The Revenue Growth Habit summary

You’ve probably had this experience: you’re watching TV and an expensive-looking commercial comes on, but, when it’s over, you’re unsure exactly what was being advertised. After such an experience, you may have wondered whether these expensive and flashy ad campaigns are really worth the money.

Many people are under the impression that impressive revenue growth is only ever the result of expensive marketing. But more money spent doesn’t necessarily guarantee more sales.

You’ll have a better chance of increasing your sales if you focus in on your target audience. So, instead of advertising to an audience of random people, reach out directly to those who are most likely to use your product or service, and to those clients who have already shown interest.

These days, it’s trendy to create mysterious ads that obscure the company and the product being sold. But that doesn’t mean creating such an ad is the best way to use your time and money. Despite the trends, marketing is most effective when it clearly communicates how a product or service will benefit a client.

Another current trend is marketing through social media. But that’s not the most effective strategy. Getting likes on Facebook and retweets on Twitter can be done quickly, but no quantity of likes and retweets will add up to revenue growth, especially if you’re trying to target other businesses.

Email marketing is an easier and more direct method – and you can reap huge dividends with just a little bit of time and effort from your customer-service and sales staff.

You can start using an email marketing platform, such as MailChimp, right this very moment. It allows you to send a single email to every member of your target audience, and customizable software makes it easy to tweak the content to match each demographic you’re trying to reach.

A lot of businesses fail to market themselves effectively due to the common misconception that doing so requires a lot of time and money. But it doesn’t cost anything to send a clear message about what you have to offer to your potential clients.

Next, we’ll look at one of the most powerful tools in marketing: client testimonials.