The Execution Factor Book Summary - The Execution Factor Book explained in key points
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The Execution Factor summary

Kim Perell

The One Skill that Drives Success

4.5 (54 ratings)
29 mins
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    The Execution Factor
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    Having a vision provides you with guidance on your journey to success.

    In 1961, at the height of the Cold War, the United States found itself falling behind the Soviet Union in the space race. The Soviet cosmonaut Yuri Gagarin had become the first human to reach outer space, beating the United States to that accomplishment. So to spur his country into action, President John F. Kennedy made a bold proclamation: by the end of the decade, the United States would land an American astronaut on the Moon.  

    In making this proclamation, Kennedy was articulating a vision – an ambitious, visualizable and inspiring aspiration for the future. Having a vision is the first trait of effective execution. In Kennedy’s case, it was a vision for an entire nation, but you, too, can have visions for yourself, your career or the company you’re working for or want to start.

    Bringing our analogies back down to earth, while still keeping an eye on the heavens above, you can think of your vision as being akin to the North Star that once helped sailors navigate the seas. Like that celestial body, a vision provides you with a reference point that can help you navigate life’s choppy waters and unexpected waves.

    Those “waves” are the events, setbacks and competing pressures that can distract you from pursuing your dreams. By keeping your mind’s eye fixed on your vision, you can stay focused on your life’s work and maintain your direction toward your desired destination, even during tough times.

    That destination is the future you envision for yourself. It can take many forms. It could be a purpose you give to your life, such as having a positive impact on the environment. It could be a vocation, like cooking. Or it could be a personal goal, like purchasing a home, starting a business or completing a marathon.

    Whatever your destination, you will likely find yourself taken in unexpected directions as you pursue your vision, especially if it involves a more general goal that can be achieved in various ways, such as financial freedom. For instance, the author’s first business was a digital-marketing company that sold a motley assortment of products – ranging from teeth whiteners to remote-control toys.

    Was this the precise future she envisioned for herself when she was younger? Of course not – but it was part of the path that led her to achieve financial freedom.

    You’ll never know exactly where your vision will take you until you get there!

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    What is The Execution Factor about?

    The Execution Factor (2018) identifies five traits shared by people who know how to effectively accomplish their dreams and goals. By sharing general principles and specific tips on how to cultivate them, Kim Perell demonstrates how to transform yourself into just such a person.

    Who should read The Execution Factor?

    • Professionals wanting to take their effectiveness to the next level
    • Quarter-life and mid-life crisis experiencers wanting to gain a sense of direction   
    • Dreamers wanting to turn their ideas into realities

    About the Author

    Kim Perell is a highly successful entrepreneur, executive and angel investor who became a multimillionaire before the age of 30. She has been dubbed one of the Most Powerful Women in Mobile Advertising by Business Insider, a Marketing Technology Trailblazer by AdAge and an Entrepreneur of the Year by Ernst & Young. She is the CEO of Amobee, an innovative global-marketing technology company.

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