Pour Your Heart Into It Buchzusammenfassung - das Wichtigste aus Pour Your Heart Into It

Einleitung anhören

00:00

Zusammenfassung von Pour Your Heart Into It

Name: Pour Your Heart Into It
Rating: 4.6 (37 reviews)
Author: Howard Schultz and Dori Jones Yang

Howard Schultz and Dori Jones Yang

How Starbucks Built a Company One Cup at a Time

4.6 (37 Bewertungen)

18 Min.

Themen

Strategie Führung Erfolg

Inhaltsübersicht

Pour Your Heart Into It
in 8 Kernaussagen verstehen

Audio & Text in der Blinkist App

Kernaussage 1 von 8

What’s in it for me? Get business advice from a coffee master.

What makes a great cup of coffee? According to Starbucks CEO Howard Schultz, his coffee deli became so hugely popular because it has always had extremely high standards for their products and work environment.

The story about Starbucks shows that the success of a business depends on the authenticity of its product, and that trust, brand renewal and strong principles are essential to keep a business growing.

In these blinks you’ll learn

how low fat milk threatened Starbucks’ very high standards;
why spending more than you have might actually not be such a bad idea; and
how an experiment in 1988 made coffee-flavoured ice cream possible.

Success in business comes from selling an authentic product.

If you bring up Starbucks in conversation, chances are pretty much everyone will know what you’re talking about. You know Starbucks as a successful business, but have you ever wondered how it came to be?

The secret to Starbucks’ success is, for founder Howard Schultz, no secret at all. Plain and simple, the success of Starbucks lies with the brand’s authenticity, achieved by selling only the highest quality coffee.

Back in 1981, Starbucks was just a small retail store. It sold exclusively dark-roasted Italian style coffee, which may be ubiquitous today, but was still a novelty back then. By roasting the coffee dark, the coffee grows in strength, gains a more powerful aroma and has the distinct taste of authentic Italian coffee.

Starbucks never compromised its beans, and became known for its premium-quality, dark-roasted flavor profile that its founders were so passionate about. Because of those early business decisions, Starbucks had an undeniable feeling of authenticity about it since the start.

The company has held true to its authentic coffee profile, in tough times to the present day. In 1994, coffee prices shot to an all-time high on the world market, from $0.80 to $2.74 in a matter of days, after a frost that destroyed much of Brazil’s coffee plants.

During this coffee crisis, a lot of shareholders promoted the purchase of cheaper beans, to keep the price of a cup of joe stable. But Starbucks was unwilling to compromise quality and continued to sell the highest quality coffee they could, instead reducing other costs to account for the higher price of beans. When the world coffee market recovered, Starbucks had an even stronger customer base because its quality remained consistently high.

In business you have to be stubborn to succeed.

From what we’ve learned in the first blink, Starbucks adheres to uncompromising business practices. So what kind of person does that make its founder? You could probably describe Howard Schultz as stubborn. In fact, that quality is what led Howard to become a part of Starbucks in the first place.

After tasting the great coffee at its store in 1981, Schultz knew he wanted to become head of marketing in the Starbucks retail stores. The original founder, Jerry Baldwin, was interested. But his partners thought Schultz had too many new ideas and was too eager to create change. So Baldwin declined to hire Schultz.

It’s vital to build trust with your employees.

We’ve seen that it pays to be stubborn when dealing with people at the top of the food chain. But with everyone else vital to your business, your focus should be entirely different: build a relationship of trust with your employees.

The Starbucks management team has worked hard to nurture that trust. It’s reflected in the company motto: “Treat people like family and they will be loyal and give their all.” The Starbucks family receives a great benefit package and even part-time employees are offered stock options – Bean Stock – so they are partners, not just employees. Employees are also encouraged to voice their opinions at the quarterly Open Forums, a source of valuable feedback.

Not only does a good business need strong values; it needs to stick to them no matter what.

We’ve all got those friends that seem to be changing their values on a whim, chasing the latest fads and trends. If they’re an acquaintance, we’ll tolerate that kind of behavior, but how would you like it if your business was changing its core principles from week to week? Neither employees nor customers would put up with it for very long, which is why it’s crucial that a business stands by its values.

As we know, the core value of Starbucks is authenticity. So, taking this principle seriously has sometimes meant denying customer requests.

It pays to invest above the curve.

We all know it’s wise to be cautious with our money, be sparing and only spend what we can afford. But in business, it’s a different game where it’s often necessary to take big risks. The truth is, if you want to be successful, you’ve got to take the plunge and invest.

