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Zusammenfassung von The Road to Reinvention

Name: The Road to Reinvention
Rating: 4.3 (29 reviews)
Author: Josh Linkner

Josh Linkner

How to Drive Disruption and Accelerate Transformation

4.3 (29 Bewertungen)

17 Min.

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The Road to Reinvention
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What’s in it for me? Learn why reinvention is crucial in staying ahead of the competition.

Success is often compared to climbing a mountain. You start at the bottom, and slowly start to climb your way to the top. The journey may be arduous: you may fall, or slip, or struggle on rocky paths. Yet as soon as you reach the summit, you have made it, and can rest and enjoy your success.

But really, this analogy is nonsense. Success isn’t a one-way climb on some pile of rocks, it’s a constant struggle to reach the top and stay there. If you relax with your momentary victory, you probably won’t be successful for very long.

The key to greatness is to work hard and constantly develop your business. These blinks will show you exactly how you can achieve this and what benefits constant reinvention can bring you.

In these blinks, you’ll discover

why Borders booksellers had to shelve its business;
why that dude riding a Harley Davidson motorcycle is probably a lawyer; and
how one company racked in profits from having see-through pants.

To be and stay successful, you have to reinvent yourself. If you don’t, you’ll become obsolete.

After you’ve completed a tough task, such as finishing a major project or closing an important deal, you probably feel like you’ve earned a bit of a break.

However, in the business world, there is nothing more dangerous!

Continued success means being on constant alert, never taking a break and always being ready to reinvent yourself as conditions change.

The key to reinvention is in staying innovative. In the 1960s, Nike became a household name after inventing the modern athletic shoe. But afterward Nike didn’t just rest on its laurels. The company kept pushing, testing boundaries and investing new products.

Two recent examples include the company’s Fuel Band, an LED-display wristband that measures physical activity and helps the wearer reach fitness goals; and the Fly Knit Racer, a shoe made of knitted threads rather than traditional materials.

This kind of outside-the-box thinking led the magazine Fast Company to rank Nike in 2013 as the most innovative company in the world. Nike’s success confirms this; between 2006 and 2012, company revenue rose 60 percent.

Importantly, if you don’t disrupt the market with your own business reinvention, then another company surely will.

At its peak, the Borders bookselling chain had over 1,200 stores and by 2009, annual sales had topped $3 billion. Yet just two years later, the company had collapsed. What happened?

Borders Books failed to see that the market was changing. It didn’t embrace the digitization of media through e-books, downloading and streaming, and focused only on physical books, CDs and DVDs, investing heavily in physical stores that the digital market was making obsolete.

Clearly, reinvention is necessary to keep your business relevant. The next blinks will offer a starting point on how to begin the process of reinvention.

Sometimes staying competitive means ruthlessly re-examining your core business.

The world is constantly changing. Or as Don Strickland, former vice president at Kodak, so eloquently put it: shift happens.

Companies that fail to see which direction the wind is blowing and that aren’t ready to act against their own immediate interests will surely fall behind.

Redefining the “how” is just as important, if not more, as reinventing the “what” in your company.

When a company runs into a challenge, it often assumes that the problem lies in its products or services. So the company makes a change, introducing a new product line or snazzy offer.

Sometimes, the way forward isn’t to think about what you’re doing, but how you’re doing it.

Remember why you do what you do: for your customers.

In the rush to create innovative new products and services, a company might sometimes forget the reason it’s creating things in the first place: for its customers.

In fact, according to the 2012 Customer Experience Index, only 37 percent of the brands evaluated received good or excellent customer experience scores.

Changing your company culture can reinvigorate your company’s creative potential.

All companies have a unique culture, one that is often so ingrained in the company that it becomes invisible to employees.

However, just like products and services, a company culture also needs to be constantly reinvented. Taking a fresh look at the values, goals and attitudes that shape the everyday life of your company can help revitalize your team’s creative energy and help you reach new levels of success.

Take a hard look at your customers. Is it time to reinvent who they are, or what they want?

Most companies have a clear idea of who their customers are, and some brands have even come to be identified with what others perceive as their customer base.

Just think of a Harley Davidson motorcycle. What type of person do you see riding one?

Success is as easy as following your passion. Take the time to ask yourself: What do you really want?

Sometimes being successful in business isn’t about reinventing your company or your strategy, but rather reinventing yourself.

Take a fresh look at your life, starting with this fundamental question: What is your passion?

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Worum geht es in The Road to Reinvention?

In The Road to Reinvention, author Josh Linkner demonstrates the importance of curiosity and willingness to change in today’s dynamic business world. Companies that want lasting success need to constantly reinvent themselves, their culture, their products and even their customers.

Bestes Zitat aus The Road to Reinvention

You can win by reinventing the way you do your work, even if the business remains the same

—Josh Linkner

Wer The Road to Reinvention lesen sollte

Leaders and CEOs seeking to reinvent themselves and their companies
Anyone curious about what makes companies successful over the long haul

Über den Autor

As CEO of Detroit Venture Partners, Josh Linkner has played a key role in revitalizing business in the city. He is the author of The New York Times bestselling book, Disciplined Dreaming, and has received U.S. President Obama’s Champion of Change award.

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