Good to Great (2001) presents the findings of a five-year study by the author and his research team. The team identified public companies that had achieved enduring success after years of mediocre performance and isolated the factors which differentiated those companies from their lackluster competitors.
These factors have been distilled into key concepts regarding leadership, culture and strategic management.
Jim Collins is an author, lecturer and consultant, who among other things, has taught at the Stanford University Graduate School of Business and is a frequent contributor to Fortune, BusinessWeek and Harvard Business Review. His previous book Built to Last sold over 4 million copies.
The author was inspired to write Good to Great when a business acquaintance pointed out that his previous book examined only how great companies stay great, not how they can become that way in the first place.
The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.Try Blinkist for free
Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.Try Blinkist for free