A Simple Strategy to Grow a Remarkable Business in Any Field
It may seem odd that some entrepreneurs manage to turn struggling businesses into successful ventures, while others seem to be stuck in a rut. But actually, the secret to their success could be as simple as growing a pumpkin. That's right, a pumpkin.
Let’s start by meeting Mike Michalowicz, the author – a once struggling entrepreneur who turned his business around with the help of his mentor, Frank. Frank advised Michalowicz to change his business strategy if he wanted to avoid ending up as a bitter man with nothing to show for his years of hard work. In particular, Michalowicz struggled with the "if only" disease, thinking that if only he could work harder, he could make his business successful. But he found that this mindset only led to more stress and burnout.
Luck had it that one day, Michalowicz stumbled across a newspaper article that changed his life – and his business philosophy – forever. It was the story of a gigantic pumpkin and, in the article, the farmer explained how he managed to make it grow so very large. Michalowicz immediately realized that these steps could be applied to the world of business, too.
This was how he came up with the Pumpkin Plan and its seven stages.
First, you've got to plant promising seeds by identifying and leveraging your biggest strengths. Next, keep your business flourishing with constant promotion and finding new customers, just like how watering keeps the pumpkins alive.
As the pumpkins grow, remove the diseased or damaged ones. That's like cutting off rotten clients in business so you can focus on the best ones. Weed out distractions and keep your eyes on the prize, just like how a mad dog weeds the pumpkin patch.
When the pumpkins get bigger, identify the stronger, faster-growing ones, and remove the less-promising ones. In business, this means focusing all your attention on your top clients. Give them what they want and replicate that success with similar clients.
Lastly, watch your business grow like a giant pumpkin by following all those steps. That’s what Michalowicz did, and it wasn’t long before he sold his business for millions to a Fortune 500 firm.
But before you can begin growing your pumpkin, you might need to take stock of where your business is at right now. And if you’re struggling with growing your business, the next section is for you.
The Pumpkin Plan (2012) presents a simple yet powerful strategy to help you grow your business and stand out in any industry. Through real-life examples and practical tips, you’ll learn how to identify and focus on your most profitable clients, streamline your operations, and create a company culture that fuels growth.
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Blink 3 von 12 - Eine kurze Geschichte der Menschheit
von Yuval Noah Harari
