Content Marketing Revolution summary

Say you’re a wine manufacturer. You’ve got a nice collection of photos of your winery, as well as a few images for the labels and rough ideas for blog posts that you’ve been thinking about. Some trending topics you’ve identified are ecological production and the threats the grape wine louse poses to wineries.

You’re off to a good start! But there are still a few things to figure out. Where do you want your marketing to take you? And when should you start publishing your content?

While content marketing may be a new tool, hundreds of companies are already making use of it. You can give your company an added edge by using buyer personas.

Buyer personas are fictional characters that allow you to understand what makes your customers tick. The more you can flesh out your buyer personas, the more targeted and effective your content can be.

As you might have guessed, the buying process involves much more than a customer simply wandering into a store and choosing a product at random. Rather, the buying process comprises four stages – so you have four opportunities to influence your customers with content marketing.

The first stage of buying is awareness and discovery, which is the period when a potential customer realizes that he needs something. Content marketing during this stage is naturally centered on boosting brand awareness, so that your products are more likely to be discovered.

There’s no use putting time and money into excellent, targeted content marketing if you don’t give it the presentation it deserves; even so, your content doesn’t necessarily need to be overly elaborate. Above all, you want your content to appear credible and professional.

Ensure your content is consistent and cohesive both online and offline by developing a style guide. This should cover basic rules such as logos, typefaces and color schemes, as well as specific guidelines on wording and tone.

Armed with your style guide and standards for quality, you’re almost ready to get your content marketing out into the world. You might be feeling a little worried – what if your content doesn’t get many views? And what if you don’t have enough money to produce top-notch content?

Don’t fret! First of all, there’s no need for you to try and reach a worldwide audience with your content. Instead, you should be targeting potential customers directly through your niches and sweet spots.