Disrupt You! Buchzusammenfassung - das Wichtigste aus Disrupt You!

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Zusammenfassung von Disrupt You!

Name: Disrupt You!
Rating: 4.5 (256 reviews)
Author: Jay Samit

Jay Samit

Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation

4.5 (256 Bewertungen)

20 Min.

Themen

Unternehmertum Strategie Kritisches Denken & Problemlösen Innovation Start-Ups Gründergeschichten

Inhaltsübersicht

Disrupt You!
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What’s in it for me? Stop waiting for success to strike.

You may think that the world’s best entrepreneurs are lucky – but you’d be wrong. Rather than waiting around for success to strike, true disruptors take action. Day by day, they carefully observe the world around them to pinpoint proven problems and produce powerful solutions.

They don’t always get it right on the first try – or even the second, third, or fourth. But that doesn’t faze them, because failure is their first step to success. These entrepreneurs aren’t lucky – they’re logical. And with the right insights, following in their footsteps is easier than you might expect.

In these blinks, you’ll learn

how to identify promising business ideas;
why data is key to driving disruption; and
where many entrepreneurs go wrong

The best entrepreneurs find opportunity in failure.

What’s the first thing you do after stepping inside an airport? Whether you’re in Canada or China, Norway or New Zealand, chances are you approach a check-in kiosk. You don’t want to stand in line, so instead you get a machine to issue your boarding pass.

Today, such kiosks are found in almost every country across the world. But these machines weren’t always a success. In fact, they’re actually a symbol of failure.

The inventor of airport kiosks didn’t intend for his machines to be used in the travel industry at all. Instead, he wanted them to sell lottery tickets. That idea was a total flop. But in failure, the inventor saw something many people didn’t: opportunity.

And so, he pivoted – abandoning his original concept and applying kiosk technology to the travel industry.

The key message here is: The best entrepreneurs find opportunity in failure.

That entrepreneur was the author, Jay Samit. That failed lottery machine set him on the path of serial innovation and taught him to reframe rejections as redirections.

There’s a saying that entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity. Take one look at Samit’s career trajectory and this immediately rings true. Unfazed by setbacks, Samit is now a globally renowned expert in entrepreneurship – having collaborated with Fortune 500 companies, foreign governments, and even the Vatican to drive disruption in countless industries.

Some people might look at the author and call him lucky. But his kiosk success was born from logic – not luck. After striking out with the lottery idea, he became introspective. He asked: Is there another potential application for this technology? Where others might have thrown in the towel, he saw failure as part of the process, and came back with an even better idea than before.

The good news? While luck can’t be learned, logic can. These blinks will draw on insights from some of history’s greatest innovators to provide you with a blueprint for entrepreneurial success. You’ll get the most important tools you’ll need to transform fledgling ideas into fully formed innovations.

Ready to set your path to entrepreneurial success? Let’s get started.

When everybody’s looking right, look left.

In the early 1990s, computers were still fairly new. Countless entrepreneurs were competing in a race to monetize technological innovation. Who wound up winning, you might ask? The last person you’d expect.

The first start-up to sell for $100 million during that era wasn’t a software or hardware company. It wasn’t launched by a coding connoisseur. In fact, its founder, Billy Myers, didn’t even know how to use a computer.

If the market doesn’t love your invention, you’ll never make money.

Of course, having a lightbulb moment is just the beginning. Upon closer inspection, many ideas – even “million-dollar” ones – aren’t so fantastic after all. That brings us to another valuable lesson: When something stinks, kick it to the curb.

Once upon a time, there was a website called Tune In Hook Up. Ever heard of it? Didn’t think so.

Successful businesses sell solutions, not products.

What is a cell phone? No, this isn’t a question from Jeopardy – and yes, it does sound absurd. But don’t brush it off just yet.

When you purchase a new cell phone, are you buying a palm-sized piece of metal? Or are you buying a way of connecting with people across the globe? Of course, the answer is obvious. You’re not purchasing a physical object, but rather the possibilities it unlocks. You’re buying the ability to call friends and family at any time. You’re investing in communication, community, and comfort – which are all far more valuable than just some metal and plastic.

Minor risks can lead to major rewards.

In 2010, a young copywriter named Alec Brownstein was dying to move up in the advertising industry. He dreamed of working for some of New York’s top creative directors. He wanted to brainstorm for world-class clients – to brush shoulders with brilliant innovators.

But there was a problem. None of those people knew Brownstein even existed.

Stop promising yourself that you’ll do it tomorrow.

So what have we learned thus far? First of all, the best entrepreneurs aren’t lucky; they’re logical. Second, they make a career of straying from the status quo, always keeping their ears and eyes open for new opportunities. Third, they listen to the market – and aren’t afraid to scrap an old idea that has stopped working. Fourth, they don’t sell products; they sell solutions. Fifth, they make bold moves – recognizing that a series of minor risks can add up to a major reward.

There’s one more thing successful entrepreneurs have in common: they move fast. And you should do the same.

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Worum geht es in Disrupt You!?

Disrupt You! (2015) is an entrepreneur’s guide to driving innovation and impact. It draws on some of the biggest success stories in business and offers actionable tips for solving real-world problems and finding opportunity in failure.

Wer Disrupt You! lesen sollte

Entrepreneurs seeking to drive disruption
Optimists who want to find opportunity in failure
Anyone who looks at successful start-ups and asks, “What’s their secret?”

Über den Autor

Jay Samit is a serial disruptor and one of the world’s leading experts on entrepreneurship. Over the past three decades, he has raised hundreds of millions of dollars for start-ups, advised Fortune 500 firms, and helped transform entire industries. He is also an adjunct professor at the University of Southern California’s Viterbi School of Engineering.

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