The Making of Donald Trump summary

If you’re wondering how Trump attracted so many voters in 2016, it’s important to look at the public image he constructed. He’s positioned himself as a savior, a sort of modern Midas with the ability to step in and turn any project into gold.

Trump has a deep understanding of the media’s workings, preferences and weaknesses. Because of this understanding, he has been able to craft a public image that has captured the public imagination.

Many journalists work under strict deadlines, which don’t always allow for in-depth research. Trump is keenly aware of this weakness, which is why he feeds the media ready-to-print stories, complete with images that support his agenda.

He’s had years of practice at this, and the stories he delivers are often full of deception.

In the 1970s, for instance, he agreed to a lawsuit settlement that forced him to accept non-white tenants in his New York apartments. But when he spoke to the press, he spun the story to emphasize that he didn’t have to admit any guilt in the “minor settlement.”

And in June of 2015, when Trump announced his presidential campaign, it already looked like a success; the auditorium at Trump Tower was filled with young people cheering enthusiastically. Yet this was a carefully staged event for the press. Many of the participants were extras who had been hired for $50 to smile and clap.

Trump’s history of media deception even includes him posing as fictional people within his organization during phone interviews to plant favorable stories that cast him in a positive light.

In 1980, he called the New York Times pretending to be “John Baron,” the vice president of The Trump Organization. He then attempted to dispel the rumors about a work of art that had gone missing at one of his construction sites, in the hopes of preventing a scandal.

Years later, this time with People magazine, he claimed to be an assistant named “John Miller.” As Miller, Trump told the reporter that his boss – that is, Donald Trump – was unable to give an interview due to so many beautiful celebrities, such as Madonna and Kim Basinger, also vying for his attention.