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Zusammenfassung von The Tipping Point

Malcolm Gladwell

How Little Things Can Make a Big Difference

4.2 (416 Bewertungen)
13 Min.

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The Tipping Point by Malcolm Gladwell explores the factors that cause ideas, trends, and behaviors to spread like wildfire, transforming society.
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    The Tipping Point
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    Ideas spread like epidemics.

    The spread of ideas, products and behaviors can be compared to the spread of a viral infection: for years, only a few people are affected (or infected), but then, within a short period of time, it becomes an epidemic.

    Take the suede shoes made by Hush Puppies, which remained mere shelf-warmers until the mid‑1990s when suddenly they became a must‑have. Within just one year, sales figures jumped from 30,000 to 430,000 pairs; the next year, around two million pairs of Hush Puppies were sold.

    The company itself had nothing to do with the epidemic. It all started when a couple of hipsters in Manhattan started wearing the shoes, which “infected” others with the idea and set off a trend.

    Social epidemics share several of the same recurring characteristics as viral infections.

    For example, subtle external changes can often strongly affect the transmissibility of a social infection, just as viral infections can spread more easily in the wintertime when most people’s immune systems are weaker.

    In addition, both will eventually reach a Tipping Point: the point at which the critical mass has been reached and the spread can no longer be stopped.

    Ideas spread like epidemics.

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    Worum geht es in The Tipping Point?

    The Tipping Point discusses why certain ideas, products and behaviors spread like epidemics and what we can do to consciously trigger and have control over such epidemics.

    Bewertung von The Tipping Point

    The Tipping Point (2000) delves into the fascinating world of social epidemics and why they occur. Here's what makes this book stand out:

    • It uncovers the key factors that drive ideas, trends, and behaviors to spread rapidly.
    • The book offers intriguing case studies that demonstrate the power of these tipping points in various contexts.
    • Gladwell's thought-provoking ideas challenge conventional wisdom and stimulate intellectual curiosity.

    Dive into The Tipping Point to better understand the forces that shape our world.

    Wer The Tipping Point lesen sollte

    • Anyone who is interested in the way ideas spread
    • Anyone who wants to learn how social epidemics break out
    • Anyone who works in marketing, advertising or a related field

    Über den Autor

    Malcolm Gladwell is a journalist and the author of five best-selling books, including Blink: The Power of Thinking Without Thinking and Outliers: The Story of Success.

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    PsychologieMarketing & VertriebMotivation & Inspiration

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    The Tipping Point FAQs 

    What is the main message of The Tipping Point?

    The main message of The Tipping Point is to identify and understand the factors that cause social epidemics.

    How long does it take to read The Tipping Point?

    Reading The Tipping Point typically takes around 7 hours, while the Blinkist summary can be read in 15 minutes.

    Is The Tipping Point a good book? Is it worth reading?

    The Tipping Point is a captivating read that offers valuable insights into the spread of ideas and trends.

    Who is the author of The Tipping Point?

    The author of The Tipping Point is Malcolm Gladwell.

    How many chapters are in The Tipping Point?

    There are 9 chapters in The Tipping Point by Malcolm Gladwell: Introduction, The Three Rules of Epidemics, The Law of the Few, The Stickiness Factor, The Power of Context, Case Study: Rumors, Case Study: Teenage Smoking, Case Study: New York City Crime, and Conclusion.

    How many pages are in The Tipping Point?

    There are 301 pages in The Tipping Point.

    When was The Tipping Point published?

    The Tipping Point was published in 2000.

    What to read after The Tipping Point?

    If you're wondering what to read next after The Tipping Point, here are some recommendations we suggest:
    • Blink by Malcolm Gladwell
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