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Building Your Business the Right-Brain Way

Sustainable Success for the Creative Entrepreneur

By Jennifer Lee
15-minute read
Audio available
Building Your Business the Right-Brain Way: Sustainable Success for the Creative Entrepreneur by Jennifer Lee

Building Your Business the Right-Brain Way (2014) offers a practical translation of the basics of entrepreneurship into a language creatives can easily understand, through focusing on the strengths of the right hemisphere of the brain, such as as creativity, emotion and visualization.

  • Anyone who wants to make a living from creative work
  • Creatives looking to gain more knowledge about the world of business
  • Entrepreneurs exploring alternative business models

Jennifer Lee wrote the bestselling guidebook, The Right-Brain Business Plan. Previously a consultant for Fortune 500 companies, she has since founded a coaching institute to guide artists and creatives to realize their full potential.

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