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Zusammenfassung von Beyond Entrepreneurship 2.0

Name: Beyond Entrepreneurship 2.0
Rating: 4.5 (139 reviews)
Author: Jim Collins and Bill Lazier

Jim Collins and Bill Lazier

Turning Your Business into an Enduring Great Company

4.5 (139 Bewertungen)

24 Min.

Kurz zusammengefasst

Beyond Entrepreneurship 2.0 by Jim Collins and Bill Lazier is a business book that provides a roadmap for entrepreneurs looking to take their companies to the next level. It offers practical advice on how to build a sustainable business and create a culture of excellence.

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Beyond Entrepreneurship 2.0
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What’s in it for me? Take your small business big places.

Whether you’re a small start-up with big ideas or an uninspired corporate worker looking to branch out into your own business, striking out on your own can seem daunting. But whatever you do, don’t limit your ambitions. When you make your own way in the business world, you might need to start small, but you should always think big.

These blinks are filled with the guidance and strategy you need to fulfill even your most audacious entrepreneurial plans. They’re packed with case studies of some of the most innovative, agile, and successful players in the corporate world and feature insights from some of the most original minds in business.

In these blinks, you’ll learn

which comes first – a great idea or a great team;
the seven essential qualities for every kind of leader; and
why developing a business strategy is probably easier than you think it is.

Great business ideas don’t happen without great people.

It’s hard to imagine now, but Apple wasn’t always the tech market leader. In 1997, when the company was floundering, its former co-founder Steve Jobs returned, ushering in the era of the iPod and iPhone. Surprisingly, Jobs’s strategy for reversing Apple’s fortunes wasn’t product-focused. It was people-focused.

Think of it this way: starting a new enterprise is like buying a bus. Your first impulse might be to decide your destination. But really, the first thing you should decide is who’s going to fill the seats.

Whether you’re a newly-fledged start-up or an established enterprise, you should always be asking: Are the right people on the bus?

The key message here is: Great business ideas don’t happen without great people.

Businesses measure their success by metrics, like sales, cash flow, and customer service. But the most important metric should be your people. Specifically, how many of your key roles – that is, roles which come with decision-making power – are filled with the right people? Ideally, the answer to this should be 100 percent.

So, how do you hit that target? You can either develop, by skilling people up to suit their roles, or you can replace, by finding better candidates. Development is generally preferable, but there are times when replacement is the best option. If keeping someone in their role is costing you other employees, it’s probably best to replace them. The same is true when your staff consistently can’t work with or under someone.

When someone sees their role as a job rather than a set of responsibilities, that’s also a good reason to replace them. After all, it’s a teacher’s “job” to stand in the classroom from 8 a.m. to 3 p.m., but simply standing around doesn’t fulfill the teacher’s responsibilities. And things are no different in the world of business.

Replacement doesn’t need to be negative. In a dynamic company, both roles and employees are constantly evolving. If someone has outgrown their role, or the role has outgrown them, it’s time to replace or reassign them.

Once your key roles are filled with the right people, switch your focus to retaining this talent, by creating a company culture where employees are given autonomy, responsibility, and recognition.

When the right people are on your bus, it doesn’t matter where you’re going. You’re already halfway there.

Leadership sets the stage for success – or failure.

Multiplication. It’s pretty important if you’re an elementary student about to take a math quiz. But it’s even more critical if you’re leading an enterprise. Why? Because a leader’s style has a multiplying effect, one that ripples through the rest of the company.

Of course, effective leadership will look different for every leader and every situation. Gandhi and Churchill are both remembered as iconic leaders though their styles couldn’t have been more different. However, a good leader should embrace at least one of seven essential leadership qualities.

Get laser-focused about your vision.

Your employees know what to do and how to do it. But do they know why they’re doing it? If you haven’t defined and shared your vision with your team, your work has no why. A shared vision is critical not just to your success but also to your longevity. Commitment to a shared vision can pull your team through challenges and transitions and guide tough decisions.

So what is vision exactly? Your vision is the future you’d like to see for your company. Formulated correctly, though, it also unifies your team, sets your mission, and informs your strategy.

You can’t control luck, but you can capitalize on it.

If someone wins millions in the lottery, it’s pretty fair to say they got lucky. But what if someone has unlikely success in transforming a small enterprise into a multi-million dollar company? Did they get lucky, too? Of course, creating success in business demands strategy, skill, and plenty of hard work. But when it comes to whether an entrepreneurial idea gets off the ground, a product finds its market, or an enterprise successfully scales, luck often plays a big part.

Luck, in the strictest sense of the word, is purely random. It can have seismic consequences for you and your business, and yet you can neither cause nor control it. But you can leverage whatever luck does come your way, whether it's good or bad, to produce great results.

To achieve success in business, start by cultivating discipline.

There’s no recipe for entrepreneurial success. But there are certain key ingredients that can make an individual entrepreneur or a fledgling business successful. Ingredients like leadership, vision, and agility.

Then again, there are plenty of enterprises that possess all these ingredients and still don’t fulfill their potential. The raw materials just don’t come together into a satisfying whole.

Good strategy is simple.

Strategic consultants charge big bucks to help enterprises hone their strategy. Why are their rates so eye-wateringly high? Because all kinds of businesspeople, from CEOs to MBA students, have been taught to believe that strategy needs to be complicated to be effective. This couldn’t be further from the truth.

What is strategy? Think back to your company’s mission. Your strategy is the methodology you’ll apply to achieve that mission. And to be effective, this strategy should be streamlined and uncomplicated.

You can’t innovate without ideas.

In 1927, H. M. Warner of Warner Brothers movie studio was asked his opinion on the nascent sound technology that would, within years, kill off silent films and usher in the era of talkies. His response? “Who the hell wants to hear actors talk?”

Plenty of world-changing ideas, from the telephone to the personal computer and talking pictures, were dismissed before they finally came to fruition. It just goes to show you: you can’t innovate or evolve if you don’t first learn how to identify a promising idea and act on its potential.

Hard work is the secret to success.

Establishing and growing a great enterprise is a little bit like writing a great novel. Novelists need to pay a lot of attention to the big picture: plot, structure, character, voice, themes. But at the end of the day, if they want to get their novel out of their head and onto the page, there’s only one way to do it: write. Sentence by sentence, word by word.

Simply put, you need to execute.

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Worum geht es in Beyond Entrepreneurship 2.0?

Beyond Entrepreneurship 2.0 (2020) updates Jim Collins and Bill Lazier’s essential 1992 business handbook, Beyond Entrepreneurship for the entrepreneurs, visionaries, and innovators of today. This new edition combines the timeless business advice and strategy of the original text, supplemented with cutting-edge insights and case studies pertinent to today’s business world.

Wer Beyond Entrepreneurship 2.0 lesen sollte

Office drones who want to break out of their nine-to-five
Fledgling start-up founders wondering where to, well, start
Successful entrepreneurs looking to scale up to the big time

Über den Autor

Bill Lazier was professor of business at Stanford and a path-breaking entrepreneur. He was also mentor to Jim Collins, now a sought-after consultant and best-selling author of leadership books, including Good to Great and Built to Last. Together, Collins and Lazier authored Beyond Entrepreneurship. Lazier passed away in 2005; Collins has now revised and updated this classic business text for today’s entrepreneur.

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