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Zusammenfassung von Conscious Leadership

Name: Conscious Leadership
Rating: 4.4 (129 reviews)
Author: John Mackey, Steve McIntosh and Carter Phipps

John Mackey, Steve McIntosh and Carter Phipps

Elevating Humanity Through Business

4.4 (129 Bewertungen)

23 Min.

Kurz zusammengefasst

'Conscious Leadership' by John Mackey, Steve McIntosh and Carter Phipps explores the concept of conscious leadership and its role in creating ethical, sustainable and profitable businesses. It provides practical guidance for leaders to contribute to a better world.

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Conscious Leadership
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What’s in it for me? Step up your leadership game and see beyond the bottom line.

It’s common for people to think that businesses exist to do one thing: make money. But this isn’t entirely true. When businesses have a higher purpose in mind, they have the potential to not only maximize their profit, but also do good in the world.

For businesses to achieve this, however, they need a conscious leader – one who is willing to step up to a high level of integrity and social responsibility.

In these blinks, you’ll discover the qualities that make up a conscious leader, as well as how you can lead your business toward purpose and profit.

Along the way, you’ll learn

why we need to change the language surrounding business;
how to create a conscious work culture; and
ways to lead your business with integrity.

Conscious leadership begins with personal transformation.

Let’s begin with the story of author John Mackey.

In the late 2000s, Mackey arrived in Florida to meet with the Whole Foods Market board of directors. They were going to discuss his future as CEO of the company – and it wasn’t good news.

According to the board, Mackey’s work over the past few years had been unsatisfactory.

For example, Mackey had tried to create an online initiative for Whole Foods – WholePeople.com – which aimed to sell everything from healthy food and supplements to books and clothing. Unfortunately, it was a bust. The board had had enough.

After he left the meeting, Mackey felt panic-stricken. Was he about to lose everything he’d worked for?

Mackey might have felt like this was the end for him as a leader. But, in fact, it was just the beginning.

The key message here is: Conscious leadership begins with personal transformation.

Mackey wandered into some of the local Whole Foods stores in Florida – as he quite often did when he was traveling. He saw aisles lined with an abundance of healthy, natural food, and a number of happy employees chatting to customers.

This brought him to a realization: making people happy and inspiring them to eat nutritious food was exactly what Whole Foods was all about. It was the reason he had cofounded the company all those years ago.

In that moment, Mackey reconnected to his purpose – his “why” for wanting to lead a business that was driven by something more than just money.

When Mackey met with the board again later that afternoon, he did all he could to prove that he was the person to lead Whole Foods into the new millennium. And he just about pulled it off.

To cut a long story short, Mackey was able to keep his job – but he knew he couldn’t be the same leader he’d been before. If he was going to guide Whole Foods into a bright future, he would need to grow and evolve as a conscious leader. That meant embarking upon an “intentional journey” of personal development.

In the next blinks, we’ll look at the steps you can take to become a conscious leader – including what mindset you need to embody and the qualities you need to cultivate.

But first, let’s take a look at the role of business in society – and at how capitalism can be a force for good.

When it comes to business, profit and purpose aren’t mutually exclusive.

When we think about “business,” many of us imagine big corporate companies monopolizing markets, squashing competitors, and always looking to maximize profits. But not all companies operate like this.

In fact, if you talk to business leaders you’ll often find that they’re in it for the purpose of the business: the meaning it brings to their lives and the value it brings to their customers.

All business leaders need to discover their guiding purpose – but this might take time.

Meet Shawn David Nelson. He’s the founder of Lovesac furniture company, and he wasn’t always guided by purpose.

In fact, in his early twenties, Nelson was just concerned with making the world’s biggest bean bag – the “Lovesac” – and having a good time doing it.

Conscious leaders all have one thing in common – integrity.

If your company had doubled in size, your shareholders were happy, and your profits were going through the roof, what would you do? Would you carry on the same way, or would you try to do even better?

This is the situation Ramón Mendiola, CEO of Florida Ice & Farm Company (FIFCO), found himself in back in 2008.

Honesty and authenticity are traits that every leader should cultivate.

Did you ever tell small white lies when you were a kid?

Maybe you painted a pretty picture on your parents’ lovely cream sofa – and gave your sibling the credit. Or perhaps you ate the last cupcake and blamed the dog. As children, one of the first lessons we learn is to tell the truth. But many of us don’t do this enough – even when we’re adults.

Conscious leadership involves pursuing win-win-win situations.

Have you ever heard phrases like “natural selection,” “survival of the fittest,” and “it’s a dog-eat-dog world” being thrown around in business?

Well, that’s no accident. For years, we’ve been taught that “bloodthirsty conflict” is the fundamental reality of business – and that only the strongest entrepreneurs survive.

For businesses to thrive, they need to invest in long-term opportunities.

In the years leading up to the financial crisis of 2008, Iceland was in the throes of a boom-and-bust cycle.

This is where an economy grows exponentially, creating abundant jobs and bringing high market returns to investors. Then it shrinks, causing people to lose their jobs – and investors their money.

Creating a conscious work culture involves attracting, hiring, and retaining talented employees.

When we think about the most successful business leaders of our time – people like Steve Jobs or Jeff Bezos – we tend to assume they achieved great things single-handedly.

However, behind these talented entrepreneurs are fantastic teams that complement the strengths of their leader and compensate for their weaknesses.

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Worum geht es in Conscious Leadership?

Conscious Leadership (2020) reveals what it takes to lead a purpose-driven business that sees beyond the bottom line. Drawing on his experience as CEO of one of the largest supermarket chains in the United States, John Mackey shows how leaders can shape their businesses to become more innovative, competitive, and socially responsible.

Bestes Zitat aus Conscious Leadership

Sometimes we need to walk through the wilderness to find a sense of direction.

—John Mackey, Steve McIntosh and Carter Phipps

Wer Conscious Leadership lesen sollte

Organizations seeking their purpose
Business coaches who want to help strengthen leaders, teams, and enterprises
HR departments looking to improve their hiring practices

Über den Autor

John Mackey is the cofounder and CEO of Whole Foods Market. He also cofounded the nonprofit organization Conscious Capitalism.

Steve McIntosh is the president and cofounder of the Institute for Cultural Evolution, a nonprofit social policy think tank. He has written many books, including Developmental Politics.

Carter Phipps is a writer and speaker who cofounded the Institute for Cultural Evolution along with McIntosh. He was previously the executive editor of EnlightenNext magazine and is the author of Evolutionaries.

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