Working in the Gig Economy Buchzusammenfassung - das Wichtigste aus Working in the Gig Economy

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Zusammenfassung von Working in the Gig Economy

Name: Working in the Gig Economy
Rating: 3.9 (44 reviews)
Author: Thomas Oppong

Thomas Oppong

How to Thrive and Succeed When You Choose to Work for Yourself

3.9 (44 Bewertungen)

25 Min.

Kurz zusammengefasst

'Working in the Gig Economy' by Thomas Oppong is a guidebook for succeeding as a freelancer in the modern job market. It offers practical advice on building a personal brand, marketing skills, negotiating rates, and more.

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Working in the Gig Economy
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What’s in it for me? Get set for success in the gig economy

You can work and live on your own terms. It’s a promise which attracts more and more of us to self-employment. People are increasingly using technology to find short-term work.

This expanding network of independent workers and the companies that hire them is called the gig economy. And with so many people opting in, it can be difficult to navigate. These blinks are here to help!

Whether you’re preparing to leave your full-time job or struggling to manage clients and money, you’ll find practical advice that you can implement straight away.

In these blinks, you’ll learn

how to identify a rewarding career path;
what social media influencers can teach you; and
why and how you should say no to some clients.

Empowered by technology, more people are choosing flexible self-employment over full-time jobs.

A lot of us grew up with the same idea of what a successful career path looks like. First, you go to college, and then you get a well-paying, stable job. This path is still popular today. But the world of work is changing, and this creates countless new opportunities.

The key to this change is technology. It has killed off some professions, sure, but it has also brought about completely new ones. People on opposite sides of the world can now collaborate quickly and easily. Our attitudes toward work have also changed. Increasingly, people want jobs that give them more time and greater personal freedoms.

All this change is pushing millions of people into the gig economy.

The key message here is: Empowered by technology, more people are choosing flexible self-employment over full-time jobs.

In the gig economy, people ditch the idea of working nine-to-five for one employer. Instead, they freelance. Their income comes from multiple short-term projects called gigs.

Thanks to the Internet, workers in the gig economy can find projects at the click of a button. All they need to do is use online platforms such as Upwork, TaskRabbit, or AngelList. These websites are full of opportunities in various fields, and the projects are open to anyone with the right skills.

So finding work is now much simpler. It’s no surprise, then, that the gig economy has grown in popularity. The recruitment platform Indeed ran a survey across the world’s leading economies. It showed that, between 2013 and 2015, interest in flexible work nearly doubled in three-quarters of the countries surveyed. And according to research firm McKinsey Global Institute, 5 million people in the United Kingdom were working in the gig economy in 2016.

For these millions in the UK, and many more the world over, the gig economy offers perks that are hard to beat.

Not confined to strict hours or a fixed office location, they can work at any time and from anywhere – whether it’s a coffee shop, an exotic destination, or simply their own home. This freedom means more time for things like family and personal interests. People who work in the gig economy are more satisfied with their jobs.

A successful career in the gig economy begins with knowing what you’re good at and what you’re interested in.

Working in the gig economy sounds enticing. But taking the leap and joining the flexible workforce can be daunting.

What exactly can you offer? Will you find the right clients? And will they pay enough? These are some of the questions you might grapple with. Fortunately, there are answers to all of them. Let’s start with the first and, arguably, the most important question. What can you offer prospective clients?

A great personal brand and a credible reputation will capture the attention of potential clients.

What can you learn from people who are big on social media?

These people – social media influencers – are often experts in lifestyle topics or social issues. By producing great content, influencers gain followers – people who value their opinions. In other words, they build up a loyal audience. This makes them respected by key players in their industries. Such respect leads to lucrative brand endorsements, features in the media, and so much more.

You’ll find work in the gig economy if you use a variety of channels and remain persistent.

Have you ever noticed that when a new product pops up, you see it everywhere?

Let’s say it’s an energy drink. You’ll see it on billboards. It’ll appear on TV. There will be free samples in grocery stores. Magazines will publish discount coupons. The brand might even sponsor a few sports events. Anything to get as many people as possible to try the product and buy it.

You don’t have to take every project that comes your way, but be mindful of how you say no.

Now that you know how much effort it takes to get paying work, you probably can’t imagine saying “no” to potential clients. From time to time, though, you’ll have to turn work down.

Some projects won’t be compatible with your brand. Others won’t fit into your schedule. And remember: if you agree to every new project, you’ll have little time for things like family and hobbies.

Clear expectations and open communication are vital to healthy client relationships.

When you’re self-employed, the relationships you form with clients can make or break your business.

When a client enjoys working with you, there’s a good chance that they’ll sign you up for more projects in the future. They may even recommend you to their network. But if this relationship doesn’t work out, your professional reputation can take a big hit.

Practical timelines, structured working hours, and dedicated free time lead to better productivity.

If you’re in a nine-to-five job, you may often struggle to concentrate on work. Gig workers are no different. In fact, focusing can be even harder for them. When you’re a freelancer, you have no colleagues to ask for moral support, no office to structure your work, no boss to keep tabs on you.

This isn’t ideal: without great efficiency, you’ll struggle to both earn enough money and have free time. And, obviously, missed deadlines and shabby work aren’t great for relationships with clients or your reputation.

For financial stability, save up for dry spells and be strategic about your spending and taxes.

Many nine-to-fivers envy people who work in the gig economy. After all, freelancing does offer great perks. You can create a work routine that suits your lifestyle, you have the freedom to choose your projects, and you can work from anywhere in the world.

But employees of traditional companies do have something that most gig workers don’t – a steady, predictable income. People in the gig economy tend to get paid per project. And, unfortunately, there will be times when work dries up. What’s more, even when work is consistent, some clients can take ages to pay.

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Worum geht es in Working in the Gig Economy?

Working in the Gig Economy (2018) is a practical guide to the competitive world of self-employment. How do you learn to enjoy the freedom of self-employment, and how do you make sure you don’t fall into the traps of burnout and disappointed clients? Thomas Oppong lays out the most effective ways to succeed in the gig economy.

Bestes Zitat aus Working in the Gig Economy

With the right attitude, perseverance and focus, youll be up and running in no time.

—Thomas Oppong

Wer Working in the Gig Economy lesen sollte

People who are thinking about going freelance
Freelancers and independent contractors who feel stuck in a rut
Anyone interested in the future of work

Über den Autor

Thomas Oppong is a writer who specializes in entrepreneurship, strategy, business development, and marketing. His work has been published by the likes of CNBC, Inc. Magazine, and The Business Insider, and he curates a weekly newsletter for over 45,000 subscribers. Oppong is also the founder of Allstartups.com, a website that provides resources for start-ups and entrepreneurs.

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