China’s Super Consumers Buchzusammenfassung - das Wichtigste aus China’s Super Consumers
Einleitung anhören
00:00

Zusammenfassung von China’s Super Consumers

Savio Chan and Michael Zakkour

What 1 Billion Customers Want and How to Sell it to Them

4.5 (40 Bewertungen)
16 Min.

Kurz zusammengefasst

China's Super Consumers by Savio Chan and Michael Zakkour is a business book that explains why China represents an enormous consumer market. It offers insights to entrepreneurs on how to successfully tap into this market's potential.

Inhaltsübersicht

    China’s Super Consumers
    in 6 Kernaussagen verstehen

    Audio & Text in der Blinkist App
    Kernaussage 1 von 6

    Retail opportunities are numerous in China, but dramatically different from their Western equivalents.

    Over the past two decades, Chinese culture has transformed, and the country’s laws have changed along with it. This is big news for foreign firms, as legal structures in China used to hamper consumer culture.

    These days, however, reforms have resulted in the rapid construction of new department stores and malls across the country. The current context presents a prime opportunity for foreign firms to sell their products.

    But before your company dives into the Chinese market, it’s important to know about the significant ways that Chinese department stores differ from their Western counterparts.

    First, Chinese department stores play the role of landlord to retail brands that rent space on a floor and design a miniature store for themselves in that space. By contrast, Western department stores are merchants who hold inventory and do their own merchandising. In the Chinese model, brands act as retailers, which presents a challenge for foreign companies lacking experience in this arena.

    Second, the Western distinction between wholesale and retail isn’t the norm in China, since no corporate buyers exist in Chinese department stores. Rather, each brand is responsible for determining the product mix to order, delivery, merchandising and staffing.

    When it comes to Chinese malls, the differences are more subtle but still important. For instance, unlike in the West, where brands and retailers in malls can remain in business despite poor performance, Chinese mall owners can terminate a lease if a retailer underperforms.

    Not only that but unlike the typical two-level malls of the United States, Chinese malls usually have four to six levels, with the most expensive rents on the first floor and the least expensive on top. The difference is justifiable since foot traffic is dramatically lower on the top levels.

    Finally, apparel, footwear and accessories tend to sell very well in Chinese malls, while electronics, bedding and home decor fall flat. The reason for this is that in China, malls have become centers of youth culture, just like in 1970s and 80s America. These young Chinese shoppers frequent malls to buy items like clothing that help them shape their identities.

    Du möchtest die gesamte Zusammenfassung von China’s Super Consumers sehen?

    Kernaussagen in China’s Super Consumers

    Mehr Wissen in weniger Zeit
    Sachbücher auf den Punkt gebracht
    Sachbücher auf den Punkt gebracht
    Kernaussagen aus Sachbüchern in ca. 15 Minuten pro Titel lesen & anhören mit den „Blinks”
    Zeitsparende Empfehlungen
    Zeitsparende Empfehlungen
    Titel, die dein Leben bereichern, passend zu deinen Interessen und Zielen
    Podcasts in Kurzform
    Podcasts in Kurzform Neu
    Kernaussagen wichtiger Podcasts im Kurzformat mit den neuen „Shortcasts”

    Worum geht es in China’s Super Consumers?

    China’s Super Consumers (2014) is the definitive handbook for foreign companies who want to sell their products on the Chinese market. These blinks walk you through the opportunities and challenges in this vast and varied country and share valuable information about how to succeed in its unique business context.

    Bewertung von China’s Super Consumers

    China’s Super Consumers (2014) is an insightful exploration of China's evolving consumer market and how businesses can tap into its massive potential. Here's why this book is worth reading:

    • It offers in-depth analysis of Chinese consumer behavior, revealing key trends and insights that are invaluable for businesses wanting to succeed in this market.
    • Practical strategies and case studies provide actionable guidance, helping readers understand how to effectively engage and connect with Chinese consumers.
    • The book sheds light on the unique cultural and economic factors shaping China's consumer landscape, making it a fascinating exploration of a rapidly changing society.

    Bestes Zitat aus China’s Super Consumers

    What is the most commonly spoken language on the internet? Its not English, its Mandarin Chinese and its sister languages and dialects.

