Purposeful Buchzusammenfassung - das Wichtigste aus Purposeful

Einleitung anhören

00:00

Zusammenfassung von Purposeful

Name: Purposeful
Rating: 4.2 (30 reviews)
Author: Jennifer Dulski

Jennifer Dulski

Are You a Manager or a Movement Starter?

4.2 (30 Bewertungen)

21 Min.

Themen

Erfolg Führung Unternehmertum

Inhaltsübersicht

Purposeful
in 7 Kernaussagen verstehen

Audio & Text in der Blinkist App

Kernaussage 1 von 7

What’s in it for me? Learn what it means to be the leader of your own movement.

There’s more than one kind of movement. At the most basic level, a movement is what happens whenever a group of people unite around a single vision. Therefore, a movement could be based around a powerful political idea or an exciting business concept, and the leader of a movement could be either a passionate activist or an inspired entrepreneur.

Dulski is well positioned to offer advice for the potential leaders of any movement since she was the former president of Change.org, the launching pad for many of today’s most popular campaigns for change. Dulski has firsthand experience with many of the issues that leaders might face, including how to gain a following and how to keep those followers motivated once they’re on board.

Many people today are motivated to see change happen in their lifetime, and they’re looking for the kind of leader who will inspire them to mobilize and fight for what they believe in. So now’s the time to give action to your words and bring your ideas to life.

In these blinks, you’ll find

the story behind Nike’s first ad that featured a hijabi woman;
how to cope with trolls and haters; and
why a “festival of failure” is a good thing to be part of.

To start an exciting movement, you need to be purposeful in your actions.

There’s no shortage of great leaders and managers working today. But the real shining stars are the ones who go the extra mile and use their leadership skills to ignite a genuine movement.

People are attracted to movements because they offer a sense of purpose, something we all look for in life. When we see others driven by an exciting purpose, it’s easy for that excitement to spread and catch on. Before you know it, large numbers of people are uniting and bringing about change.

Manal Rostom is one of those shining stars who used purpose to ignite change. Rostom is an Egyptian Muslim woman, and for years she’s worn a hijab, a religious veil or headscarf that covers the neck and hair. But one day, Rostom began to feel a growing public resentment toward the garment, with many media outlets publishing anti-hijab articles. It got so bad that Rostom wasn’t even allowed to enter some public spaces in Dubai because of her hijab.

Fed up with the negative perceptions, she decided to start a Facebook group called “Surviving Hijab” as a place where Muslim women could share their experiences and support one another. It turned out to be a popular idea: in just a few months, the group attracted 40,000 members, and today there are around 500,000.

With such a positive response, Rostom saw an opportunity to go a step further. As an athletic woman, she often received annoying comments from people wondering how she could run while wearing the extra layers of clothing. Rostam was sure there were other women who could benefit from a change in the public perception that hijabi women can’t pursue sports.

So, in 2015, she contacted the head of Nike’s Middle East division, Tom Woolf, and asked why there weren’t any Nike ads in the Middle East featuring hijabi women. After a productive meeting, it was decided that Rostom would become the first woman to wear a hijab in a Nike ad. But it didn’t end there. Later that year, Rostom was also made the coach of Dubai’s Nike women’s running club. And then, in 2017, Nike released a whole line of athletic wear called Nike Pro Hijab.

In addition to being a leader, Rostom is a movement-starter, and it all began with a clear purpose: to show the world that faith isn’t something that gets in the way of a woman’s accomplishments. As it turned out, many people shared this feeling – so much so that a world-changing movement formed.

Anyone can start a movement, so stop doubting yourself and get started.

When you think of world-changing people, you might picture Martin Luther King, Jr. or Nelson Mandela. But you don’t have to win a Nobel Peace Prize in order to make a big difference. In fact, even small actions can have a ripple effect that leads to significant consequences.

Such was the change that came from the actions of Turkish activist Erdem Gündüz.

Have a well-defined vision and use storytelling to get people on board.

If having purpose is the first ingredient to change, the second essential ingredient is a well-defined vision.

While purpose should answer the question of why you want to take action, vision answers the question of what the future looks like after action has been taken and change sets in.

Be respectful toward decision-makers and map out multiple contacts who can help you.

If you want to change the world, you may think that playing it nice won’t get you very far. But you shouldn’t underestimate the power of a positive attitude, especially when trying to convince people in power to help you. When you approach them respectfully, people will be far more receptive to your ideas, as well as more willing to work with you.

