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Zusammenfassung von How to Be a Power Connector

Name: How to Be a Power Connector
Rating: 4.2 (49 reviews)
Author: Judy Robinett

Judy Robinett

The 5+50+100 Rule for Turning Your Business Network into Profits

4.2 (49 Bewertungen)

18 Min.

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How to Be a Power Connector by Judy Robinett is a guide to building a purposeful network. It provides tips on creating authentic connections, leveraging social media, and cultivating strong relationships to achieve personal and professional success.

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How to Be a Power Connector
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Kernaussage 1 von 8

What’s in it for me? Discover how to become a great networker.

Do you want to be more successful and increase your chances of reaching your goals? Of course you do. So you probably know that you need to network. A good network is like a spider’s web; without it, you’ll never entrap what you’re after.

But the time when being a great networker was enough is over. Today, you should strive to become a power connector – networkers who don’t just build networks with themselves in mind, but always seek to maximize opportunity for everyone in their network.

So how do you go from being just a skilled networker to becoming a true power connector? These blinks will show you.

In these blinks, you’ll learn

why a professional network is like a street gang;
why Buddhists should start networking with Catholics; and
how to be “relentlessly pleasant.”

Strategic relationships are crucial for your personal success.

In our highly-complex world, you simply can’t do business in isolation. You need strategic relationships – relationships that provide mutual value through information, contacts, money and so on, such that everyone involved can better succeed.

Strategic relationships have numerous advantages. Most crucially, people will base judgments about your identity and social status on your network. If people know you know Mark Zuckerberg personally, for example, they will look at you differently, even though you don’t share his accomplishments (like founding Facebook). Your network, therefore, differentiates you from other people.

In addition, you have more power if you belong to a powerful network. Your network is like a street gang. You don’t have to have committed a crime to inspire fear or respect in others. You can reap those benefits simply by belonging to a group with that kind of reputation.

Finally, a strong network can give you access to private information or earlier access than would otherwise be possible. If you ever need a piece of information or need a favor, you can simply ask your network. If they can’t help you, they can ask their people, and hopefully you can get what you need. That’s the power of a strong network.

So, do you have a strong strategic network? A good way to find out is by asking the following questions:

How big is your strategic quotient (SQ), that is, the proportion of strategic relationships you have compared to other network relationships?
How many people do you talk to on a regular basis? And does this communication create added value?
Do you have a “wish list” of people you want to connect with? And do you have a plan to make your wishes come true?

In our following blinks, you will learn the best ways to tackle these questions as well as how to grow and curate your strategic network in ways that will bring you closer to achieving your goals.

Be smart about figuring out who is most important for your network.

When was the last time you helped someone by introducing them to someone else who could solve their problem? Well, power connectors do this all the time.

Power connectors bring people (especially those with resources) and networks together in order to form a group that works for the greater good.

When building your network, look for diversity and depth.

It might sound obvious, but people have a lot in common with their friends – at least, they share the same interests and values. But is this similarity healthy for your business network?

Actually, not at all. Heterogeneity drives innovation and creativity, so it’s worth your time to get out of your comfort zone and make your network wide, deep and robust.

Find the right environment for your network to flourish in.

Think about where you want to go in your professional life. In every area and industry, there are centers of power where you can best find the resources to get you where you want to go.

These places, or ecosystems, are characterized by high activity and influence. An ecosystem is basically a web of business and private relationships based on common interests. Think of the ecosystem as the ideal environment for your work, whatever that work may be, where potential contacts and opportunities are plentiful.

Preparation and targeting are the first two steps of power connecting.

So how can you get the most from your network? The secret lies in being a good power connector.

The power-connecting system consists of four phases: preparation, targeting, reconnecting, and connecting your connections. This blink is about the first two phases.

Following up and connecting your connections are the two final steps of becoming a power connector.

Imagine that you’ve just met with the CEO of your favorite company and are leaving her office. The two of you had an interesting, pleasant conversation, and she even gave you her contact details. You’re feeling good – but what now? How do you solidify this connection as part of your strategic network?

It’s now time to reconnect. But time is of the essence! It’s crucial to reconnect within 24 hours. Why? Because it shows that you care and that you are a master of communication.

Power connectors use social media like LinkedIn and others to their advantage.

How many contacts do you have on LinkedIn or Xing? How many people are you connected with on Facebook or Twitter? In this digital world, it has never been easier to stay in touch with other people. Nevertheless, there are some things to take into account when using social media.

The great thing about social media sites and email is that you have an opportunity to reach out to people whom you’d never otherwise meet in real life, and strengthen your network in the process.

Strategically connecting, speaking up and supporting other women are good for female power connectors.

Women and men are different, and that’s no less true in the world of business. Here are three strategies that women specifically can use to enhance their power-connecting abilities.

First, connect strategically in every direction possible. Unfortunately, support for young female leaders isn’t that common. As a woman, you’ll have to be active in seeking out assistance.

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Worum geht es in How to Be a Power Connector?

How to Be a Power Connector (2014) offers a hands-on introduction to networking in the modern business world. By laying out the theory behind strong networking and providing practical tips for turning theory into practice, this book sets you on your way to achieving your career goals.

Bestes Zitat aus How to Be a Power Connector

People who act as bridges between groups...are more likely to be rewarded financially and otherwise. - Ronald Burt

—Judy Robinett

Wer How to Be a Power Connector lesen sollte

Anyone who wants to build a better network
People who want to climb the career ladder
Those wanting to improve their business relationships

Über den Autor

Judy Robinett began her career as a social worker. Before becoming highly involved in the US venture capital scene, she serves as CEO of several public and private companies. Her networking know-how has led some to humorously call her “the Yoda of strategic relationships.”

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