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Zusammenfassung von The Unfair Advantage

Name: The Unfair Advantage
Rating: 4 (171 reviews)
Author: Ash Ali & Hasan Kubba

Ash Ali & Hasan Kubba

How Startup Success Starts With You

4 (171 Bewertungen)

19 Min.

Kurz zusammengefasst

"The Unfair Advantage" by Ash Ali & Hasan Kubba is a practical guide for entrepreneurs and startups to gain competitive edge, by developing the mindset, skills, and tools needed to succeed in the modern business world.

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Risikokapital Start-Ups Unternehmertum

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The Unfair Advantage
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What’s in it for me? Learn why hard work alone won’t lead your start-up to success.

Ninety percent of all start-ups fail. With a statistic like that, it’s surprising that people continue to step into the game, hoping that they will beat the odds and become the founder of the next billion-dollar start-up. If you’re one of these people, you’re probably betting on coming up with a fantastic idea and then putting in the hours and sweat to make it a reality.

Now, here’s the bad news: having a great concept and a strong work ethic alone won’t guarantee success. There are a variety of other factors at play – from where in the world you find yourself, to how your mind works – all of which mean that the best idea doesn’t always win.

But there’s also good news. You may not know it yet, but you have an unfair advantage – a quality or asset that can push you closer to success. Once you identify your specific advantage and learn how to use it, you’ll be in a prime position to build the start-up of your dreams.

In these blinks, you’ll discover

the key characteristic of successful entrepreneurs;
how looking in the mirror turned one man into a millionaire; and
which famous inventor tricked someone else into doing his work.

Whoever you are, you have unique circumstances that can help you succeed.

Often we look at people who are wealthy, famous, or even attractive, and think, “Wow, they’ve got a lot going for them.” But the truth is, these aren’t the only kinds of advantages that exist. Wherever you find yourself in life, you’ve got something you can leverage.

For some people, the advantages are obvious ideal circumstances like wealth or good looks. A great example of this is Evan Spiegel, the co-founder of Snapchat who became a billionaire at 25. Raised by wealthy lawyers who were friends with successful business people, Spiegel had access to money, funders, and mentors right from the get-go. Spiegel’s Snapchat idea was definitely innovative, but it’s easy to see how his advantages helped the company succeed.

Does this mean you won’t be successful without wealth and connections? Absolutely not. There are many advantages that just aren’t as obvious as a big bank balance or friends in the right places. Think of all the “rags to riches” stories you’ve heard – or consider the story of Ash Ali, co-author of The Unfair Advantage.

Ali grew up in an area of Birmingham, England, where drugs and gangs were the norm. He dropped out of high school, and while his peers were getting degrees, he worked at an office supply store. But Ali had something going for him – he was a natural entrepreneur who had been coming up with ways to make money from as young an age as 13. When a friend approached him about building an online shoe shop when he was 19, Ali was all in.

Nevermind that it was 1998, and e-commerce was practically non-existent; Ali got to work teaching himself about building websites. Eventually, the pair had a fully operating online store with visitors and orders coming in. This kicked off Ali’s career, and since then, he’s founded several start-ups and become an angel investor.

Whether your advantage is wealth like Evan Spiegel’s, a hidden talent like Ash Ali’s, or something else altogether, success is a matter of identifying it and then putting it to use. In the following blinks, you’ll learn about various unfair advantages and how they can work for you.

Money isn’t everything, but it definitely helps.

Have you ever thought that life would be easier if you had more money? Well, you’re not exactly wrong; money is a big advantage when starting a business.

That’s because, for most start-ups, the profits only start coming in later down the line. In the meantime, the business needs to stay afloat, and the founders and any employees have to eat and pay the bills. So having a pile of money on hand definitely makes a difference. A general guideline is to have between 6 and 18 months worth of funds – although having more obviously wouldn’t hurt. For example, when Jan Kuom founded WhatsApp, he had an incredible $400,000 saved from his job as a developer.

There’s more to intelligence than IQ and book smarts.

We all remember the kids back in school who could learn a lot, and learn it fast. Maybe we even wished we could trade our grades for theirs.

As start-up founders, those kids have a leg up because learning whatever skills they need for their business idea comes easily for them. Their grades, however, will start to seem a bit average once you hear about the Collison brothers, co-founders of online payments company Stripe.

Finding the right problem to solve is key, and you could be perfectly placed to do it.

Ever heard of a new product or business and wished you’d thought of it yourself? Chances are, that great idea wasn’t just a random lightbulb moment. Whoever thought of it had to have had some interesting and unique insights first.

An insight is a deep understanding of a problem or situation – and often, it’s what sparks the idea for a product that’s perfectly suited for a market. Sometimes, insights are simply acquired by coming from a specific background or belonging to a particular demographic.

Location and timing are essential.

“I was just at the right place, at the right time.” You’ve probably heard a few people say this when talking about their success. It can be discouraging if you’re working on making it big yourself, but there is some truth to it.

Think of Silicon Valley, known for its countless start-ups like Google, Apple, and Facebook – three of the highest-valued tech companies in the world. Many start-ups aspiring to be the next Apple or Google make Silicon Valley their base; when you consider the perks of the place, it makes sense.

A degree isn’t the only useful thing you can get from learning; it can also lead to expertise and valuable connections.

Growing up, your parents might have told you over and over again that a good college education would set you up for life. They were likely thinking about the qualification you could get and the job that would hopefully follow. But learning also has other advantages.

If you go to an elite university like Stanford or Harvard, the people you meet there can play a significant role in your success. Think about it – the sky-high tuition fees at these schools mean that many of the students are very wealthy, and your future investors could be among them. Not only that, you might meet your co-founder on campus, as in the case of Bill Hewlett and David Packard, who met at Stanford and later started the IT company Hewlett-Packard.

Who you are and who you know speaks volumes.

Picture this: you’re standing in line, waiting to get into a nightclub. A local celebrity breezes past the line, nods at the bouncer, and is allowed to walk right in, no questions asked. This is the power of status. It helps you get in – and not just to nightclubs.

In the professional world, status sometimes trumps ability when it comes to deciding who should be given an opportunity. Consider a 2016 study by the Social Mobility Commission in England. It found that graduates interviewing for investment banking jobs in London didn’t get hired if they wore brown shoes.

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Worum geht es in The Unfair Advantage?

The Unfair Advantage (2020) demonstrates how we all have something that can catapult us to success. Drawing on their extensive experience in the start-up world, co-authors Ash Ali and Hasan Kubba break down various personal advantages and how they can be leveraged for the benefit of your business. Wherever you are on your start-up journey, The Unfair Advantage will help you identify what gives you the upper hand and how you can immediately start making it work for you.

Bestes Zitat aus The Unfair Advantage

Understanding the problem youre solving inside and out is the powerful insight.

—Ash Ali & Hasan Kubba

Wer The Unfair Advantage lesen sollte

Aspiring founders who want to build their start-ups on solid groundwork
Early-stage entrepreneurs grappling with challenges, from finding that big idea to funding their start-up
Anyone looking to glean the secrets to a successful start-up

Über den Autor

Ash Ali is a growth hacker, entrepreneur, and angel investor with over 20 years of experience in the tech industry. Hasan Kubba is an entrepreneur whose specialities are growth, marketing, tech, and fundraising. Both Ali and Kubba have lent their expertise to hundreds of start-ups and founders the world over, and they’ve spoken at events for TEDx, Startup Grind, Salesforce, and Ernst & Young. The Unfair Advantage is their first book.

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