This positive attitude means you should avoid thinking of decision-makers, such as politicians and CEOs, as “targets” that need to be forcibly convinced to do what you want them to. For example, attacking someone on Twitter is unlikely to provoke the change you’re looking for. In fact, it’s likely to kill your chances of working with that person now or in the future.

Keep supporters on board by keeping them engaged with purpose, personal growth and strong connections.

Getting people on board is only the start of a successful movement – you also have to know how to keep those people motivated and engaged for the duration of the movement.

To sustain people’s motivation, you need to remind them of three important things about your movement: its members’ shared purpose, their continued personal growth and their strong interpersonal connections.

Flood negative feedback with positivity and use it to your advantage.

No one likes to be on the receiving end of harsh criticism, but when you’re starting a movement, criticism is practically inevitable. No matter your purpose and vision, you’re bound to encounter someone who either opposes your idea or disagrees with your approach.

These days, there are two kinds of criticism: there’s the positive and constructive feedback, and then there are the “trolls” and “haters” who offer nothing constructive and only criticize in order to drag others down.

Before you succeed, you’ll likely fail, but this experience makes you stronger.

Life doesn’t move in a straight line. It’s filled with ups and downs, especially when you’re trying to start a movement. So don’t be surprised if you stumble when trying to come out of the gate with a new idea. And remember, you’re not alone – every entrepreneur and leader has taken a fall at one time or another.

Once you understand that obstacles are bound to appear, you can then be ready to react as best you can.

Du möchtest die gesamte Zusammenfassung von Purposeful sehen?

Kernaussagen in Purposeful

Mehr Wissen in weniger Zeit

Sachbücher auf den Punkt gebracht

Kernaussagen aus Sachbüchern in ca. 15 Minuten pro Titel lesen & anhören mit den „Blinks”

Zeitsparende Empfehlungen

Titel, die dein Leben bereichern, passend zu deinen Interessen und Zielen

Podcasts in Kurzform ^Neu

Kernaussagen wichtiger Podcasts im Kurzformat mit den neuen „Shortcasts”

Worum geht es in Purposeful?

Purposeful (2018) is an exciting guidebook to getting your big ideas for change off the ground. Drawing on her experience at Change.org, author Jennifer Dulski shows how popular movements get started, how they build a following and, finally, how they enact real change in the world. Dulski offers plenty of real-world examples, from how leaders inspire loyalty to the best tactics for getting powerful decision-makers on your side.

Bestes Zitat aus Purposeful

Even the biggest movements in history were sparked by relatively small but critically important actions of key people along the way.

—Jennifer Dulski

Wer Purposeful lesen sollte

Business leaders and managers
Entrepreneurs and pioneers
Change enthusiasts

Über den Autor

Jennifer Dulski has been an executive manager for both ambitious start-ups and giant internet companies like Yahoo. Before her current role as head of the Group and Community division at Facebook, she was the COO and president of Change.org. Her writing on modern trends in leadership and entrepreneurship has been featured in such publications as the Huffington Post and Fortune magazine.

Kategorien mit Purposeful

Unternehmertum Management & Leadership

Ähnlich wie Purposeful

The Purpose Myth

Charlotte Cramer

Change the World, Not Your Job

The Starting Point of Great Companies

18 min

4.3

The Hero Factor

Jeffrey Hayzlett with Jim Eber

How Great Leaders Transform Organizations and Create Winning Cultures

Live a Life of Purpose by Leaving Comfort and Going Scared

22 min

3.5

What Got You Here, Won’t Get You There

Marshall Goldsmith

How Successful People Become Even More Successful!

18 min

4.2

From Strength to Strength

Arthur C. Brooks

Finding Success, Happiness, and Deep Purpose in the Second Half of Life

An Easy & Proven Way to Build Good Habits & Break Bad Ones

25 min

4.7

Life’s Amazing Secrets

Gaur Gopal Das

How to Find Balance and Purpose in Your Life

How to Boost Your Sex IQ and Own Your Pleasure

A Guide To Spiritual Enlightenment

Elevating Humanity Through Business

23 min

4.4

Emotional Intelligence

The Surprising Path to Purpose, Connection, and Fulfillment

A Practical Guide for Discovering Purpose for You and Your Team

How to Be Your Own Therapist

Owen O'Kane

Boost Your Mood and Reduce Your Anxiety in 10 Minutes a Day

Redefine Everything. Find Yourself First

20 min

4.2

The Five Dysfunctions of a Team

An explanation of Jung's theories about archetypes and the unconscious

Ignite Your Power, Your Purpose, and Your Why

15 min

4.3

What Would You Do If You Weren't Afraid?

