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by Robin Sharma
The Birth and Tumultuous Life of Reddit, the Internet’s Culture Laboratory
We Are the Nerds by Christine Lagorio-Chafkin tells the inspiring story of how two guys founded Reddit, the self-proclaimed "front page of the internet". It explores the ups and downs, highs and lows of startup life, with key takeaways on entrepreneurship and community-building.
Reddit’s story begins at the University of Virginia in 2001. Roommates Alexis Ohanian and Steve Huffman were pretty normal freshmen, albeit with a pronounced geeky streak. They ate pizza, drank beer, tinkered with their computers and played video games. Both were fascinated by the emerging startup scene, but they were still waiting for their killer idea.
In fact, it was only four years later that the seeds of what would become one of the internet’s most popular websites were planted. In 2005, the duo attended a talk by Paul Graham, a well-known computer programmer and entrepreneur, as well as the mind behind the business incubator Y Combinator. Graham was offering $6,000 to potential founders to develop their ideas over the summer.
That sounded like a pretty good deal to Ohanian and Huffman – after all, they needed to pay for pizza and beer! They pitched an idea for a company that would use mobile technology to order food from gas stations. Graham wasn’t exactly blown away, but he was impressed by the pair’s can-do attitude. He gave them $12,000 and tasked them with coming up with a way to aggregate the best of the web’s endless supply of content. By the end of that summer, Reddit was born. Graham retained a stake in the project and continued to advise Ohanian and Huffman.
Reddit didn’t come out of the blue – in fact, the concept itself was already fairly established. What was new, though, were the site’s features. Take upvotes and downvotes, for example. These let users give a virtual thumbs up – or down – to content posted to the site. That’s the system that puts frequently upvoted links, pictures and text posts on the Reddit homepage, where it’s guaranteed to be seen. It’s a neat way of effectively outsourcing editorial decisions and allowing users to define what matters to them and their communities.
Another novel feature was subreddits, separate pages where users could delve into niche topics and interests. Today, there are millions of these Reddits within Reddits for everything from political discussions, on the r/Politics subreddit, to mutual appreciation, like on r/EarthPorn – a page devoted to sharing stunning pictures of our planet.
We Are the Nerds (2018) chronicles the turbulent rise of Reddit, one of the internet’s most popular and controversial websites. The product of careful research into the content aggregator’s history and in-depth interviews with leading staffers, Lagorio-Chafkin whisks us from its birth among beer bottles and pizza boxes to executive infighting and billions of clicks a month – with controversy-laden pit stops along the way.
We Are the Nerds (2018) offers an inside look into the rise and evolution of Reddit, the "front page of the internet." Here's why this book is worth reading:
The first hundred or so Reddit users were video-game characters or pieces of furniture in our apartment. Lampshade was a big user. – Steve Huffman
It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.
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Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.
Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trialBlink 3 of 8 - The 5 AM Club
by Robin Sharma
What is the main message of We Are the Nerds?
We Are the Nerds highlights the challenges and triumphs of building Reddit, and the power of online communities.
How long does it take to read We Are the Nerds?
The reading time for We Are the Nerds varies depending on the reader's speed, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.
Is We Are the Nerds a good book? Is it worth reading?
We Are the Nerds is worth reading for anyone interested in the behind-the-scenes story of Reddit's creation and its impact on internet culture.
Who is the author of We Are the Nerds?
The author of We Are the Nerds is Christine Lagorio-Chafkin.