The Worst Business Model in the World summary

If you’ve ever spent a day in the office staring at the clock and just waiting for the day to be over, then you’ll know the value of earning money doing something you love.

That’s where Us Doing Our Thing – UDOT, for short – comes in. It’s an entrepreneurship model that adds a little process to doing what you love and figuring out the rest along the way.

UDOT entrepreneurs, or UDOTs, work for themselves rather than a boss. They focus on what they’re good at and what gets them excited.

Sounds great, right? But there’s a catch: UDOTs aren’t very good at the logistical and technical side of things.

That’s a problem, because success is partly built on these foundations. After all, no business is going to make it if it can’t get a website up and running or comply with existing laws and regulations.

But UDOTs either don’t care or aren’t very good at that stuff. They like working things out on the fly.

If that sounds familiar, these blinks are for you. Think of it as the business part of your business – the essentials that support the fun stuff.

It may make the UDOT style of entrepreneurship sound like the worst business model possible. It might be chaotic, but it’s also rewarding.

Granted, it doesn’t fit the common sense idea of what a business is – it’s not about planning and minimizing risk at every turn. Nor is it about making as much money as possible. What it is about is living in the moment, being flexible and experiencing your version of success.

You have to make enough money to live well, of course, but as your parents probably taught you, money can’t buy happiness.

Few things nurture the soul like freedom. That’s what UDOTs cherish above all else – the chance to seek out exciting new opportunities and never be bored.

It may go hand-in-hand with project-based work and a degree of financial insecurity. But it’s worth it.

The upsides? Well, they include working when and where you like, seeing more of your family and friends, pursuing your interests and turning down work you don’t care for.