Irresistible Buchzusammenfassung - das Wichtigste aus Irresistible

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Zusammenfassung von Irresistible

Name: Irresistible
Rating: 4.3 (150 reviews)
Author: Adam Alter

Adam Alter

The Rise of Addictive Technology and the Business of Keeping Us Hooked

4.3 (150 Bewertungen)

19 Min.

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Abhängigkeit überwinden Manipulation Routinen & Gewohnheiten Mensch-Maschine-Interaktion

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Irresistible
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What’s in it for me? Understand exactly why you should limit your time in front of screens and devices.

If you are reading this you are almost certainly looking at a screen of a smartphone, tablet or computer. And chances are this isn’t the only time you’ve looked at a screen today, whether you were catching up on social media, reading your favorite blog or pinning some inspirational pictures. Okay, so what’s wrong with that?

Well, in an age where smart devices and computers have become an essential part of life, there’s a heightened risk of getting addicted to these new toys. We simply find them irresistible. In these blinks, we’ll explore exactly why that is. We’ll get down to the roots of this irresistibility and offer some advice to obviate the problem – because, as we all know, sometimes we really can get too much of a good thing.

In these blinks, you’ll find out

that you probably spend twice as much time online as you think you do;
why answering emails quickly isn’t productive; and
why you get so much pleasure from all those likes on Facebook.

You really can be addicted to your smartphone or video games.

How would you feel if you couldn’t use your smartphone for a day? How about an entire week? It’s not a scenario most of us enjoy contemplating; indeed, most of us start to get anxious if we’re separated from our device for just a few hours.

Unsettlingly, this modern relationship with phones has revealed a new type of addiction.

Perhaps you’ve asked yourself whether you’re spending too much time on your phone and not enough time with your friends and loved ones. If you have, you’re not alone. This is exactly what Kevin Holesh was thinking in 2014 when he developed a new app called Moment.

Moment’s purpose is to collect user data and determine exactly how much time people are spending glued to their mobile devices. While Moment’s users generally believe they spend around 90 minutes a day staring at their phone, the app reveals that people pick up their device roughly 40 times throughout the day and spend, on average, a total of three hours staring at it.

Guidelines for healthy use suggest spending no more than an hour a day on a phone, but 88 percent of Moment’s users far exceeded this limit.

Video games are another majorly addictive technology.

World of Warcraft, a massively multiplayer online role-playing game, has created an especially immersive and interactive virtual world that allows people to create their own avatar and embark on quests where they encounter other online users in real time.

Millions of users log in to this world every day, and, according to video-game specialist Jeremy Reimer, up to 40 percent of them become addicted.

As a result, treatment centers are popping up worldwide – such as ReStart, a facility near Seattle that was created as a joint venture between a psychologist and a computer programmer.

In the blinks that follow, we’ll take a closer look at the science behind addiction and what you can do to help keep yourself from getting hooked.

Certain situations and neurological stimulations can make you susceptible to addiction.

For a long time, there was a popular misconception that addicts were immoral and weak-willed. But as we’ve grown to understand how addiction works, it’s become clear that this isn’t the case.

For instance, the situations we find ourselves in often contribute a great deal to the development of an addiction.

Behavioral addiction is similar to drug addiction and can cause serious health problems.

You might have noticed that there are a number of support groups these days for people who are addicted to certain behaviors – things like sex or gambling or even obsessive cleaning.

Traditionally, we’ve thought that serious addictions involve substances such as drugs and alcohol, but, in recent years, it’s been shown that many behaviors can affect our brain in the same ways that substances do.

Email can be addictive, unhealthy and hurt productivity, so disable your notification systems.

Another trick our brain can play is to make us feel productive by responding to an email within a few seconds of receiving it.

Yet this kind of immediate reaction is just another addictive behavior and it actually reduces the quality of our work.

Unpredictable rewards – like those offered by social media and gambling – increase the chances of addiction.

If you’ve spent any time with babies, you’ve probably noticed how they love to repeat actions. They’ll happily press the same button to switch on the same light or make the same noises over and over again. Babies do this because they enjoy the positive feedback – the look of that pretty light or the sensation of making that strange sound.

As adults, we also have a desire for positive feedback, and when we’re rewarded for carrying out a simple action, we may start to develop an addiction. This is especially true if we don’t know when that simple action will be rewarded.

People have difficulty relaxing, which can lead to a dangerous habit: workaholism.

Today, there are over 30,000 offerings on Google Books for those who want to improve their life. Considering the supply of self-help literature, it would seem that there’s a great demand for this help, that people genuinely want to have a better life. But it isn’t that simple.

In truth, humans are addicted to making things difficult for themselves.

Children need to be protected from the dangers of technology addiction.

When you were a child, you probably hated it when your parents put a limit on your television or computer time.

But you should be thanking them, since too much time in front of a screen can actually affect a child’s empathy.

Substitution is a better method of curbing addiction than repression.

If you’ve ever tried quitting something cold turkey – eating junk food, for instance, or smoking cigarettes – then there’s a good chance that you’ve also experienced a relapse.

Our most common reaction to an undesired behavior is to repress or suppress it, but repression often only makes an addiction worse.

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Worum geht es in Irresistible?

Irresistible (2017) shows how dangerously dependent we’ve become on the smartphones, tablets, video games and social platforms that we’ve surrounded ourselves with. Is our attachment to these devices strictly related to the convenience they provide? Or have we actually grown addicted to the psychological rewards they offer?

Bestes Zitat aus Irresistible

In the long run, our technology compulsions are directly damaging our health.

—Adam Alter

Wer Irresistible lesen sollte

Psychology students
Technology addicts
Anyone looking to be more productive

Über den Autor

Adam Alter, PhD, teaches psychology at New York University’s Stern School of Business. His ideas and research on social psychology have made him a sought-after consultant for a number of businesses, including Google and Microsoft. He’s written for such publications as the New York Times and WIRED. His previous book is the bestseller Drunk Tank Pink.

Kategorien mit Irresistible

Technologie & Zukunft Marketing & Vertrieb

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