Kategorien entdecken

Das sind die Blinks zu

Purple Cow

Transform Your Business by Being Remarkable

Von Seth Godin
13 Minuten
Audio-Version verfügbar
Purple Cow: Transform Your Business by Being Remarkable von Seth Godin

These blinks explain why traditional marketing no longer works, and why to be successful you need to build Purple Cows, remarkable products and services that stand out of the crowd. They also explain how you can reach your target market once you’ve found your own Purple Cow.

  • Entrepreneurs
  • Marketing professionals and executives who believe that they can survive by not standing out of the crowd
  • Anyone interested in why traditional advertising no longer works

Seth Godin is an entrepreneur, author and marketing guru. He has created such popular websites as Yoyodyne and Squidoo, and his previous notable works include Permission Marketing and Linchpin, both also available in blinks.

Kennst du schon Blinkist Premium?

Mit Blinkist Premium erhältst du Zugang zu dem Wichtigsten aus mehr als 3.000 Sachbuch-Bestsellern. Das Probeabo ist 100% kostenlos.

Premium kostenlos testen

Was ist Blinkist?

Blinkist ist eine App, die die großen Ideen der besten Sachbücher in einprägsame Kurztexte verpackt und erklärt. Die Inhalte der über 3.000 Titel starken Bibliothek reichen von Sachbuch-Klassikern, über populäre Ratgeber bis hin zu diskutierten Neuerscheinungen. Basierend auf wissenschaftlichen Erkenntnissen wird jeder Titel von speziell geschulten Autoren aufbereitet und dem Nutzer als Kurztext und Audiotitel zur Verfügung gestellt.

Discover
3.000+ top
nonfiction titles

Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.

Entdecke die Kernaussagen zu diesem Titel:
Entdecke die Kernaussagen zu diesem Titel:
Entdecke die Kernaussagen zu diesem Titel:

Purple Cow

Transform Your Business by Being Remarkable

Von Seth Godin
  • Lesedauer: 13 Minuten
  • Verfügbar in Text & Audio
  • 8 Kernaussagen
Jetzt kostenloses Probeabo starten Jetzt lesen oder anhören
Purple Cow: Transform Your Business by Being Remarkable von Seth Godin
Worum geht's

These blinks explain why traditional marketing no longer works, and why to be successful you need to build Purple Cows, remarkable products and services that stand out of the crowd. They also explain how you can reach your target market once you’ve found your own Purple Cow.

Kernaussage 1 von 8

Advertising is losing its power because it is so abundant.

You may have noticed that there is a tremendous change underway in the dynamics of marketing.

In the past, if you turned on the television or read a newspaper, you would probably only see a few products being advertised. This rarity made those products seem automatically trustworthy.

Today, however, countless products are being advertised in countless ways, so the consumer is overwhelmed with advertisements. This has made capturing the consumer's attention almost impossible.

This is due to the fact that people are simply too busy to recognize and focus on all the advertising around them. An illustrative anecdote of this is provided by the author: Once at a nice hotel, he asked a few people around him reading a newspaper to name two companies with full-page advertisements in the paper. No one could remember even two.

This obliviousness stems from the fact that consumers ignore marketing unless it meets their exact needs. After all, you wouldn’t really take notice of car ads unless you needed a new car.

This also means that traditional advertising in mass media is becoming less effective.

Say your company buys a television ad. A mass of people will see it, yes, but only a fraction of that mass actually wants your product. And only a fraction of those people is willing to actually pay attention to your advertisement. Finally, only a fraction of this last subset is actually willing to buy your product.

Imagine you’re launching a new brand of pain relief medication and want to advertise them. The trouble is, there’s already a multitude of pain relief brands available. This means you need to overcome three obstacles:

First, you need to find consumers who want a pain reliever. Second, from this group, you need to find those customers who aren’t happy with the current options. Finally, you need to find the people who will actually listen to what you’re saying and buy your product.

These trends make it increasingly challenging to really reach your target customers and market your products.

Mit Premium freischalten Jetzt lesen oder anhören

Inhalt

Mit Premium freischalten Jetzt lesen oder anhören

Bringe mehr Wissen in deinen Alltag!

Sichere dir jetzt Zugang zu den Kernaussagen der besten Sachbücher – praktisch in Text & Audio in nur 15 Minuten pro Titel.
Created with Sketch.