Working in the Gig Economy summary

Working in the gig economy sounds enticing. But taking the leap and joining the flexible workforce can be daunting. 

What exactly can you offer? Will you find the right clients? And will they pay enough? These are some of the questions you might grapple with. Fortunately, there are answers to all of them. Let’s start with the first and, arguably, the most important question. What can you offer prospective clients?

What can you learn from people who are big on social media? 

These people – social media influencers – are often experts in lifestyle topics or social issues. By producing great content, influencers gain followers – people who value their opinions. In other words, they build up a loyal audience. This makes them respected by key players in their industries. Such respect leads to lucrative brand endorsements, features in the media, and so much more. 

Have you ever noticed that when a new product pops up, you see it everywhere? 

Let’s say it’s an energy drink. You’ll see it on billboards. It’ll appear on TV. There will be free samples in grocery stores. Magazines will publish discount coupons. The brand might even sponsor a few sports events. Anything to get as many people as possible to try the product and buy it.

Now that you know how much effort it takes to get paying work, you probably can’t imagine saying “no” to potential clients. From time to time, though, you’ll have to turn work down. 

Some projects won’t be compatible with your brand. Others won’t fit into your schedule. And remember: if you agree to every new project, you’ll have little time for things like family and hobbies. 

When you’re self-employed, the relationships you form with clients can make or break your business. 

When a client enjoys working with you, there’s a good chance that they’ll sign you up for more projects in the future. They may even recommend you to their network. But if this relationship doesn’t work out, your professional reputation can take a big hit.

If you’re in a nine-to-five job, you may often struggle to concentrate on work. Gig workers are no different. In fact, focusing can be even harder for them. When you’re a freelancer, you have no colleagues to ask for moral support, no office to structure your work, no boss to keep tabs on you. 

This isn’t ideal: without great efficiency, you’ll struggle to both earn enough money and have free time. And, obviously, missed deadlines and shabby work aren’t great for relationships with clients or your reputation.

Many nine-to-fivers envy people who work in the gig economy. After all, freelancing does offer great perks. You can create a work routine that suits your lifestyle, you have the freedom to choose your projects, and you can work from anywhere in the world. 

But employees of traditional companies do have something that most gig workers don’t – a steady, predictable income. People in the gig economy tend to get paid per project. And, unfortunately, there will be times when work dries up. What’s more, even when work is consistent, some clients can take ages to pay.