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Zusammenfassung von Talk Like TED

Name: Talk Like TED
Rating: 4.6 (346 reviews)
Author: Carmine Gallo

Carmine Gallo

The Nine Public-Speaking Secrets of the World’s Top Minds

4.6 (346 Bewertungen)

21 Min.

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Success Confidence Presentations & Public Speaking Skills Learning

Inhaltsübersicht

Talk Like TED
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What’s in it for me? Learn the secrets to presenting like a pro.

If you have a great idea, how do you share it with the world? Every day we are bombarded with information, so for any one idea to really shine, it needs to be pushed hard by the person who owns it. In other words, you have to sell it.

In Talk Like TED, author Carmine Gallo reveals the presentation secrets of some of the world’s most influential public speakers. Having analyzed over 500 popular talks presented at TED (Technology, Entertainment, Design) conferences, Gallo identifies the three common features that, he argues, distinguish those talks from the rest.

In all of the talks, the content of the presentations was novel; the speakers managed to connect emotionally to their audience; and the content was presented in a way that made it easy to remember.

You’ll learn how to connect emotionally with an audience, make your presentations more memorable and weave stories into your talk. Also, you’ll find out why passion is essential to making your talk persuasive, and why you should make sure your subject stimulates more than one of our five senses.

Finally, you’ll learn a number of bread-and-butter tips on how to structure your presentation to make it stick in your audience’s memories.

In the following blinks, you’ll also discover

how unleashing a swarm of mosquitoes helped a TED talk go viral;
what the American Dream and the country of Denmark have in common; and
how new information stimulates the brain into remembering it.

TED talks can help you to improve in an important area of life: your presentation skills.

In 1915, Dale Carnegie wrote the world’s first self-help book, The Art of Public Speaking. In this work, Carnegie explained how people could get their point across in the most memorable and engaging way.

This suggests that even 100 years ago, people had to find a way to distinguish themselves from the crowd to succeed. And if this were true a century ago, it is especially so today.

In our globalized world, competition is tough. To make your idea stand out, you have to learn how to sell yourself.

The author Daniel Pink is well aware of this, claiming in his book To Sell is Human that today we’re all in sales, whether or not we want to be.

But where can you learn how to best sell yourself? What’s the contemporary world’s equivalent of The Art of Public Speaking?

The TED talk.

TED (Technology, Entertainment, Design) is a popular conference for leading thinkers and inventors to present their ideas. Each presentation, all of them freely available to watch online, is a model example of effective selling skills.

Started in 1984 as a one-off event, TED’s popularity grew rapidly. Today, TED has a global presence. In fact, every single day, five TEDx events (an international franchise of the original event) take place in more than 130 countries.

Because TED talks feature some of the brightest and most successful people in the world, they’re a valuable resource for anyone wanting to become a better public speaker. With that in mind, the author analyzed over 500 TED talks and was able to identify many of their common features.

But what are these commonalities? What are the skills that TED presenters use to get their message across? The upcoming blinks present the most important tools used by the best sales people from all over the world.

Passion is the foundation of a persuasive and successful presentation.

What do the most successful people in the world have in common?

Passion is the intense, positive feeling you get from pursuing activities that are deeply meaningful to you. Furthermore, pursuing something you are passionate about is essential to achieving success in that field.

Storytelling helps you to connect emotionally with your audience.

Most people would agree that Steve Jobs was one of the world’s best public speakers. But what made his presentations so persuasive?

His talks were always brimming with pathos – as all successful, persuasive presentations are.

An emotional connection happens only when a speaker’s voice, gestures and body language are in sync.

Have you ever listened to a talk where the speaker spoke so slowly that you found yourself drifting off to sleep?

Yet speaking faster is not necessarily the solution. The rate at which a speaker should talk depends on what you – the listener – are doing at the time.

To make your presentation surprising and unforgettable, give your audience new information.

Think back to the last time you were genuinely surprised. This “Wow! Really?” moment probably caused you to pay even closer attention to the source of this new information – whether it was a book, a TV program or a lecture.

If you want to capture the attention and imagination of your audience, you should weave novel and surprising information into your presentation.

Make your presentation memorable by sharing an extreme moment or extraordinary statistic.

What were you doing on September 11, 2001? What about September 11, 2002?

Without a doubt, your memory of the former date will be far more vivid. Extreme moments are unforgettable – and if such a moment happens during your presentation, chances are your audience will remember your talk, and spread the word to boot.

Adding humor to your speech makes your audience see you in a more positive light.

Think back to the last presentation you truly enjoyed. Was it at all funny?

Humor has a positive effect on our relations with others. Indeed, studies show that we attribute such desirable and positive traits as friendliness, intelligence and emotional stability to people who have a good sense of humor.

Presentations should cover no more than three aspects in 15 to 20 minutes.

Ever noticed that after sitting through a long talk you feel exhausted and physically depleted? Your audience may face the same problem.

The solution? Keep your presentation short. This makes it far easier for audiences to remember the content.

Stimulating all of the senses during a presentation helps your audience to remember your ideas.

Think about the last time you were sunbathing. How did your skin feel? What did you smell? What did your surroundings look and sound like? How well can you remember all the details?

We remember things more vividly when we experience them with all of our senses.

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Worum geht es in Talk Like TED?

In Talk like TED (2014), you’ll learn about presentation strategies used by the world’s most influential public speakers. Author Carmine Gallo analyzed more than 500 TED talks to identify common features that make these talks so influential and appealing.

Bestes Zitat aus Talk Like TED

There is nothing more inspiring than a bold idea delivered by a great speaker.

—Carmine Gallo

Wer Talk Like TED lesen sollte

Anyone interested in founding a start-up
Anyone interested in giving effective, memorable presentations
Anyone who wants to learn how to sell themselves better

Über den Autor

Carmine Gallo is a former anchor and correspondent for CNN and CBS as well as the author of a number of books, including The Presentation Secrets of Steve Jobs (also available in blinks). He has worked as a business executive coach for companies such as Coca-Cola and Intel, and is often a keynote speaker at major conferences.

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