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Good to Great

Why Some Companies Make the Leap...And Others Don't

By Jim Collins
15-minute read
Audio available
Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins

Good to Great (2001) presents the findings of a five-year study by the author and his research team. The team identified public companies that had achieved enduring success after years of mediocre performance and isolated the factors which differentiated those companies from their lackluster competitors.

These factors have been distilled into key concepts regarding leadership, culture and strategic management.

  • Executives, investors and managers interested in taking their company from mediocrity to greatness
  • Entrepreneurs who want to make their start-up great from the very beginning
  • Anyone interested in what makes for great leadership, great corporate culture and great strategic planning

Jim Collins is an author, lecturer and consultant, who among other things, has taught at the Stanford University Graduate School of Business and is a frequent contributor to FortuneBusinessWeek and Harvard Business Review. His previous book Built to Last sold over 4 million copies.

The author was inspired to write Good to Great when a business acquaintance pointed out that his previous book examined only how great companies stay great, not how they can become that way in the first place. 


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