Will It Fly? Buchzusammenfassung - das Wichtigste aus Will It Fly?

Einleitung anhören

00:00

Zusammenfassung von Will It Fly?

Name: Will It Fly?
Rating: 4.2 (39 reviews)
Author: Pat Flynn

Pat Flynn

How to Test Your Next Business Idea so You Don't Waste Your Time and Money

4.2 (39 Bewertungen)

17 Min.

Themen

Unternehmertum Innovation

Inhaltsübersicht

Will It Fly?
in 8 Kernaussagen verstehen

Audio & Text in der Blinkist App

Kernaussage 1 von 8

What’s in it for me? Get your entrepreneurial idea ready for take-off.

Say you’re thinking about starting your own business. You have an innovative idea and want to build a business around that idea. But, more importantly, you want it to succeed; you want it to defy gravity and soar toward the stars.

But before an idea can pick up speed and really take flight, you first need to get it off the ground – and that’s where these blinks come into the picture.

From aligning your business brainchild with your personal goals to making your plans financially viable, these blinks will make sure that your brilliant idea is ready for take-off.

In these blinks, you’ll learn

how to identify your strengths;
why you probably shouldn’t create a website for food trucks if you don’t own a food truck; and
how to speak the language of your customers.

Becoming a successful entrepreneur means creating a business that’s in line with your lifestyle goals.

What’s the first order of business for any young entrepreneur before starting her business? Is it getting funding? Or maybe printing business cards? Actually, the first step involves going much deeper; the entrepreneur needs to investigate how her idea will support her desired lifestyle.

Before turning any idea into a successful business, it’s essential that you make sure it’s aligned with your values and goals. After all, you’re going to put your time, energy and money into this project and the closer it comes to matching your personal goals and values, the more satisfied you’ll be.

So, if you’re a people person, make sure that’s reflected by your business’s social environment, and be sure to create a space that will let you nurture this aspect.

But how can you see to it that you’ll make decisions about your future business that will leave you satisfied? Well, you can simply try interviewing your future self.

Self-examination will help you decide what type of business best suits you – and it’s easy to do:

Grab a piece of paper and divide it into four sections. Then, identify the four most important parts of your life. Your categories might be, for example, Family, Career, Well-being and Money.

Next, assign each of these categories to a different quadrant on the paper. Once you’ve done that, imagine yourself five years down the road and write down all the things that come to mind.

For example, under the Money category, you might write, “in five years my mortgage is paid off, I’ve invested in property, have a steady income from rentals and my kids’ college funds are squared away.” If, during this process, you start to think that your idea won’t generate enough money to make this scenario realistic, set aside time right now to improve it. This way, you’ll avoid making this disappointing discovery in five years.

All this talk of the future might have you itching to get to work on your business. But first, you’ll need to identify a few more personal things to ensure your idea is right for you.

Successful entrepreneurs spot their advantages by looking to the past.

Is there one thing that you’re exceptionally good at? If so, you should learn to use it to your advantage! Your unique skills and characteristics give you a competitive edge, a niche from which to operate – in other words, an unfair advantage.

Such an advantage is kind of like your superpower because it makes you stand out from the competition; it should thus be an integral aspect of any new idea. In fact, the mere knowledge that you’re good at something will help motivate you.

Map your idea and distill it to its essence.

So, you’ve traveled into the future and back to the past. You know what you want from life and have some ideas about what you want to do; now it’s time to work on your business idea.

For starters, jot down any thoughts that relate to your idea in a mind map, a useful tool for structuring your thoughts in a visual representation. You can design yours either on paper or electronically.

Share your idea, ask for feedback and research your market.

OK, now your idea is in a shareable format, but before you launch your business, it’s essential to research how the world will respond to it.

Your idea will be improved by sharing it and learning from the feedback. In fact, even casual chats at work or at home can lead to valuable feedback that can help you refine your concept. But you must also be sure to speak with potential clients.

Understand your audience’s issues and how they describe them.

Conducting research can teach you a lot about your potential market, but it’s also crucial to know how to care for your clients. After all, they’re the ones who will be buying your product.

To do so, you should develop an actionable customer profile, also known as a Customer P.L.A.N. This tool will help you identify how your business idea matches up with your audience; in the end, your business will do much better if you understand your customers in all of their complexity.