    —Savio Chan and Michael Zakkour
    example alt text

    Wer China’s Super Consumers lesen sollte

    • People keen to understand the world’s largest emerging market
    • Entrepreneurs who want to do business in China
    • Anyone interested in Chinese culture

    Über den Autor

    Savio Chan is the CEO of US China Partners Inc., a consulting firm that helps organizations design and implement their consumer strategies in China. He has been featured in the New York Times and Forbes, and serves as a member of the National Committee on US-China relations.

    Michael Zakkour writes on business in China for Forbes, the Wall Street Journal and Harvard Business Review. 

     

    © Savio Chan and Michael Zakkour: China’s Super Consumers copyright 2014, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

    Kategorien mit China’s Super Consumers

    Ähnliche Zusammenfassungen wie China’s Super Consumers

    ❤️ für Blinkist️️️ 
    Ines S.

    Ich bin begeistert. Ich liebe Bücher aber durch zwei kleine Kinder komme ich einfach nicht zum Lesen. Und ja, viele Bücher haben viel bla bla und die Quintessenz ist eigentlich ein Bruchteil.

    Genau dafür ist Blinkist total genial! Es wird auf das Wesentliche reduziert, die Blinks sind gut verständlich, gut zusammengefasst und auch hörbar! Das ist super. 80 Euro für ein ganzes Jahr klingt viel, aber dafür unbegrenzt Zugriff auf 3000 Bücher. Und dieses Wissen und die Zeitersparnis ist unbezahlbar.

    Ekaterina S.

    Extrem empfehlenswert. Statt sinnlos im Facebook zu scrollen höre ich jetzt täglich zwischen 3-4 "Bücher". Bei manchen wird schnelle klar, dass der Kauf unnötig ist, da schon das wichtigste zusammen gefasst wurde..bei anderen macht es Lust doch das Buch selbständig zu lesen. Wirklich toll

    Nils S.

    Einer der besten, bequemsten und sinnvollsten Apps die auf ein Handy gehören. Jeden morgen 15-20 Minuten für die eigene Weiterbildung/Entwicklung oder Wissen.

    Julia P.

    Viele tolle Bücher, auf deren Kernaussagen reduziert- präzise und ansprechend zusammengefasst. Endlich habe ich das Gefühl, Zeit für Bücher zu finden, für die ich sonst keine Zeit habe.

    Leute mochten auch die Zusammenfassungen

    4,7 Sterne
    Durchschnittliche Bewertung im App Store und Play Store
    30 Millionen
    Downloads auf allen Plattformen
    10+ Jahre
    Erfahrung als Impulsgeber für persönliches Wachstum
    Die besten Ideen aus den Top-Sachbüchern

    Hol dir mit Blinkist die besten Erkenntnisse aus mehr als 7.000 Sachbüchern und Podcasts. In 15 Minuten lesen oder anhören!

    Jetzt kostenlos testen

    China’s Super Consumers FAQs 

    What is the main message of China’s Super Consumers?

    The main message of China’s Super Consumers is about the rise of Chinese consumers and how businesses can tap into this market.

    How long does it take to read China’s Super Consumers?

    The reading time for China’s Super Consumers varies depending on the reader's speed. However, the Blinkist summary can be read in just 15 minutes.

    Is China’s Super Consumers a good book? Is it worth reading?

    China’s Super Consumers is worth reading as it provides valuable insights into the Chinese consumer market and offers strategies for businesses to succeed in this dynamic environment.

    Who is the author of China’s Super Consumers?

    China’s Super Consumers is written by Savio Chan and Michael Zakkour.

    What to read after China’s Super Consumers?

    If you're wondering what to read next after China’s Super Consumers, here are some recommendations we suggest:
    • The Dao of Capital by Mark Spitznagel
    • China's Second Continent by Howard French
    • How Asia Works by Joe Studwell
    • The Strategy and Tactics of Pricing by Thomas Nagle
    • China In Ten Words by Yu Hua
    • What Every Angel Investor Wants You to Know by Brian S. Cohen and John Kador
    • Blockchain Chicken Farm by Xiaowei Wang
    • The Psychology of Money by Morgan Housel
    • Primed to Perform by Neel Doshi and Lindsay McGregor
    • Determined by Robert M. Sapolsky