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Zusammenfassung von The Myths of Creativity

Name: The Myths of Creativity
Rating: 4.4 (76 reviews)
Author: David Burkus

David Burkus

The Truth About How Innovative Companies and People Generate Great Ideas

4.4 (76 Bewertungen)

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What’s in it for me? Learn why we should approach creativity is a new way.

Are you a creative person? Or do you leave all that innovation to the arty types, whilst you do the real work? If you think in these terms you’ve already fallen in one of the myths of creativity. The truth is that everyone of us can be creative. Everyone has that ability if she chooses to use it.

The myth that only some can be creative is one of many. Other myths? Creativity is the product of the lone genius, beavering away in his little workspace. Innovation comes as a spark of genius. Brainstorming is the best way to create lots of ideas quickly. How many of these do you believe?

These blinks will show you an alternate perspective and help you see what you can do to create innovative, world-changing ideas.

In these blinks, you’ll learn:

why the apple didn’t inspire Newton;
why creativity isn’t genetic; and
who really invented the personal computer.

In order to reach our creative potential, we need to change our perception of creativity.

We’re all familiar with how Isaac Newton discovered gravity. One day, whilst sitting under a tree, an apple fell on him, which sparked his realization of the phenomenon.

Yet, this tale is a great example of a common myth that creativity comes from out-of-the-blue divine inspiration. Although most of us accept this myth, it’s wrong. Creativity doesn’t just fall to us from thin air.

For example, Newton’s discovery of gravity isn’t exactly accurate. He, in fact, observed the apple fall whilst he was with someone else, which sparked a scientific discussion between them.

Their discussion involved reviewing what they already understood in terms of the phenomenon of gravity. Therefore, rather than Newton being the sole receiver of a sudden revelation; the idea surfaced from the interaction between two intelligent minds. It was only after years of intensive research that Newton could then finally put forward his mathematical formula on gravity.

So even though we love stories of lightning-bolt revelations, we can see that creativity often requires time and effort.

Psychologist Mihaly Csikszentmihalyi actually found that insight is only a central step out of a number of steps that successful creatives move through before their idea has come to fruition.

Ideas can only emerge after a foundation has been prepared and left to germinate for a while.

In order to get the best out of the process, many highly creative people such as da Vinci and Edison had a number of projects on the go simultaneously. This allowed all their ideas to have the necessary amount of time to develop whilst their creators worked on others.

However, as we will see, creativity is not just limited to these famous ‘geniuses.’

Creativity is not an exclusive resource that only certain people can access.

Why do we think people are more creative than others? We tend to believe certain people are naturally creative, either because they had the gift of creativity divinely bestowed upon them, or it’s just in their genes. But this breed myth is false.

In fact, scientific research has shown that creativity is not decided by our genes.

Taking your time and working on preferred tasks can ignite the creative process.

It’s normal for companies to approach creativity in a top down fashion. Management inform “creatives” on their requirements and then expect them to deliver in a short period of time.

You’re probably not shocked that this isn’t the ideal way to cultivate innovation. But what is a better way to encourage a high degree of innovation and creativity? The answer is a democratic organizational structure.

Creativity is enhanced through a beneficial social environment.

What exactly triggers us to be creative? One of the most important catalysts is the type of social network you interact with.

A valuable tip in terms of people you surround yourself with is to look beyond your immediate workplace in order to stimulate your creative potential.

Creativity depends on the ability to connect different types of knowledge in the brain.

We’ve just seen how valuable broadening your social network is for creativity. But the ability to be creative doesn’t stop at sharing ideas with others. We also need to supply and stimulate our own minds with input from a range of areas.

The more pre-existing ideas we are aware of, the more chances we have to blend them and produce even more innovative ideas.

Creativity is often ignited when the innovator is constrained.

Creativity works best when we are given the freedom to succeed, right? Sure, but this doesn’t mean we should always run amok with all our ideas. Creativity is often born from certain types of constraint.

Using restrictions when coming up with new ideas can help even better ones to blossom.

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Worum geht es in The Myths of Creativity?

The Myths of Creativity debunks our common misconceptions of how creativity works. It provides practical insight and valuable advice on how to generate new ideas and let them flourish, and it gives real-world examples from history and recent well-known creatives.

Bestes Zitat aus The Myths of Creativity

...Mind-wanderers seem to have tapped into the power of incubation.

—David Burkus

Wer The Myths of Creativity lesen sollte

Anyone who would like to increase his or her creativity
Anyone running a business or organization

Über den Autor

David Burkus is assistant professor of management at the College of Business at Oral Roberts University in Tulsa, Oklahoma. He specializes in the fields of creativity and innovation as well as in entrepreneurship and organizational behavior. He has written for Fast Company and Bloomberg Businessweek and given keynotes for Microsoft and Stryker.

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