Delivering Happiness Buchzusammenfassung - das Wichtigste aus Delivering Happiness

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Zusammenfassung von Delivering Happiness

Name: Delivering Happiness
Rating: 4.3 (104 reviews)
Author: Tony Hsieh

Tony Hsieh

A Path to Profits, Passion, and Purpose

4.3 (104 Bewertungen)

11 Min.

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Delivering Happiness
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It is important to discover the one thing you are passionate about, and conversely, what you don’t want to do.

In life and in business, you will win some and lose some, but what is truly important is finding out the one thing you are passionate about.

Realizing your passion is important, because it makes all the decisions that follow easy. Because you always know what you are aiming for, your ultimate goal.

For instance, if you know you are passionate about running your own business, and you love the satisfaction and fulfillment it gives you, the decision to turn down an offer to sell it for a large amount of money becomes easier to make.

Creating, doing, and making things that you are passionate about is more important than making a lot of money doing things you can’t stand. Before you go any further, you need to decide if you are going to be true to yourself and, “stop chasing the money and start chasing the passion.”

One way to find your passion is by trying many things to see what works. Along the way, you might find that one thing through the process of elimination, by realizing what it is you don’t want to do.

The more things you eliminate from your list, the easier it becomes to find your real passion. And the closer you get to finding your passion, the less likely it is you will end up chasing the wrong dreams.

Take things slow. Growing fast can be counterproductive if the wrong people are hired.

Rapid growth for your company can be exciting, gaining investment dollars and hiring new employees every week. But beware of hypergrowth and take it as a warning sign. Growing too quickly and hiring the wrong people can diminish your company’s culture.

No matter how many positions you think have to be filled, always take the time to carefully consider each new hire. You have to ensure every person on your team shares your vision and wants to be a part of the company culture you’ve created.

The success of your company is closely tied to your culture, so focus on creating one that you believe in.

The culture of a company is one of its most important characteristics. Your culture is your brand, your employees are your brand ambassadors.

So make it a point that each new hire joins the team for more than the skills and experience listed on their CV. Only hire people you would happily go out for drinks with.

Strive to be always learning, and make it a priority for your employees as well.

To build a great company, you have to pursue growth and learning. Continual growth should be a goal for your overall business and for all the people that are part of it.

Create a culture that fosters both personal and professional development. Build an office library, offer classes for developing new skills. Employees should feel like their work is part of a greater purpose, and that learning and growth are not only allowed, but appreciated.

Choose one thing you want your organization to be the best at and focus on that thing.

Having one thing your company aims to be the best at is helpful because it allows you to focus and specialize, and thus become really great at something rather than being merely adequate or good at several things.

Tony and the Zappos team decided that customer satisfaction and creating a WOW experience for their customers was the one thing they wanted to become great at. They wanted to focus on extraordinary customer service, and on delivering happiness to people through great service.

Don’t focus on building buzz around your brand, but rather build engagement and trust by treating people well.

Attempting to create buzz around your brand is counterproductive when you could just be putting your effort into doing what you do best. Instead of stressing over how to get media attention, focus on delivering a great customer experience and service. The rest will follow, and your buzz will self generate.

The goal of your customer service should be to create positive emotional associations with your brand. Every interaction with your customers is an opportunity to further your brand. Great customer service builds your brand and drives word of mouth advertising. Let loyal customers do your marketing for you.

Have a vision of a higher purpose so that your ultimate outcome will be happiness.

Having a vision of a higher purpose means being about something bigger than whatever you are selling. It means having a goal that goes beyond making profits and growing a company.

Even though Zappos is a shoe business by technicality, that’s not the real thing they’re selling. There’s a higher purpose–namely, making people happy. By delivering great customer service. WOWing people by going above and beyond their expectations. Whether this means surprising a customer by upgrading their shipping or offering free return shipping, Zappos always has the longer term goal in mind which is about more than bringing in revenue.

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Worum geht es in Delivering Happiness?

The central theme of the book is the business of literally delivering happiness while living a life of passion and purpose. Delivering Happiness (2013) tells the story of Tony Hsieh and his company Zappos, demonstrating how thinking long-term and following your passions can not only lead to profits but also a happy life for your employees, your customers, and yourself. The book describes an alternative approach to corporate culture that focuses on the simple concept of making people around you happy, and by doing so increasing your own happiness.

Wer Delivering Happiness lesen sollte

Anyone interested in running a successful business
Anyone wishing to change the world
Anyone who wants to know how profits, extraordinary customer service and happiness can all go hand-in-hand

Über den Autor

Tony Hsieh is an American entrepreneur and venture capitalist best known as the CEO of Zappos.com. He sold his previous company, LinkExchange, to Microsoft for $265 million in 1999.

In 2010, Delivering Happiness debuted at #1 on the New York Times Best Seller list and ever since, Hsieh has been considered an expert in customer service and corporate culture. He is also recognized as an influential Twitter user, having gained a huge following over the years.

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