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Lean UX: Applying Lean Principles to Improve User Experience

Jeff Gothelf
Lean UX: Applying Lean Principles to Improve User Experience by Jeff Gothelf
Synopsis

Lean UX (2013) is a guide to applying lean principles to interactive design workspaces. These blinks explain the techniques of Lean UX and outline how you can best integrate them into your company’s design process. You’ll learn the importance of close collaboration and customer feedback, as well as how to constantly improve your designs.

Who should read these blinks?
  • Anyone interested in how lean startup tactics apply to a design environment
  • People who want to design successful user experience more efficiently
  • Managers of design-based projects, or any professionals involved in one
Who wrote the book?

Jeff Gothelf is a principal at the innovation consulting company Neo. His diverse career has included work in interactive design, a position as leader of a user experience team and even blogging. He is a highly sought-after public speaker and has led interdisciplinary teams at Publicis Modem, TheLadders and AOL.

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