Hi there, reader! At Blinkist, we’re helping solve your reading problem. Intrigued? Find out how.
PricingLog inStart free trial
What Great Brands Do
Denise Lee Yohn
Audio available (mobile apps only)
What Great Brands Do by Denise Lee Yohn
Synopsis

In What Great Brands Do, author Denise Lee Yohn draws on her over twenty-five years of experience in brand-building to demystify the branding process. You’ll discover the main principles that have made brands such as Nike, Apple and Starbucks such iconic household names.

Who should read these blinks?
  • CEOs, executives and company founders
  • Anyone interested in marketing or branding
Who wrote the book?

Denise Lee Yohn is a recognized brand expert, speaker and writer who specializes in teaching companies how to implement their brands on an operational level.

 

© Denise Lee Yohn: What Great Brands Do copyright 2014, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

Ever read 4 books in one day?
Now you can. Sign up for a 3-day free trial and feast your mind on 1,500+ insight summaries of the best nonfiction in the world.
Your first read is only 30 seconds away!
Open in the App