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Zusammenfassung von Leading

Name: Leading
Rating: 4.3 (32 reviews)
Author: Alex Ferguson, Michael Moritz

Alex Ferguson, Michael Moritz

Timeless lessons from the greatest manager of all time

4.3 (32 Bewertungen)

11 Min.

Kurz zusammengefasst

'Leading' by Alex Ferguson and Michael Moritz is a management guide that shares the strategies used by the legendary Manchester United coach to build winning teams. Drawing on his experience and insights, the book provides valuable advice for leaders in all fields.

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What’s in it for me? Get an inside look at what made Sir Alex Ferguson’s teams so great.

When you can’t stop winning, eventually people will want to know your secrets. And when one of the greatest soccer managers of all time starts talking about what made his teams great, you want to hear it.

Enter Sir Alex Ferguson, who won dozens of trophies with Manchester United during his 27 years in charge, who led teams that slayed clubs across England and Europe, and who has come to symbolize what it means to be a winner. His teams could play with flair and style or unsmiling discipline. They were comprised of pretty boys and hard workers alike. But, no matter who they were or what their playing style, they just about always seemed to win.

How? Why? What made them so good? Obviously it didn’t hurt to have world-class players like David Beckham, Cristiano Ronaldo and Wayne Rooney on board. But, even as players came and went over the years, Ferguson kept on winning. These blinks go into his leadership secrets and what he believes ensures top-level performance.

In these blinks, you’ll find out

why your presence alone is such a powerful motivational tool;
what makes Cristiano Ronaldo so great; and
how to set the right expectations for your team.

Coaches must constantly listen and observe.

We’ve got two ears and two eyes – but just one mouth. Is it a coincidence, or should we be listening and observing twice as much as we talk?

The truth is that listening always pays off. It is a great opportunity to learn new and useful things – coach Alex Ferguson can attest to this. Ferguson knows the value of listening and knows it well. Just by listening, he picked up some tips and tricks that have served him for a lifetime.

For example, Notts County manager Jimmy Sirrel once mentioned to Ferguson that he was always careful to make sure that player’s contracts never expired around the same time. This helped prevent collusion against the manager and the club. Ferguson has kept that gem of wisdom to this day.

Like listening, learning to observe well will also give you an edge. This is something Ferguson discovered when his assistant manager Archie Knox suggested that, rather than running his training sessions, he should sit back and watch them.

This turned out to be a turning point in Ferguson’s coaching career. When coaching right alongside his players, Ferguson’s focus would be on the ball. By stepping back and observing his players train from a distance, the details of their performance were less visible. However, the overall patterns of their behavior, attitudes and energy levels suddenly became clear.

Still, focusing on the details can be helpful, too. As the saying goes: know your enemy. Ferguson developed a system of closely watching and analyzing footage of opposing teams before a match.

This strategy is what helped Ferguson’s team win the 1999 Champions League Final against Bayern Munich. Based on the analysis and information he’d gleaned from the footage, he was able to predict Munich’s two substitutions late in the game. He zoomed in on the details and zoomed out to the broader picture, demonstrating that flexible observational skills are indispensable for any manager.

Success is not possible without discipline and determination.

Most of us assume that the world’s best soccer players are simply gifted from birth with skills we should never dream of having. But is that really the key to their success? Not quite.

There are a lot of talented soccer players out there, which means a lot of competition. If you want to stay in the game, you need to sustain yourself. This is why discipline is so instrumental in achieving success.

Great managers (and coaches!) think several steps ahead to lead players on their journey to success.

Like discipline and determination, preparation is another key factor ensuring top athletic performance. At Manchester United, the players who performed the best during a match were always the ones who had prepared the most. David Beckham, Cristiano Ronaldo and Wayne Rooney were all known to stay late after training to perfect their free kicks.

In 1996, David Beckham scored his now-infamous goal in a match against Wimbledon all the way from the halfway line. Viewers thought it was a miracle, but for Beckham it was nothing more than a prepared piece! He’d practiced the shot so many times after hours that he was able to seize the opportunity during the match.

Balance your players' strengths and weaknesses, and stay down-to-earth.

One great rule of thumb when it comes to managing a team is avoiding extremes. Whether from unrealistic expectations or big personalities, extremes can damage the close bonds of a team. Keeping your team balanced prevent extremes from creating tension.

A balanced team must have diversity and unity. Take Ferguson’s approach to the age of his team members. He didn’t want to have only young and inexperienced members, but also didn’t want only older, slightly less fit players. An equal mix of both was the best solution.

Presence and praise are powerful tools to get the best out of your players.

Whether it’s that great high school basketball coach you had or an inspiring activist, the best leaders have a special something that inspires their teams. So what’s it made of?

First off, great leaders make their presence felt. Sometimes without even realizing it! Ferguson had no idea that his presence was so important to his team until he missed a few training sessions.

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Worum geht es in Leading?

In Leading (2015), one of the world’s most celebrated soccer coaches shares lessons he learned about teamwork, leadership and incredible athletic performance. His observations and experiences provide timeless insights into success in the sporting world and beyond.

Wer Leading lesen sollte

Anyone interested in Manchester United’s success under Ferguson
Team leaders, managers and coaches curious about Ferguson’s leadership style
Anyone interested in how to maintain success

Über den Autor

Sir Alex Ferguson is the former manager of British soccer team Manchester United. He is considered the most successful British manager of all time, having won 49 trophies, including titles from the FA Cup, the Premier League and the Champions League. Today, Ferguson is a fellow of the Executive Education program at Harvard Business School.

Michael Moritz is a venture capitalist and the author of The Little Kingdom.

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