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Zusammenfassung von Rare Breed

Name: Rare Breed
Rating: 4.2 (78 reviews)
Author: Sunny Bonnell and Ashleigh Hansberger

Sunny Bonnell and Ashleigh Hansberger

A Guide to Success for the Defiant, Dangerous, and Different

4.2 (78 Bewertungen)

14 Min.

Kurz zusammengefasst

Rare Breed by Sunny Bonnell and Ashleigh Hansberger is a business book that celebrates the power of being different. It offers insights and inspiration for entrepreneurs who want to stand out from the crowd and create something truly unique.

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What’s in it for me? A toast to being different.

So many business guides value conformity over creativity. Their rules and strict prescriptions make it seem like there’s only one road to success. But there is another way.

These blinks argue that the best way forward is to see virtues where others only see vices. Are you ambitious, obsessed, and maybe a little bit weird? Those individual quirks or so-called imperfections are actually your most valuable asset.

Based on the experiences of two audacious entrepreneurs, Sunny Bonnell and Ashleigh Hansberger, this guide shows why sticking to the straight and narrow over your own idiosyncratic identity is a dead end. With real-world examples and entertaining anecdotes, these blinks are the ideal companion for anyone who wants to rise to the top without losing their personal charm.

Once you’re convinced of this counterintuitive approach, discover which vice is actually your primary virtue with the Rare Breed quiz: rarebreedbook.com/quiz/.

In these blinks, you’ll learn

why 10,000 hours of practice isn’t enough;
how red shoes make you stand out; and
why you should never punt.

Rebelliously defying norms can open new paths to success.

It’s fourth down and the Pulaski Academy Bruins need to move the ball ten yards upfield or turn it over to the other team. Any other high school football team would simply give up and punt the ball. After all, convention states that this is the smart move.

But, the Bruins don’t follow conventional wisdom. In 2009, their coach, Kevin Kelley, looked at three years’ worth of game statistics and made a decision: his team would never punt, ever.

And it worked. The unusual strategy caught other teams off guard, and the Bruins racked up win after win. By 2018, the team had an overwhelmingly positive record, including seven state championships.

The key message here is: Rebelliously defying norms can open new paths to success.

Our society encourages conformity through strict social norms. It enforces rigid policies and rewards proper etiquette. Starting from a very young age, we’re encouraged to do as we’re told or we’ll suffer the consequences. Even in a modern workplace, rules rule. One study from the Harvard Business Review found that fewer than 10 percent of companies actually encourage workers to break the mold.

However, rebelling against conventions can be an asset when done strategically. Take the television show Girls. This provocative series told the story of young women in New York City, but it avoided all the classic tropes. Instead of showing their lives as glamorous, it focused on their mistakes and minor humiliations. And the show was a hit! People loved the unconventional approach and unique characters.

Still, it’s no good to break rules for no reason. The key to rebelling is thinking strategically. First, know exactly what rules you want to break and why you want to break them. Then, think through what you’re going to do differently and what the consequences will be. This way, you’re not just blindly smashing norms, but creating your own conventions.

For instance, entrepreneur Matt Scanlan wanted to disrupt the exploitative Mongolian wool industry. The old industry model used dozens of middlemen to get Mongolian wool to market. It was inefficient and expensive.

Scanlan came in with a better plan. He broke the old mold and set up a new system to pay herders directly. As a result, his company, Naadam, can now offer the finest cashmere at a low cost, and Mongolia’s herders earn up to 50 percent more.

Obviously, breaking the rules takes a little bit of audacity. In the next blink, we’ll see how that ambitious spirit is also a rich resource.

Realizing ambitious plans requires an audacious spirit.

In 2007, authors Sunny Bonnell and Ashleigh Hansberger were at an all-time low. They had just pitched their company, Motto, at the Count Me In start-up competition. But, instead of crushing it, they froze and forgot their lines. It was a disaster.

They could have just given up. It was the logical thing to do. But, the two entrepreneurs weren't feeling logical. They were feeling bold. So, they stayed up all night drinking and writing. And the next day, they swallowed their pride, got back up on stage, and delivered a ferocious pitch.

To truly succeed, be obsessed with your goal.

How many hours of practice does it take to become a master? 10,000? At least, this is the number made famous by Malcolm Gladwell. However, according to the researcher Gladwell originally cites, the actual number is much, much higher.

Try 25,000. This is how many hours of dedicated practice a world-class classical musician typically invests in their craft. That’s about three hours of grueling practice a day, every day, for 20 years straight.

To do well, do what you love.

It’s June, 2018. Brasserie Les Halles, a small restaurant in Lower Manhattan, is surrounded by flowers, bottles of wine, and heartfelt letters. For days, people have left these mementos to commemorate Anthony Bourdain, the recently-deceased chef and journalist.

Why did one man’s death cause such an outpouring of emotion? Because he gave so much of himself to his work. For decades, Bourdain followed his hot-blooded passion for food and travel. His love of adventurous eating was so powerful that it inspired hit shows, best-selling books, and countless fans who embarked on their own culinary adventures.

Be weird and celebrate what makes you stand out.

Four generations. That’s how long Steve Pateman’s family company had been making traditional men’s shoes in Northamptonshire, England. However, in the late 1990s, cheap imports flooded the market, and Pateman couldn't compete with the low costs. After all, who would pay twice as much for the same, basic loafer?

Then, Pateman had a thought: Who says he has to keep making sensible shoes? He ditched the old designs and started producing flashy and glamorous boots in various sizes. The kinky footwear was a hit with performers, drag queens, and the transgender community.

Charm an audience by capturing their imagination.

One moment, the Statue of Liberty stands tall above the Hudson Bay. Then, the lights go out. And when they turn on again, something amazing has happened. Lady Liberty is gone! Magician David Copperfield has made the famous landmark vanish. The audience gasps and cheers.

Of course, not really. This 1983 publicity stunt was simply a masterful bit of technical magic. When the lights went dark, the audience's seating rotated away from the statue, changing their view. But, thanks to Copperfield’s dramatic flair, they briefly accepted that the impossible was possible.

Emotions, empathy, and sincerity are actually strengths.

May, 1969. The US Senate is locked in a tense budgeting debate. A few senators are encouraging harsh cost-saving measures across the board, including cuts to PBS, the country’s public television station. Only one man can save the service. Surprisingly it’s not a crafty accountant. It’s Mr. Rogers.

When the gentle host of the beloved children’s show Mr. Roger’s Neighborhood came to testify before the Senate, he didn’t speak of money or the economy. Instead, he spoke from the heart. He explained how public TV had the power to bring joy to viewers, young and old.

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Worum geht es in Rare Breed?

Rare Breed (2019) is a guide to business and personal success for those who march to their own beat. This bold manifesto asks you avoid conformity and instead embrace the qualities that set you apart.

Bestes Zitat aus Rare Breed

When an opportunity comes, trust your passion, not your fear.

—Sunny Bonnell and Ashleigh Hansberger

Wer Rare Breed lesen sollte

Entrepreneurs looking to stand out
Creative thinkers who want to capitalize on their capabilities
Anyone who wishes to honor their own unique spirit

Über den Autor

Sunny Bonnell and Ashleigh Hansberger are the founders of Motto, an award-winning digital branding agency. Their dynamic approach to business has netted them positive coverage everywhere from the Chicago Tribune and Forbes to the Huffington Post and the Wall Street Journal.

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