Starbucks’ impressive and rapid growth wouldn’t have been possible if it hadn’t started “investing above the curve,” which means investing in themselves even before they needed it.

Invest in people who are smarter than you and then let them do their job.

Let’s face it: we can’t do everything ourselves. Still, superiors often feel threatened by their brightest employees, rather than tapping into their skills as an asset. Schultz, on the other hand, was smart enough to give the reigns to those with expertise in their specific areas.

For example, when confronted with the challenge of creating a sales computer program for hundreds of stores, Schultz hired a programmer who had worked on the McDonald’s sales program. Having worked in a company that was far bigger than Starbucks, she was well-suited.

Working with others can revitalize your brand, or even revolutionize your product.

If you want to get ahead in business, the old “if it ain’t broke, don’t fix it” mantra won’t cut it. Brand renewal, on the other hand, will boost your success; the key is to change things before they stop working.

Starbucks managed to apply brand renewal to a product as old and traditional as coffee. And, the company applied renewal at a scientific level. Don Valencia, a biomedical scientist, began experimenting with coffee in 1988. His research led him to develop a coffee extract, which he then refined until it was completely indistinguishable from real, freshly-brewed coffee.

It’s important for a company to stick to its principles and ensure its employees are happy.

It’s a classic story for big chains to sell their soul in order to stay ahead in the game, but the same isn’t true for Starbucks. Instead, the company takes the initiative to stay intimate with its employees – no easy feat when there are about 25,000!

By offering Bean Stock (stock options) Starbucks generates a sense of partnership among its employees. It tends to offer higher hourly wages than the industry standard as well other benefits, such as health insurance for employees and their partners. Schultz communicates personally with each store via email and voicemail, and each region holds quarterly meetings for store managers so that management remains in touch with the base.

Du möchtest die gesamte Zusammenfassung von Pour Your Heart Into It sehen?

Kernaussagen in Pour Your Heart Into It

Mehr Wissen in weniger Zeit

Sachbücher auf den Punkt gebracht

Kernaussagen aus Sachbüchern in ca. 15 Minuten pro Titel lesen & anhören mit den „Blinks”

Zeitsparende Empfehlungen

Titel, die dein Leben bereichern, passend zu deinen Interessen und Zielen

Podcasts in Kurzform ^Neu

Kernaussagen wichtiger Podcasts im Kurzformat mit den neuen „Shortcasts”

Worum geht es in Pour Your Heart Into It?

Pour Your Heart Into It takes you on the enthralling journey of how Starbucks came to be a success story. It sheds light on its beginnings, reveals how the quick growth rate was possible and sets out to explain how businesses can learn from its strategies and principles.

Bestes Zitat aus Pour Your Heart Into It

We dont manage the business to maximize anything except the quality of the coffee.

—Howard Schultz and Dori Jones Yang

Wer Pour Your Heart Into It lesen sollte

Anybody interested in coffee company chains
Anybody interested in rapidly-growing companies
Anybody interested in brand development

Über den Autor

Howard Schultz is an American businessman and Starbucks Chairman and CEO. From a modest background and the first person in his family to go to college, he grew the small coffeehouse into a billion dollar company. In 2007 he won the FIRST award for Responsible Capitalism.

Dori Jones Yang is an American author. She studied in Princeton and John Hopkins University.

Kategorien mit Pour Your Heart Into It

Management & Leadership Unternehmertum

Ähnlich wie Pour Your Heart Into It

How to Win at the Sport of Business

Mark Cuban

If I Can Do It, You Can Do It

13 min

4.3

Let My People Go Surfing

Yvon Chouinard

The Education of a Reluctant Businessman

17 min

4.5

Sam Walton: Made in America

Sam Walton with John Huey

Collected life lessons from Oprah's popular column

What We Should Know about the People We Don’t Know

21 min

4.1

Lincoln on Leadership

Donald T. Phillips

Executive Strategies for Tough Times

How Empowering Women Changes the World

How Google, Bono, and the Gates Foundation Rock the World with OKRs

20 min

4.5

Start-up of You

Reid Hoffman and Ben Casnocha

Adapt to the Future, Invest in Yourself, and Transform Your Career

14 min

4.4

You Only Have to Be Right Once

Randall Lane

The Unprecedented Rise of the Instant Tech Billionaires

How I Survived, Had Fun, and Made a Fortune Doing Business My Way

A Hands-On, Project-Based Introduction to Programming

A Guide to Crafting Business Narratives that Captivate, Convince and Inspire

The New Psychology of Success

Timeless Stoic and Buddhist philosophy

How To Make Good Decisions

18 min

3.7

How to Day Trade for a Living

Dave Ramsey's Complete Guide To Money

Dave Ramsey

The All-In-One Resource on Money—Budget, Save, Dump Debt & Invest

What the Rich Teach Their Kids about Money – That the Poor and the Middle Class Do Not!

