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Crush It!

Why Now is the Time to Cash in on Your Passion

By Gary Vaynerchuk
15-minute read
Audio available
Crush It!: Why Now is the Time to Cash in on Your Passion by Gary Vaynerchuk

CRUSH IT! is a motivational text, a blueprint and guide for those who want to translate their passion into a business. Using the author’s life as an example, this book details how everyone can “crush it,” i.e., realize the possibility of living their passion, determining their livelihood and making a living off of what they love to do.

  • Anyone working at a small company or startup
  • Entrepreneurs looking to invest in small businesses or startups
  • Business owners wondering how to adapt and market themselves in the age of social media

Gary Vaynerchuk is a best-selling author of titles such as Jab, Jab, Jab, Right Hook and The Thank You Economy, as well as an entrepreneur and founder of Wine Library TV, an online video blogging site that offers information and advice on everything wine-related.

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Crush It!

Why Now is the Time to Cash in on Your Passion

By Gary Vaynerchuk
  • Read in 15 minutes
  • Audio & text available
  • Contains 9 key ideas
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Crush It!: Why Now is the Time to Cash in on Your Passion by Gary Vaynerchuk
Synopsis

CRUSH IT! is a motivational text, a blueprint and guide for those who want to translate their passion into a business. Using the author’s life as an example, this book details how everyone can “crush it,” i.e., realize the possibility of living their passion, determining their livelihood and making a living off of what they love to do.

Key idea 1 of 9

You can only create a successful business if you follow your passion and work hard.

Have you ever dreamed of make a living doing what you love, but felt that, in reality, it’s just impossible? If so, you aren’t alone: many of us think that turning a hobby into a job is the stuff of fantasy. Fortunately, we can all “crush it,” i.e., profit from doing what we love. The trick is knowing how.

There are many steps involved in crushing it, and the first is to identify your passion, i.e., whatever makes you you. This could be anything in the world: from playing board games to making model trains, from gardening to cooking, anything goes.

Once you’ve figured out your passion, it’s time to live it. Living your passion means turning it from a hobby to a central part of your life: your job. In other words, you don’t want to just “make a living”: you should be profiting from doing what you love.

Take internationally renowned talk show host Oprah Winfrey or world-famous chef Martha Stewart: both of these amazing women identified their passions (chatting and cooking, respectively), and then devoted their lives and careers to them.

You also need to combine living your passion with loving your family. By loving your family, you’ll have a support system that will help you to turn your dreams into a reality.

Finally, you need to work super hard. This means doing more than just putting in an effort: it means directing all your efforts towards your passion, and it’s vital to your success.

If, for example, brewing beer is your passion, then you might be thinking about turning it into a job. But you’ll only be able to accomplish this if you invest every second of your time in it. This means completely immersing yourself in beer brewing by doing things like learning from other brewers, keeping up to date on new beers or watching videos on brewing techniques.

Once you’ve taken these three steps, it’s time to start crushing it!

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