Kategorien entdecken

Das sind die Blinks zu

Nudge

Improving Decisions about Health, Wealth and Happiness

Von Richard H. Thaler & Cass R. Sunstein
16 Minuten
Audio-Version verfügbar
Nudge: Improving Decisions about Health, Wealth and Happiness von Richard H. Thaler & Cass R. Sunstein

The message of Nudge is to show us how we can be encouraged, with just a slight nudge or two, to make better decisions. The book starts by explaining the reasons for wrong decisions we make in everyday life.

  • Anyone who wants to live a healthier, more disciplined life
  • Anyone interested in how countries and companies can influence people’s decisions

Richard H. Thaler (b. 1945) is a professor of Behavioral Science and Economics at the University of Chicago. Cass R. Sunstein (b. 1954) is a professor at Harvard Law School and serves as an advisor to president Barack Obama.

Kennst du schon Blinkist Premium?

Mit Blinkist Premium erhältst du Zugang zu dem Wichtigsten aus mehr als 3.000 Sachbuch-Bestsellern. Das Probeabo ist 100% kostenlos.

Premium kostenlos testen

Was ist Blinkist?

Blinkist ist eine App, die die großen Ideen der besten Sachbücher in einprägsame Kurztexte verpackt und erklärt. Die Inhalte der über 3.000 Titel starken Bibliothek reichen von Sachbuch-Klassikern, über populäre Ratgeber bis hin zu diskutierten Neuerscheinungen. Basierend auf wissenschaftlichen Erkenntnissen wird jeder Titel von speziell geschulten Autoren aufbereitet und dem Nutzer als Kurztext und Audiotitel zur Verfügung gestellt.

Discover
3.000+ top
nonfiction titles

Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.

Entdecke die Kernaussagen zu diesem Titel:
Entdecke die Kernaussagen zu diesem Titel:
Entdecke die Kernaussagen zu diesem Titel:

Nudge

Improving Decisions about Health, Wealth and Happiness

Von Richard H. Thaler & Cass R. Sunstein
  • Lesedauer: 16 Minuten
  • Verfügbar in Text & Audio
  • 11 Kernaussagen
Jetzt kostenloses Probeabo starten Jetzt lesen oder anhören
Nudge: Improving Decisions about Health, Wealth and Happiness von Richard H. Thaler & Cass R. Sunstein
Worum geht's

The message of Nudge is to show us how we can be encouraged, with just a slight nudge or two, to make better decisions. The book starts by explaining the reasons for wrong decisions we make in everyday life.

Kernaussage 1 von 11

We don’t always make decisions that are best for us in the long run.

Most people have a pretty clear idea of what’s good for them and what’s not. They are determined to eat healthily, save money for retirement and not smoke.

But when it comes to actually seeing these things through in everyday life, they often do the opposite: they eat unhealthily, they’re reckless with money and they smoke too much.

Unwise behaviors crop up in all parts of our lives, from eating habits to investment decisions to the way we structure our daily schedule. We grab a chocolate bar even though we know that an apple would be better for us; we hit snooze every time our alarm rings despite knowing this means we’ll only have to rush later.

Such behavioral patterns cause problems when quick decisions result in serious long-term consequences.For example, statistics show that when it comes to saving money, most US citizens save very little even though they know this can cause them trouble later.

If we suddenly lose our income due to illness or unemployment or have unexpected expenses like getting our car fixed, and have no savings to fall back on, we become angry about the irrational decisions we made in the past. And yet, despite knowing this, we continue to make financial decisions based on short-term rather than long-term goals. 

We don’t always make decisions that are best for us in the long run.

Mit Premium freischalten Jetzt lesen oder anhören

Inhalt

Mit Premium freischalten Jetzt lesen oder anhören

Bringe mehr Wissen in deinen Alltag!

Sichere dir jetzt Zugang zu den Kernaussagen der besten Sachbücher – praktisch in Text & Audio in nur 15 Minuten pro Titel.
Created with Sketch.