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UX Strategy

How to Devise Innovative Digital Products That People Want

Von Jaime Levy
12 Minuten
Audio-Version verfügbar
UX Strategy: How to Devise Innovative Digital Products That People Want von Jaime Levy

UX Strategy (2015) is your guide to integrating business strategy and user experience design. These blinks lay out a concrete path to develop a product and business strategy, as well as product experience that will captivate users, capture market share and catapult your start-up to success.

  • Entrepreneurs and product managers
  • UX, interaction and UI designers
  • Anybody interested in closing the gap between business strategy and UX design

Jaime Levy is a UX strategist and consultant with almost 30 years of experience. Additionally, she created the influential e-zine WORD, which was online from 1995 to 2000.

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UX Strategy

How to Devise Innovative Digital Products That People Want

Von Jaime Levy
  • Lesedauer: 12 Minuten
  • Verfügbar in Text & Audio
  • 7 Kernaussagen
Jetzt kostenloses Probeabo starten Jetzt lesen oder anhören
UX Strategy: How to Devise Innovative Digital Products That People Want von Jaime Levy
Worum geht's

UX Strategy (2015) is your guide to integrating business strategy and user experience design. These blinks lay out a concrete path to develop a product and business strategy, as well as product experience that will captivate users, capture market share and catapult your start-up to success.

Kernaussage 1 von 7

Successful start-ups are built at the convergence of good business strategy and UX design.

Imagine a tiny start-up with an awesome aspiration: they want to build a platform to connect reputable drug rehabilitation centers with addicts in need of treatment.

To realize their dream, they make a database of facilities with empty beds, prioritizing those of higher quality, and make a website as well as an app for future users. Despite following this solid plan, however, nobody signs up.

The company has a sneaking suspicion that their failure might have to do with their UX design and begins redesigning the look and feel of their app. But their work avails them nothing; people still aren’t interested.

So what’s going on? Well, the UX design is a part of the problem, but the real issue is that it isn’t in sync with their business strategy.

This is where UX strategy comes in. UX strategy requires that you take a big-picture view and consider whether your user experience fits your overall business plan. The first question here is whether the product you’re offering is actually desirable to your users.

That’s why, rather than assuming that your future users will want what you’re selling, it’s important to gather evidence of a demand way before you even get to your UX.

After all, it might make more sense to revamp your business strategy and reconsider the products and services you’ll be selling to users before considering their experience of your app. In other words, you should begin with your business strategy and then design a UX that fits it.

But how?

By following the straightforward plan laid out in the next blinks, you’ll learn how to break down UX strategy into its four central elements: business strategy, value innovation, validated user research and state of the art design.

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