How Your Brain Tricks You Into Expecting the Worst and What You Can Do about It

The Biohacker's Guide to Getting the Body and Mind You Want

20 min

3.8

The Ride of a Lifetime

Robert Iger

Lessons Learned from 15 Years as CEO of the Walt Disney Company

Sophia Amoruso‘s story of transformation, from high school dropout to CEO of a multimillion-dollar fashion empire

17 min

4.2

The Richest Man in Babylon

George S. Clason

Now Revised and Updated for the 21st Century

New Science Shows How to Break the Cycles of Worry and Fear to Heal Your Mind

28 min

4.7

Switch

Chip Heath & Dan Heath

How to Change Things When Change Is Hard

20 min

4.4

A Brief History of Time

Stephen Hawking

From the Big Bang to Black Holes

Ten Simple Steps to Becoming Financially Whole

27 min

4.3

Zero to One (New Version)

Peter Thiel with Blake Masters

Notes on Startups, or How to Build The Future

Why Some People Have It And Others Don’t

The House That Jack Ma Built

The Five Business Secrets of Facebook’s Improbably Brilliant CEO

12 min

4.3

The Self-Made Billionaire Effect

John Sviokla and Mitch Cohen

How Extreme Producers Create Massive Value

The New Autobiography

Own Your Morning. Elevate Your Life.

22 min

4.5

The 21 Irrefutable Laws of Leadership

John C. Maxwell

Follow Them and People Will Follow You

15 min

4.0

That Little Voice in Your Head

Mo Gawdat

Adjust the Code That Runs Your Brain

20 min

4.5

Marie Kondo's Kurashi at Home

Marie Kondo

How to Organize Your Space and Achieve Your Ideal Life

A Simple Book for Smart People

13 min

3.9

Forgiving What You Can't Forget

Lysa TerKeurst

Discover How to Move On, Make Peace with Painful Memories, and Create a Life That’s Beautiful Again

Developing Mental Agility and Resilience to Thrive in Uncertainty

16 min

4.4

Leaving Microsoft to Change the World

John Wood

An Entrepreneur's Odyssey to Educate the World's Children

18 min

4.0

Do Breathe

Michael Townsend Williams

Calm Your Mind. Find Focus. Get Stuff Done.

Say Less to Get More from Any Pitch or Presentation

Creative Living Beyond Fear

12 min

4.2

The Mythical Man-Month

Frederick P. Brooks

Essays on Software Engineering

16 min

3.9

Excellent Advice for Living

Kevin Kelly

Wisdom I Wish I'd Known Earlier

To Live, to Love, to Learn, to Leave a Legacy

Stories of Startups’ Early Days

A Brief History of Tomorrow

20 min

4.3

❤️ für Blinkist️️️

Ines S.

Ich bin begeistert. Ich liebe Bücher aber durch zwei kleine Kinder komme ich einfach nicht zum Lesen. Und ja, viele Bücher haben viel bla bla und die Quintessenz ist eigentlich ein Bruchteil.

Genau dafür ist Blinkist total genial! Es wird auf das Wesentliche reduziert, die Blinks sind gut verständlich, gut zusammengefasst und auch hörbar! Das ist super. 80 Euro für ein ganzes Jahr klingt viel, aber dafür unbegrenzt Zugriff auf 3000 Bücher. Und dieses Wissen und die Zeitersparnis ist unbezahlbar.

Ekaterina S.

Extrem empfehlenswert. Statt sinnlos im Facebook zu scrollen höre ich jetzt täglich zwischen 3-4 "Bücher". Bei manchen wird schnelle klar, dass der Kauf unnötig ist, da schon das wichtigste zusammen gefasst wurde..bei anderen macht es Lust doch das Buch selbständig zu lesen. Wirklich toll

Nils S.

Einer der besten, bequemsten und sinnvollsten Apps die auf ein Handy gehören. Jeden morgen 15-20 Minuten für die eigene Weiterbildung/Entwicklung oder Wissen.

Julia P.

Viele tolle Bücher, auf deren Kernaussagen reduziert- präzise und ansprechend zusammengefasst. Endlich habe ich das Gefühl, Zeit für Bücher zu finden, für die ich sonst keine Zeit habe.