Crush It! Book Summary - Crush It! Book explained in key points
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Crush It! summary

Gary Vaynerchuk

Why Now is the Time to Cash in on Your Passion

4.1 (88 ratings)
16 mins

Brief summary

Crush It! by Gary Vaynerchuk is a motivational book that teaches how to turn passion into a business. The author shares his own journey and offers practical advice on building a personal brand and leveraging social media to achieve success.

Table of Contents

    Crush It!
    Summary of 8 key ideas

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    You can only create a successful business if you follow your passion and work hard.

    Have you ever dreamed of make a living doing what you love, but felt that, in reality, it’s just impossible? If so, you aren’t alone: many of us think that turning a hobby into a job is the stuff of fantasy. Fortunately, we can all “crush it,” i.e., profit from doing what we love. The trick is knowing how.

    There are many steps involved in crushing it, and the first is to identify your passion, i.e., whatever makes you you. This could be anything in the world: from playing board games to making model trains, from gardening to cooking, anything goes.

    Once you’ve figured out your passion, it’s time to live it. Living your passion means turning it from a hobby to a central part of your life: your job. In other words, you don’t want to just “make a living”: you should be profiting from doing what you love.

    Take internationally renowned talk show host Oprah Winfrey or world-famous chef Martha Stewart: both of these amazing women identified their passions (chatting and cooking, respectively), and then devoted their lives and careers to them.

    You also need to combine living your passion with loving your family. By loving your family, you’ll have a support system that will help you to turn your dreams into a reality.

    Finally, you need to work super hard. This means doing more than just putting in an effort: it means directing all your efforts towards your passion, and it’s vital to your success.

    If, for example, brewing beer is your passion, then you might be thinking about turning it into a job. But you’ll only be able to accomplish this if you invest every second of your time in it. This means completely immersing yourself in beer brewing by doing things like learning from other brewers, keeping up to date on new beers or watching videos on brewing techniques.

    Once you’ve taken these three steps, it’s time to start crushing it!

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    What is Crush It! about?

    CRUSH IT! is a motivational text, a blueprint and guide for those who want to translate their passion into a business. Using the author’s life as an example, this book details how everyone can “crush it,” i.e., realize the possibility of living their passion, determining their livelihood and making a living off of what they love to do.

    Crush It! Review

    Crush It! (2009) by Gary Vaynerchuk is a book that encourages readers to turn their passions into profitable businesses in the digital age. Here's why this book is worth reading:

    • It offers practical strategies and actionable advice for building a personal brand and leveraging social media platforms to achieve success.
    • The book provides real-life examples of individuals who have successfully monetized their passions, proving that it's possible to create a rewarding career doing what you love.
    • With its engaging tone and enthusiastic energy, the book is definitely not boring, keeping readers motivated and inspired throughout.

    Who should read Crush It!?

    • Anyone working at a small company or startup
    • Entrepreneurs looking to invest in small businesses or startups
    • Business owners wondering how to adapt and market themselves in the age of social media

    About the Author

    Gary Vaynerchuk is a best-selling author of titles such as Jab, Jab, Jab, Right Hook and The Thank You Economy, as well as an entrepreneur and founder of Wine Library TV, an online video blogging site that offers information and advice on everything wine-related.

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    Crush It! FAQs 

    What is the main message of Crush It!?

    The main message of Crush It! is to turn your passion into a successful personal brand.

    How long does it take to read Crush It!?

    The reading time for Crush It! varies, but it typically takes a few hours. The Blinkist summary can be read in just 15 minutes.

    Is Crush It! a good book? Is it worth reading?

    Crush It! is worth reading. It offers valuable insights on how to leverage social media and build a thriving online business.

    Who is the author of Crush It!?

    The author of Crush It! is Gary Vaynerchuk.

    What to read after Crush It!?

    If you're wondering what to read next after Crush It!, here are some recommendations we suggest:
    • Crushing it! by Gary Vaynerchuk
    • Twelve and a Half by Gary Vaynerchuk
    • Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
    • The Thank You Economy by Gary Vaynerchuk
    • So Good They Can't Ignore You by Cal Newport
    • Emotional Intelligence by Daniel Goleman
    • Profit First by Mike Michalowicz
    • The Tipping Point by Malcolm Gladwell
    • And Then We Rise by Common
    • Indistractable by Nir Eyal