Strengthen your idea by collecting customer anecdotes and tuning into their needs.

Now that you know how to identify the problems your audience faces and the language they use, it’s time to consider the anecdotes that will help you stay connected to real people. Here’s how:

Anecdotes are stories, usually short, funny or interesting ones, and you should always encourage your customers to share them. These little bits of information will help you tailor your idea to your customers’ experience.

Smart entrepreneurs test the commitment of their potential customers and investors.

You’ve done your market research and created a customer P.L.A.N. You’re almost there! But before moving forward, remember to validate your idea – financially, that is.

You can start by performing initial testing of the commitment your product or service triggers among potential investors and customers. There are a several ways to do this.

Final validation comes through interacting with potential customers and inviting them to invest.

So, measuring the commitment people have to your idea is essential – but people often won’t buy a product even though they showed interest in the idea initially. As a result, it’s necessary to do a final round of validation.

First, interact with your potential customers and share your solution with them to make sure they’ll actually buy your product in the future. Here, it’s best to shoot for one-on-one interactions whether they’re in person, over the phone, through private messages or by e-mail.

Du möchtest die gesamte Zusammenfassung von Will It Fly? sehen?

Kernaussagen in Will It Fly?

Mehr Wissen in weniger Zeit

Sachbücher auf den Punkt gebracht

Kernaussagen aus Sachbüchern in ca. 15 Minuten pro Titel lesen & anhören mit den „Blinks”

Zeitsparende Empfehlungen

Titel, die dein Leben bereichern, passend zu deinen Interessen und Zielen

Podcasts in Kurzform ^Neu

Kernaussagen wichtiger Podcasts im Kurzformat mit den neuen „Shortcasts”

Worum geht es in Will It Fly??

Will It Fly (2016) is a guide to testing your business ideas and achieving the smoothest possible flight to success. These blinks will help you critically examine the validity of your ideas, research your market and get to know your future customers.

Bestes Zitat aus Will It Fly?

If you can define the problem better than your target customer, they will automatically assume you have the solution. - Jay Abraham

—Pat Flynn

Wer Will It Fly? lesen sollte

Entrepreneurs who feel unsure about a business idea
Business owners who want to expand their companies and attract new customers

Über den Autor

In his professional career, Pat Flynn made the journey from a 9-to-5 job to successful entrepreneurship. Now he advises others on how to build their own successful and ethical online businesses through his website and podcast, SmartPassiveIncome.com.

Kategorien mit Will It Fly?

Unternehmertum

Ähnlich wie Will It Fly?

The Mom Test

Rob Fitzpatrick

How to Talk to Customers and Learn If Your Business is a Good Idea When Everyone is Lying to You

Get Smarter About the Choices that Will Make or Break Your Business

25 min

4.2

The Hard Thing About Hard Things

Ben Horowitz

Building A Business When There Are No Easy Answers

Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

How Companies Can Create Like Entrepreneurs, Invest Like VCs, and Install a Permanent Operating System for Growth

22 min

4.5

Hacking Growth

Sean Ellis & Morgan Brown

How Today's Fastest-Growing Companies Drive Breakout Success

The Secret History of Creation, Invention and Discovery

What to Say to Get Your Way

17 min

4.6

Seven and a Half Lessons about the Brain

Lisa Feldman Barrett

Have Your Understanding of Consciousness, Emotions, and Memory Revolutionized

A New Theory of Intelligence

20 min

4.7

Surely You're Joking, Mr. Feynman!

Richard P. Feynman

Adventures of a Curious Character

7 min

3.2

How to Have a Happy Hustle

Bec Evans

The Complete Guide to Making Your Ideas Happen

Why Most Small Businesses Don’t Work and What to Do About It

How Constant Innovation Creates Radically Successful Businesses

18 min

4.6

7 Strategies for Wealth & Happiness

Jim Rohn

Power Ideas from America's Foremost Business Philosopher

The Curious Science of Your Brain's Ability to Deceive, Transform, and Heal

Fire Your Boss, Do What You Love and Work Better to Live More

20 min

4.5

The 22 Immutable Laws of Marketing

Al Ries and Jack Trout

Violate Them At Your Own Risk!

