Powerful ideas from top nonfiction
Try Blinkist to get the key ideas from 7,000+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trial
Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Listen to the Intro
Building Your Business the Right-Brain Way summary
Jennifer Lee
Sustainable Success for the Creative Entrepreneur
18 mins
Brief summary
'Building Your Business the Right-Brain Way' by Jennifer Lee is a guide for creative entrepreneurs looking to start and grow their own business. It offers a step-by-step process for using your artistic skills and intuition to build a successful and fulfilling career.
Topics
Table of Contents
Building Your Business the Right-Brain Way
Summary of 8 key ideas
Audio & text in the Blinkist app
Key idea 1 of 8
Use both sides of your brain for a better business.
Countless business books stress the importance of strategic thinking, analytical skills and detailed planning. Sounds sensible, right?
Well, entrepreneurship isn’t strictly about just being sensible or rational. There’s no reason for you to only focus on your left-brain qualities when creativity and other right-brain qualities are just as vital.
Just as an artist crafts his masterpiece, the entrepreneur crafts his business model. Building a new solution or new product takes a ton of imaginative thinking, and the process isn’t linear.
A truly creative process is one that winds along a path of trial and error, of sudden inspiration and “eureka” moments.
Think about how a painting takes shape. At first, there’s just a vision in the artist’s head. That idea is sketched, and the canvas is filled with paint and life. Maybe one color doesn’t fit, and it’s painted over. The forms and shapes that appear trigger new inspirations. In the end, the final product is almost always different than the artist’s initial vision.
That’s exactly what happens when you start tinkering with your business or start a new one. Indeed, some of the most important business skills are located in the right hemisphere of your brain!
It’s widely accepted in neurological studies that that traits like intuition, non-linear thinking, creative problem solving, empathy and imagination mainly take place in the right hemisphere of your brain, while the left hemisphere is more responsible for structural and logical thinking.
While accounting, scheduling and strategic planning is obviously of value in business, right-brain skills are important too. Just think about marketing messages and how they are based often on making an emotional connection with a potential customer – certainly the strength of the right-brained talent!
Want to see all full key ideas from Building Your Business the Right-Brain Way?
Key ideas in Building Your Business the Right-Brain Way
More knowledge in less time
Read or listen
Get the key ideas from nonfiction bestsellers in minutes, not hours.
Find your next read
Get book lists curated by experts and personalized recommendations.
Shortcasts New
We’ve teamed up with podcast creators to bring you key insights from podcasts.
What is Building Your Business the Right-Brain Way about?
Building Your Business the Right-Brain Way (2014) offers a practical translation of the basics of entrepreneurship into a language creatives can easily understand, through focusing on the strengths of the right hemisphere of the brain, such as as creativity, emotion and visualization.
Best quote from Building Your Business the Right-Brain Way
The more you can bring your full, authentic self into your work, the more you will attract the right people.
—Jennifer Lee
Who should read Building Your Business the Right-Brain Way?
- Anyone who wants to make a living from creative work
- Creatives looking to gain more knowledge about the world of business
- Entrepreneurs exploring alternative business models
Categories with Building Your Business the Right-Brain Way
Book summaries like Building Your Business the Right-Brain Way
People ❤️ Blinkist
Sven O.
It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.
Thi Viet Quynh N.
Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.
Jonathan A.
Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.
Renee D.
Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
People also liked these summaries
4.7 Stars
Average ratings on iOS and Google Play
29 Million
Downloads on all platforms
10+ years
Experience igniting personal growth