See You on the Internet Buchzusammenfassung - das Wichtigste aus See You on the Internet

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Zusammenfassung von See You on the Internet

Name: See You on the Internet
Rating: 4 (112 reviews)
Author: Avery Swartz

Avery Swartz

Building Your Small Business with Digital Marketing

4 (112 Bewertungen)

21 Min.

Inhaltsübersicht

See You on the Internet
in 7 Kernaussagen verstehen

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Kernaussage 1 von 7

What’s in it for me? Grow your business through digital marketing!

One of the benefits of the internet is that business owners can now reach a large number of potential clients and customers, and at little to no cost. But digital marketing takes more than simply setting up a website or posting on Facebook. There are business goals to consider, strategies to create, and metrics like impressions and conversions that can easily be confusing.

These blinks outline the basics of various digital marketing platforms, what they can do for your business, and how to best approach them.

In these blinks, you’ll learn

the best way to build a website;
why social media platforms are like school cliques; and
what advertising and casinos have in common.

Your digital presence starts with owning a piece of internet real estate.

For most people, the internet is the first port of call when looking for products or services. This makes being online essential for business owners. If a business doesn’t have a website or an email address, it’s going to miss out on a large number of potential customers.

Being online not only helps people learn more about a business, it also makes the business look more professional. And building this professional image starts with a dedicated domain name.

The key message here is: Your digital presence starts with owning a piece of internet real estate.

A domain name is the website or email address that people use to find you online, and you should own one that matches your business. For instance, Wikipedia owns the domain wikipedia.org, and the New York Times owns NYTimes.com. You can register a domain through a registration company like GoDaddy. Make sure to include all your details when you complete the registration paperwork as this makes you the legal owner of that domain name.

Your domain name should reflect your business name, and you can even go so far as to register several other related names. This prevents anyone else from owning the name unless they buy it from you. Be thorough with your research and be sure about how unique your name actually is. One children's author found out the hard way. She registered a domain with her own name and the extension .ca, only to discover that an adult film star with the same name had already registered the .com version of that domain – you can only imagine the confusion!

Then, once you own a domain name, you can make the arrangements for hosting your email and website.

If you imagine a website or email address as being your home, hosting is like finding a place to build that home. Luckily, some domain registration companies already offer website and email hosting packages, including website building services like Squarespace. These usually include technical support, as well as maintaining and updating your website and email.

For email hosting specifically, the author recommends using Google’s G Suite service or Microsoft’s Office 365 solution. G Suite has the advantage of being easily accessible, relatively cheap, and having great spam filters. On the other hand, Office 365 is a good option for businesses that already use other Microsoft software for their day-to-day admin.

Once you’ve set up your email hosting, you’re pretty much good to go. Your website does, however, require a little more input. We’ll get into how to do this in the next blink.

Business websites must be universally accessible and appeal to a target market.

A website can be a real asset for a business. It’s a space to connect with potential customers, and even sell your products or services.

There are many things to consider when planning a website. You can hire a reputable designer or developer to build it, or create a simple site yourself with a platform like Squarespace or WordPress. If you plan to sell products you can add an e-commerce section, or build the whole website as an online store. It’s also possible to sell on an online marketplace like Amazon or Etsy.

The right keywords and content will get you noticed and improve your site’s ranking.

Creating website content that captures the attention of visitors is one thing, but how do they find it in the first place? This is where Search Engine Optimization comes in, or, as it’s more commonly known, SEO.

When people run a search on Google, a list of the top-ranked relevant websites will appear. SEO is the process of making sure a website ranks highly on that list and can be discovered by more people. Fortunately, there’s an easy-to-follow formula for SEO.

For social media success, find platforms that resonate with your market and follow the rules of engagement.

Think of the brands you love, the products you use daily, and even your local supermarket. Chances are they’re all on social media, and if not, they should be! Whatever the size or budget, any business can and should benefit from social media. But there’s a trick.

Social media platforms are like cliques in a school, each has its own characteristics and social dynamics, and each kid finds the clique they have the most in common with. Likewise, you should join the social media platforms that are most popular with your target market.

Effective email marketing means creating value for your audience and knowing when and how to hook them.

Off the top of your head, how many marketing emails are you subscribed to? With so many businesses inviting you to sign-up, it can be hard to keep track. But there’s a good reason why email marketing is so popular.

Email marketing doesn’t require much money or technology, and it allows businesses to communicate any information that serves their goals and needs. This can be news about products or services, industry insights, or special offers to entice customers.

To win at online advertising, offer people something they want and experiment to find the right platform.

How many ads do you think you see every day? Five? Five hundred?

If you live in a city, then according to an article in the New York Times, you come across more than 5,000 ads on a daily basis! Throw online ads, across all our devices, into the mix and it seems like we're completely surrounded by advertising images and messaging.

Keep an eye on the metrics that have a tangible impact on your business.

The previous blinks covered various ways of marketing a business in the digital world. But once you’ve set up a website, are sending off emails, and navigating social media, how will you know if it’s actually growing your business?

The answer is by looking at the numbers. Whether on your website or Facebook, you have access to every metric related to your digital marketing activity. One or even several of these metrics will relate to your business goals.

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Worum geht es in See You on the Internet?

See You on the Internet (2020) is a simple guide to navigating the world of digital marketing. If you’ve ever felt intimidated by the thought of building a website or running an email marketing campaign, See You on the Internet will walk you through planning, implementing, and measuring your digital marketing efforts.

Wer See You on the Internet lesen sollte

Small business owners interested in digital marketing
Digital and social media managers
People interested in marketing strategy

Über den Autor

Avery Swartz is a digital marketing consultant, tech writer, and speaker ranked among the Top 50 Women in Marketing by Search Engine Journal. She’s also the founder and CEO of Camp Tech, a company that provides digital marketing training for small businesses and organizations across Canada.

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Marketing & Vertrieb Unternehmertum

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