wird auf das Wesentliche reduziert, die Blinks sind gut verständlich, gut zusammengefasst und auch hörbar! Das ist super. 80 Euro für ein ganzes Jahr klingt viel, aber dafür unbegrenzt Zugriff auf 3000 Bücher. Und dieses Wissen und die Zeitersparnis ist unbezahlbar.

Ekaterina S.

Extrem empfehlenswert. Statt sinnlos im Facebook zu scrollen höre ich jetzt täglich zwischen 3-4 "Bücher". Bei manchen wird schnelle klar, dass der Kauf unnötig ist, da schon das wichtigste zusammen gefasst wurde..bei anderen macht es Lust doch das Buch selbständig zu lesen. Wirklich toll

Nils S.

Einer der besten, bequemsten und sinnvollsten Apps die auf ein Handy gehören. Jeden morgen 15-20 Minuten für die eigene Weiterbildung/Entwicklung oder Wissen.

Julia P.

Viele tolle Bücher, auf deren Kernaussagen reduziert- präzise und ansprechend zusammengefasst. Endlich habe ich das Gefühl, Zeit für Bücher zu finden, für die ich sonst keine Zeit habe.