Making Ideas Happen Buchzusammenfassung - das Wichtigste aus Making Ideas Happen

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Zusammenfassung von Making Ideas Happen

Name: Making Ideas Happen
Rating: 4.3 (93 reviews)
Author: Scott Belsky

Scott Belsky

Overcoming the Obstacles Between Vision and Reality

4.3 (93 Bewertungen)

19 Min.

Themen

Teamwork Innovation

Inhaltsübersicht

Making Ideas Happen
in 8 Kernaussagen verstehen

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Kernaussage 1 von 8

What’s in it for me? Discover how to make your great ideas a reality.

You’re sitting at home one day watching the TV when, suddenly, eureka! You come up with a fantastic idea – one that could help your company save millions. The next day you take it to your bosses, who agree that it’s a superb idea. A project team is set up to turn it into reality.

Yet, over the next few weeks, progress seems to go nowhere, no one can work out how to make the idea happen. So gradually everybody’s enthusiasm for the project dwindles, and within a month or so, it’s scrapped altogether, and the idea lost.

This is a very common occurrence – many awesome ideas get lost at the execution stage.

These blinks show you how to overcome this by using the right mind-set and organization to take your great ideas and turn them into reality.

In these blinks you’ll discover

why the news feed on your smartphone is ruining your life;
how to work like best-selling author John Grisham; and
why you shouldn’t hire by experience alone.

Every task can be broken down into action steps, references and backburner items.

Your company is gearing up to a sales pitch that will make or break it, and your boss asks you to prepare the presentation. Yet when you sit down in front of your computer . . . nothing. Your mind is blank, and you have no idea where to even begin.

Have you ever been in a similar situation? It’s a horrible feeling! Luckily, there is a simple path that anyone can follow to make sure this never happens again.

All your projects, no matter what they are, can be broken down into three main categories.

First come the action steps, the specific tasks that must be done in order to realize the project. For your vital sales presentation, the action steps might be: “Create an outline for the presentation,” or “Ask my boss which product benefits I should focus on.”

Next come references. These are pieces of related information that could prove useful for your project. For that important pitch, the references could be things like sales forecasts for your product, analysis of your market competitors or even the feedback you’ve received from previous pitches.

Finally, you have backburner items, project-related ideas or action steps that aren’t immediately relevant but may become so in the future. Reworking and beautifying the slides of your presentation, for example, is a backburner item.

Elegant slides and cool graphics are, of course, nice to have, but aren’t actually necessary. It could become an action step, but only if you have time.

It’s important to separate the aspects of your project into these categories, as failure to do so will leave you stressed and distracted. If you don’t distill the vital from the trivial, then your mind will simply be too crammed full of thoughts to concentrate effectively.

Think in terms of action and your projects will always be moving forward.

Imagine that a new market has suddenly opened up and your company wants to jump in. The trouble is, you have no product.

So you organize a brainstorming session. You bring together the best and brightest minds in your company, and they voice and develop some seemingly excellent ideas. Yet when you get back to your desks, you realize that while the ideas are grand, none of them are actually achievable.

Time spent reacting is time spent losing.

Spectators at sporting events can often tell which team has the upper hand by asking a simple question: Who is acting – developing offensive moves and strategies – and who is simply reacting by trying to counter what the other team does, while being unable to act positively themselves?

Now, think about your job: Are you winning or losing?

Most projects don’t fail because of a bad idea, but because of bad execution.

People think that great innovations such as Edison’s light bulb resulted from a stroke of genius. They think great minds miraculously come up with revolutionary ideas and – ta da! – the world suddenly changes.

These people could use a reality check.

Partnerships between different types of people help compensate for your personal shortcomings.

We’ve all heard the names Holmes and Watson, Starsky and Hutch, or Pinky and the Brain. Fiction is full of partnerships between people with little or nothing in common, who are nonetheless remarkably successful.

These odd couples aren’t just the work of fiction. In fact, there are good reasons why people with different personalities can become extraordinarily successful when they put their minds together, and this is no less true in the creative industry.

If you want your idea to fail, be sure to keep it a secret.

When you have great ideas that seem to have huge potential, do you hug them to you or share them freely? Often, we’re too afraid that someone might steal our breakthroughs, so don’t share them with anyone outside our intimate circle.

However, this is totally backward! As you’ve seen, people have a hard time making their own great idea a reality, much less other people’s.

The success of creative teams depends on the right mix of initiators and skeptics.

In our previous blinks, we discussed several ways to deal with the project plateau. It starts early – when you’re assembling your project team.

When hiring people for a creative team, it’s best to choose initiative over experience.

Making the most of a creative team requires a special type of leadership.

The majority of people who land jobs in the creative industry will go out of their way to create something different. However, they’ll need a good leader in order to use this power most effectively.

The creation of something extraordinary requires a leader who can help foster the right consensus.

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Worum geht es in Making Ideas Happen?

Making Ideas Happen deals with the obstacles that lie between your ideas and their implementation. It offers insight into the ways in which successful individuals and creative departments overcome these obstacles, by offering real-life examples from some of the world’s leading brands and creative minds.

Bestes Zitat aus Making Ideas Happen

Whether personal or professional, every project revolves around ideas you want to push into action.

—Scott Belsky

Wer Making Ideas Happen lesen sollte

Anyone working in the creative industry
Anyone who runs a start-up
Anyone who has had awesome ideas that never became a reality

Über den Autor

Scott Belsky is vice president of community at Adobe, as well as founder and CEO of the product development platform Behance. He’s consulted for Fortune 500 companies and new media giants, and guest lectured at Cornell University, Harvard University and UC Berkeley. Fast Company’s “100 Most Creative People in Business” list included Scott in 2010.

Kategorien mit Making Ideas Happen

Entrepreneurship Creativity

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