Building Your Business the Right-Brain Way Book Summary - Building Your Business the Right-Brain Way Book explained in key points
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Building Your Business the Right-Brain Way summary

Jennifer Lee

Sustainable Success for the Creative Entrepreneur

4.3 (26 ratings)
18 mins

Brief summary

'Building Your Business the Right-Brain Way' by Jennifer Lee is a guide for creative entrepreneurs looking to start and grow their own business. It offers a step-by-step process for using your artistic skills and intuition to build a successful and fulfilling career.

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    Building Your Business the Right-Brain Way
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    Use both sides of your brain for a better business.

    Countless business books stress the importance of strategic thinking, analytical skills and detailed planning. Sounds sensible, right?

    Well, entrepreneurship isn’t strictly about just being sensible or rational. There’s no reason for you to only focus on your left-brain qualities when creativity and other right-brain qualities are just as vital.

    Just as an artist crafts his masterpiece, the entrepreneur crafts his business model. Building a new solution or new product takes a ton of imaginative thinking, and the process isn’t linear.

    A truly creative process is one that winds along a path of trial and error, of sudden inspiration and “eureka” moments.

    Think about how a painting takes shape. At first, there’s just a vision in the artist’s head. That idea is sketched, and the canvas is filled with paint and life. Maybe one color doesn’t fit, and it’s painted over. The forms and shapes that appear trigger new inspirations. In the end, the final product is almost always different than the artist’s initial vision.

    That’s exactly what happens when you start tinkering with your business or start a new one. Indeed, some of the most important business skills are located in the right hemisphere of your brain!  

    It’s widely accepted in neurological studies that that traits like intuition, non-linear thinking, creative problem solving, empathy and imagination mainly take place in the right hemisphere of your brain, while the left hemisphere is more responsible for structural and logical thinking.

    While accounting, scheduling and strategic planning is obviously of value in business, right-brain skills are important too. Just think about marketing messages and how they are based often on making an emotional connection with a potential customer – certainly the strength of the right-brained talent!

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    What is Building Your Business the Right-Brain Way about?

    Building Your Business the Right-Brain Way (2014) offers a practical translation of the basics of entrepreneurship into a language creatives can easily understand, through focusing on the strengths of the right hemisphere of the brain, such as as creativity, emotion and visualization.

    Best quote from Building Your Business the Right-Brain Way

    The more you can bring your full, authentic self into your work, the more you will attract the right people.

    —Jennifer Lee
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    Who should read Building Your Business the Right-Brain Way?

    • Anyone who wants to make a living from creative work
    • Creatives looking to gain more knowledge about the world of business
    • Entrepreneurs exploring alternative business models

    About the Author

    Jennifer Lee wrote the bestselling guidebook, The Right-Brain Business Plan. Previously a consultant for Fortune 500 companies, she has since founded a coaching institute to guide artists and creatives to realize their full potential.

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