16 min

4.2

The Creative Thinking Handbook

Chris Griffiths & Melina Costi

Your Step-by-Step Guide to Problem Solving in Business

The Secret to Love That Lasts

You Can't Be Seen Until You Learn to See

And Other Secrets to Success, One Relationship at a Time

Reclaiming Life from Work

Your War with a New Financial World Order and How to Fight Back

Elevate Your Mind, Unlock Your Power, Heal Your Soul

It's Time to Cheer for Yourself

18 min

4.4

Unprepared to Entrepreneur

Sonya Barlow

A Method to the Madness of Starting Your Own Business

18 min

4.2

Blitzscaling

Reid Hoffman and Chris Yeh

The Lightning-Fast Path to Building Massively Valuable Companies

How Little Things Can Make a Big Difference

13 min

4.2

Flow

Mihaly Csikszentmihalyi

The Psychology of Optimal Experience

23 min

4.4

Man’s Search for Meaning

Viktor Frankl

The harrowing experiences of the author in a concentration camp

How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

15 min

4.5

The Greatness Mindset

Lewis Howes

Unlock the Power of Your Mind and Live Your Best Life Today

Lessons on Thinking Big, Chasing Dreams, and Building Community

22 min

4.1

The Millionaire Next Door

Thomas J. Stanley and William D. Danko

The Surprising Secrets of America’s Wealthy

How to Overcome Anything and Build a Million Dollar Business With or Without Capital

How to Get People Lining Up to Do Business with You

The Small Changes That Change Everything

Cognitive Behavioral Therapy in 7 Weeks

Five Steps to the Sex, Salary and Success You Want

19 min

4.3

Lean Analytics

Alistair Croll and Benjamin Yoskovitz

Use Data to Build a Better Startup Faster

16 min

4.0

The Sleep Prescription

Aric Prather

Seven Days to Unlocking Your Best Rest

17 min

4.4

The Intelligent Investor

Benjamin Graham and comments by Jason Zweig

The Definitive Book on Value Investing

Using Writing to Generate Your Best Ideas, Insight, and Content

18 min

4.2

The Science of Storytelling

Will Storr

The scientific underpinnings of a good story

Developing Mental Agility and Resilience to Thrive in Uncertainty

16 min

4.4

Strategic Project Management Made Simple

Terry Dean Schmidt

Solution Tools for Leaders and Teams

The Extraordinary New Science of the Immune System: A Tale in Four Lives

Zen and the Rediscovery of the Obvious

31 min

3.9

Why Has Nobody Told Me This Before?

Julie Smith

Everyday Tools for Life’s Ups & Downs

19 min

4.2

❤️ für Blinkist️️️

Ines S.

Ich bin begeistert. Ich liebe Bücher aber durch zwei kleine Kinder komme ich einfach nicht zum Lesen. Und ja, viele Bücher haben viel bla bla und die Quintessenz ist eigentlich ein Bruchteil.

Genau dafür ist Blinkist total genial! Es wird auf das Wesentliche reduziert, die Blinks sind gut verständlich, gut zusammengefasst und auch hörbar! Das ist super. 80 Euro für ein ganzes Jahr klingt viel, aber dafür unbegrenzt Zugriff auf 3000 Bücher. Und dieses Wissen und die Zeitersparnis ist unbezahlbar.

Ekaterina S.

Extrem empfehlenswert. Statt sinnlos im Facebook zu scrollen höre ich jetzt täglich zwischen 3-4 "Bücher". Bei manchen wird schnelle klar, dass der Kauf unnötig ist, da schon das wichtigste zusammen gefasst wurde..bei anderen macht es Lust doch das Buch selbständig zu lesen. Wirklich toll

Nils S.

Einer der besten, bequemsten und sinnvollsten Apps die auf ein Handy gehören. Jeden morgen 15-20 Minuten für die eigene Weiterbildung/Entwicklung oder Wissen.

Julia P.

Viele tolle Bücher, auf deren Kernaussagen reduziert- präzise und ansprechend zusammengefasst. Endlich habe ich das Gefühl, Zeit für Bücher zu finden, für die ich sonst keine Zeit habe.