Kategorien entdecken

Das sind die Blinks zu

Let My People Go Surfing

The Education of a Reluctant Businessman

Von Yvon Chouinard
13 Minuten
Audio-Version verfügbar
Let My People Go Surfing: The Education of a Reluctant Businessman von Yvon Chouinard

Let My People Go Surfing (2005) is an inspiring look at the popular outdoor gear company Patagonia, an organization that has shown the world that there is more than one way to operate a successful business. In these blinks, you’ll not only get to know the company’s history and its unique philosophy, you’ll also find out about why Patagonia has some of the happiest employees around and why people feel so good about buying its products.

  • Fans of Patagonia and its products
  • Readers interested in eco-friendly brands
  • Climbers, surfers and outdoor enthusiasts

Yvon Chouinard is the founder and owner of Patagonia, based in Ventura, California. He began his career by designing rock climbing tools before moving on to a variety of environmentally friendly and sustainable products for outdoor adventurers. He has also founded several initiatives and charities that support environmental causes.

Kennst du schon Blinkist Premium?

Mit Blinkist Premium erhältst du Zugang zu dem Wichtigsten aus mehr als 3.000 Sachbuch-Bestsellern. Das Probeabo ist 100% kostenlos.

Premium kostenlos testen

Was ist Blinkist?

Blinkist ist eine App, die die großen Ideen der besten Sachbücher in einprägsame Kurztexte verpackt und erklärt. Die Inhalte der über 3.000 Titel starken Bibliothek reichen von Sachbuch-Klassikern, über populäre Ratgeber bis hin zu diskutierten Neuerscheinungen. Basierend auf wissenschaftlichen Erkenntnissen wird jeder Titel von speziell geschulten Autoren aufbereitet und dem Nutzer als Kurztext und Audiotitel zur Verfügung gestellt.

Discover
3.000+ top
nonfiction titles

Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.

Entdecke die Kernaussagen zu diesem Titel:
Entdecke die Kernaussagen zu diesem Titel:
Entdecke die Kernaussagen zu diesem Titel:

Let My People Go Surfing

The Education of a Reluctant Businessman

Von Yvon Chouinard
  • Lesedauer: 13 Minuten
  • Verfügbar in Text & Audio
  • 8 Kernaussagen
Jetzt kostenloses Probeabo starten Jetzt lesen oder anhören
Let My People Go Surfing: The Education of a Reluctant Businessman von Yvon Chouinard
Worum geht's

Let My People Go Surfing (2005) is an inspiring look at the popular outdoor gear company Patagonia, an organization that has shown the world that there is more than one way to operate a successful business. In these blinks, you’ll not only get to know the company’s history and its unique philosophy, you’ll also find out about why Patagonia has some of the happiest employees around and why people feel so good about buying its products.

Kernaussage 1 von 8

Yvon Chouinard took his early love of climbing and nature as inspiration to start his own company.

It’s possible that you’ve been shopping for outdoor gear at Patagonia for years without knowing who Yvon Chouinard is. However, if you want to understand how Patagonia became one of the world’s most successful companies of its kind, it all starts with Yvon Chouinard.

His story begins in Maine, where he was born in 1938 to a French-Canadian family. When his French-speaking family moved across the continent to California, he began to feel like an outsider and took comfort in mountain climbing.

His interest in climbing only intensified from there: after graduating from college, he taught himself how to work as a blacksmith so he could make his own climbing gear.

Chouinard wasn’t happy with most of the gear available at the time, as the majority of it came from European companies that had a different approach to mountaineering than what he was after. They designed equipment based on the idea that climbing was a battle of humanity versus nature; to help you conquer a mountain, they built tools that often damaged the environment.

Soon after learning how to make his own climbing gear, Chouinard was selling it to others and quickly expanding his business.

Even though his tools were expensive, his radical redesign of climbing equipment was very appealing to his fellow outdoorsy types: he simplified standard equipment while at the same time making it lighter, stronger and more functional.

There wasn’t much profit at first, but Chouinard was only really interested in earning enough to continue climbing, surfing and fishing. He was, however, eventually able to hire some friends as employees and bring in just enough money to continually improve the products they were putting out.

It all paid off by 1970, when Chouinard Equipment became the biggest climbing hardware supplier in the United States. Even so, improvements still needed to be made.

When Chouinard was climbing, he saw that pitons were being left dug into the sides of mountains everywhere. Keeping with his philosophy of putting nature first, Chouinard decided that his company would phase out pitons, despite their popularity, and only produce removable aluminum chocks.

Getting rid of a top-selling item is a radical move that could spell the end of a company, but Chouinard was just getting started.

Mit Premium freischalten Jetzt lesen oder anhören

Inhalt

Mit Premium freischalten Jetzt lesen oder anhören

Bringe mehr Wissen in deinen Alltag!

Sichere dir jetzt Zugang zu den Kernaussagen der besten Sachbücher – praktisch in Text & Audio in nur 15 Minuten pro Titel.
Created with Sketch.