Michal Oshman

Discover a Life Filled with Purpose and Joy Through the Secrets of Jewish Wisdom

17 min

4.3

Developing the Leader Within You

John C. Maxwell

Discover the Biblical Foundations for Leadership

16 min

4.4

The Alignment Problem

Brian Christian

Machine Learning and Human Values

The Secrets to Living Your Longest, Healthiest Life

Neoliberalism and Global Order

Mapping Meaningful Connection and the Language of Human Experience

Fixing Workplaces and Careers One Truth at a Time

Master the Art of Business

19 min

3.9

Words Can Change Your Brain

Andrew Newberg and Mark Robert Waldman

12 Conversation Strategies to Build Trust, Resolve Conflict, and Increase Intimacy

The Psychology of Persuasion

How Great Businesses Achieve Long-Lasting Success

23 min

4.6

The Porn Trap

Wendy Maltz & Larry Maltz

The Essential Guide to Overcoming Problems Caused by Pornography

20 min

4.2

The Power of the Downstate

Sara C. Mednick

The New Science to Ignite Energy, Enhance Sharpness, and Reclaim Balance

Create a Life You Really Love with Less Stress and More Flow

Leading Positive Change in Our Lives, Work, and World

How to Harness Change to Make It Work for You

22 min

4.4

The 10 Laws of Career Reinvention

Pamela Mitchell

Essential Survival Skills for Any Economy

Overcoming the Obstacles Between Vision and Reality

19 min

4.3

Braving the Wilderness

Brené Brown

The Quest for True Belonging and the Courage to Stand Alone

Lose Weight, Supercharge Your Energy, and Sleep Well Every Night

Discover Your Authentic Leadership

20 min

4.4

The Overthinking In Relationships Fix

Rodney Noble

Toxic Thoughts That Can Destroy Your Relationship And How To Fix Them

17 min

4.3

Nineteen Eighty-Four (1984)

George Orwell

A Dystopian Classic on the Dangers of Totalitarianism

22 min

4.8

The Song of Significance

Seth Godin

A New Manifesto for Teams

A Philosophical Tale About the Failures of Government Coercion

20 min

3.7

The Seven Principles for Making Marriage Work

John M. Gottman and Nan Silver

A Practical Guide from the Country’s Foremost Relationship Expert

Understanding the 12 Technological Forces That Will Shape Our Future

Sacred Sex for the Twenty-First Century

22 min

4.1

The Design Thinking Workbook

CJ Meadows

Essential Skills for Creativity and Business Growth

16 min

4.5

❤️ für Blinkist️️️

Ines S.

Ich bin begeistert. Ich liebe Bücher aber durch zwei kleine Kinder komme ich einfach nicht zum Lesen. Und ja, viele Bücher haben viel bla bla und die Quintessenz ist eigentlich ein Bruchteil.

Genau dafür ist Blinkist total genial! Es wird auf das Wesentliche reduziert, die Blinks sind gut verständlich, gut zusammengefasst und auch hörbar! Das ist super. 80 Euro für ein ganzes Jahr klingt viel, aber dafür unbegrenzt Zugriff auf 3000 Bücher. Und dieses Wissen und die Zeitersparnis ist unbezahlbar.

Ekaterina S.

Extrem empfehlenswert. Statt sinnlos im Facebook zu scrollen höre ich jetzt täglich zwischen 3-4 "Bücher". Bei manchen wird schnelle klar, dass der Kauf unnötig ist, da schon das wichtigste zusammen gefasst wurde..bei anderen macht es Lust doch das Buch selbständig zu lesen. Wirklich toll

Nils S.

Einer der besten, bequemsten und sinnvollsten Apps die auf ein Handy gehören. Jeden morgen 15-20 Minuten für die eigene Weiterbildung/Entwicklung oder Wissen.

Julia P.

Viele tolle Bücher, auf deren Kernaussagen reduziert- präzise und ansprechend zusammengefasst. Endlich habe ich das Gefühl, Zeit für Bücher zu finden, für die ich sonst keine Zeit habe.