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Running Lean

Iterate from a Plan A to A Plan That Works

By Ash Maurya
12-minute read
Audio available
Running Lean: Iterate from a Plan A to A Plan That Works by Ash Maurya

Running Lean presents you with a fail-safe strategy to bringing your new product successfully into the market. By promoting a methodology of clever testing and planning ahead, the book gives you a step-by-step guide in building a business model that works while saving time, money and effort.

  • Anyone considering founding a start-up
  • Entrepreneurs wanting to release a new product without wasting resources

Ash Maurya is the founder of several start-ups, most notably WiredReach. He works closely with other entrepreneurs to promote his vision of “lean start-ups” and holds mentor roles with start-up accelerators.

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