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Zusammenfassung von The Nine Types of Leader

Name: The Nine Types of Leader
Rating: 4.3 (221 reviews)
Author: James Ashton

James Ashton

How the Leaders of Tomorrow Can Learn from The Leaders of Today

4.3 (221 Bewertungen)

27 Min.

Kurz zusammengefasst

'The Nine Types of Leader' by James Ashton identifies different leadership styles through case studies of successful leaders, exploring what motivates them and how to recognize the strengths and weaknesses of each type.

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What’s in it for me? Discover the inner workings of different leadership styles, so you can play to your strengths.

What are great business leaders like? Hardworking, success-oriented, capable of inspiring others to follow them – sure. But that’s only part of the story.

Not all leaders are cut from the same cloth – and that’s actually good news. Think about somebody who maintains complete control, for instance. She might be fantastic for a complex, sprawling organization – but the same person wouldn’t necessarily suit a creative organization, where collaboration is key.

So what type of leader are you? By understanding this, you can overcome your weaknesses and seek out roles that play to your strengths. That way, you can increase your chances of success and gain those senior positions you’ve always dreamed of.

In these blinks, you’ll learn

why a crisis is like candy to some leaders;
what type of training every new recruit at Procter & Gamble must do; and
the reason not every leader needs to be larger than life.

Alpha leaders are charismatic, dedicated monarchs.

Alpha leaders are charismatic, dedicated monarchs.

It’s a hot summer’s night in August 2015, and 2,000 excited audience members are taking their seats in Salzburg to watch Verdi’s Il Trovatore. This performance is part of Salzburg’s annual opera festival, and one of the best stalls in the opera house has been reserved for Peter Brabeck-Letmathe – chairman of the world’s largest food company, Nestlé.

Nestlé has sponsored the festival, and Brabeck-Letmathe is officially there as the company’s representative. Like at other events he attends, his presence captures people’s attention: he captivates people just as much as any famous tenor, without ever needing to do anything dramatic.

Brabeck-Letmathe is an Alpha leader, charming, confident, and striking. His strong personality has played a key role in leading a company worth £60 billion in annual sales.

You’ll always know when you’re in the presence of alpha leaders. Like true monarchs, they conduct themselves as if they’re the most important people in the room. They’re inspiring, sure, but they’re also intimidating. Staff hang on every syllable they utter and worry over pleasing them.

Alphas firmly believe in themselves and rule accordingly – with absolute control. This style may seem egotistical, but alphas need that level of confidence because they typically lead multinational companies with broad portfolios. There simply isn’t time for second-guessing, or ruling by consensus.

Alphas are future-focused. They know that it takes time to build a kingdom – and they aren’t afraid to wait. This leads them to invest in research and development that will broaden their portfolios even further.

Under Brabeck-Letmathe’s leadership, Nestlé spent 25 years developing the Nespresso coffee-making system. Today, it’s become a staple of homes and offices.

So alphas are committed to the long game; and they’re also competitive. This means that they often stay with one business for decades, moving up the ranks over time.

Let’s think about Brabeck-Lethathe again. By 2015 he’d been with the company for nearly 50 years. Nestlé had been his life’s work.

But the age of the alpha is coming to a close. As the age of globalization fades away, business empires become less attractive. Instead, we’re entering an era where the benefits of inclusivity become more and more apparent. Most boards now question autocratic leadership styles.

If you’re an alpha and you want to continue leading in the contemporary workplace, you need to relax your grip and become more collaborative. Delegate, listen to consumers and stakeholders, and you’ll maintain your place on the throne while keeping step with new business practices.

Fixer leaders are the tough superheroes you need in a crisis.

Fixer leaders are the tough superheroes you need in a crisis.

Dame Moya Greene was just six weeks into her new role as chief executive officer at the UK’s Royal Mail when a crisis occurred. On the Friday before a holiday weekend, she learned that there might not be enough cash flow to make the next payroll.

Seller leaders are adept communicators who understand customers.

Seller leaders are adept communicators who understand customers.

Founder leaders are driven visionaries who thrive on a challenge.

Founder leaders are driven visionaries who thrive on a challenge.

It’s the summer of 2015. In the Virgin Atlantic lounge at Heathrow Airport, holidaymakers are enjoying the buffet, while executives tap on their laptops. A hush falls over them all as Sir Richard Branson – founder of the Virgin Group – enters the lounge. He shakes hands with the staff and then disappears through a side door to discuss Virgin Atlantic’s inaugural flight from London to Detroit.

Scion leaders continue family legacies.

Scion leaders continue family legacies.

In September 1982, Jean-François Decaux had to make business calls from a pay phone in Hamburg. This may seem incongruous: after all, his father ran a hugely successful company. If you live in Europe, you’ve almost certainly heard about it: JCDecaux. It sells outdoor adverts.

Lover leaders combine deep industry knowledge with passion.

Lover leaders combine deep industry knowledge with passion.

It’s a Saturday morning and the gym in New York is buzzing. Dozens of fitness fanatics stretch and strain to energetic music, and, in the center of it all, instructor Joey Gonzalez leads a class with his trademark, unmatchable enthusiasm. Gonzalez isn’t here because he needs to be; he’s here because he loves fitness. He loves it so much that he still works as a trainer at Barry’s Bootcamp on Saturdays, even though he’s the company’s chief executive.

Campaigner leaders look beyond profit and performance to create positive change.

Campaigner leaders look beyond profit and performance to create positive change.

In 2000, Ajay Banga moved to New York to take up a position at investment banking company, Citigroup. This was a high-paying job with a reputable Wall Street institution, but Banga struggled with really simple things. He couldn’t get a cell phone or rent an apartment, for instance. Why? Because this freshly-minted New York banker didn’t have US credit history.

Diplomat leaders calmly navigate complex and competing needs.

Diplomat leaders calmly navigate complex and competing needs.

Until 2018, Dame Helen Ghosh was director general of the National Trust – the British charity that maintains public spaces. With its vast collection of notable estates and thousands of acres of land, the National Trust is a far greater part of an average Briton’s life than any public company.

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Worum geht es in The Nine Types of Leader?

The Nine Types of Leader (2021) reveals the strengths, assets, and pitfalls of different leadership styles and personalities. Using case studies, it explores how different types of leaders operate, and which business landscapes they’re best suited to, so that they and their companies can thrive.

Wer The Nine Types of Leader lesen sollte

Chief executives wanting to understand leadership styles
Board members seeking to appoint the most effective leader to run their companies
Aspiring leaders who aim to overcome their weaknesses

Über den Autor

James Ashton is a renowned journalist who specializes in finance, business, and the economy. He’s worked as City Editor at the Evening Standard and the Sunday Times, and hosts his own podcast, Leading with James Ashton.

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