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Zusammenfassung von The Coach's Survival Guide

Name: The Coach's Survival Guide
Rating: 4.3 (87 reviews)
Author: Kim Morgan

Kim Morgan

An essential companion to anyone setting out as a professional coach

4.3 (87 Bewertungen)

21 Min.

Kurz zusammengefasst

The Coach's Survival Guide by Kim Morgan is a comprehensive guide for coaches of any level, providing tips and strategies for effective coaching, building relationships with athletes, and dealing with common coaching challenges.

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What’s in it for me? Take your coaching to the next level.

Coaching is an exciting career that provides plenty of fulfillment. Helping clients overcome career hurdles, restore balance to their family lives or regain control of their emotions can feel more rewarding than any paycheck. But like any job, coaching also comes with a unique set of challenges for its practitioners. Establishing the right relationship with your clients can be difficult – whether you’re just starting out as a professional coach or already have years of experience. Perhaps you’ve experienced the awkward situation of a client calling you at all hours, or you’ve wondered how to proceed when someone cries in your office. Alternatively, maybe you’ve found that interacting with your clients is smooth sailing but that winning them in the first place is an uphill climb.

If any of these difficulties sound familiar, don’t worry: Kim Morgan is here to help. Drawing on real-life case studies and decades of experience as a professional coach, she’ll show you the way out of the stickiest coaching situations. From managing your clients’ expectations to handling conflicts of interests, these blinks provide practical tips and tricks that will help you build your career as a respected coach in any area.

Along the way, you’ll learn

why you and your client need a contract;
when to disclose personal information; and
how you can regain a work-life balance.

Successful coaches have a high level of credibility.

Leaving your old career and becoming a coach is an exciting transition. Take Simon, who previously worked in local government as a senior manager. Attracted by the high hourly rates he’d heard executive coaches command, he set his sights on coaching senior managers in corporate companies. But after completing his accreditation course, Simon hit a roadblock. Although he’d wanted to leave his old world behind, he found that the only coaching offers he received came from local government agencies. Why couldn’t he accelerate into the corporate fast lane as he’d planned?

The problem was that he lacked credibility.

Credibility can be an issue if you want to coach in an industry or sector you have not previously worked in yourself. After all, clients usually want coaches with professional knowledge of their particular area. However, with time and commitment, there are ways to boost your credibility in the line of work you’re interested in – even without prior experience.

How can you go about this?

Well, as part of your training to become a coach, you’ll probably be asked to conduct pro bono coaching sessions with clients. Unpaid work like this is a great way to start positioning yourself as a coach in your target area, and an opportunity to gain experience with the type of clients you aim to work with. Simon, for example, could offer voluntary coaching work to corporate managers in return for testimonials for his marketing materials. Alternatively, he could ask these non-paying clients for referrals to other potential customers in the corporate world.

You can also build your credibility by positioning yourself as an expert by way of personal rather than professional knowledge. Although Doreen planned to work as a Higher Education coach, she quickly realized that her experiences of later-life divorce, and subsequent online dating and remarriage, had inadvertently made her an expert on love too. Within her network of friends, her name was associated with relationships. People were already turning to her for advice. These days, Doreen is a practicing relationship coach and a great example of how personal experience can give a coach just as much credibility as professional know-how.

So, if you’re looking to build a credible coaching niche, take a look at your own biography for inspiration. What personal challenges stand out as things you can talk about with authority, or have helped you grow as a person? You just might be a credible coach in waiting.

It’s important to know where the emotional boundaries are in your client-coach relationships.

Sometimes it’s hard to know where the boundaries lie. Rachel is a warm and supportive coach, but there have been times when she’s overstepped the mark. In one session, for example, a client opened up about her miscarriage. As Rachel had also suffered a miscarriage, she promptly told the client this. Unfortunately, she could tell from the look on the other woman’s face that this information was unwelcome. This scenario begs the question: How much should coaches disclose about themselves during sessions?

When it comes to self-disclosure, a good rule of thumb is to only share information for the benefit of your client, rather than for yourself. Humanist therapists, for example, believe that some self-disclosure is helpful. Why? Because by revealing that she too can be vulnerable and have unresolved problems, the therapist helps her clients realize that nobody’s perfect and that their shortcomings are nothing to be ashamed of. As a coach, you might say to a client that berates himself for getting anxious before public speaking that he shouldn’t be too hard on himself, and that you also get nervous when speaking publicly.

Many new coaches suffer from imposter syndrome.

The author believes Lauren is a competent coach who always helps clients tackle their challenges. Unfortunately, Lauren doesn’t agree with this assessment. In fact, although she’s been qualified for three years, she has only had a handful of paying clients. Why? It’s because whenever someone tries to engage her services, Lauren redirects them to another coach in her network – to someone she believes would be more qualified to meet their needs. If you haven’t guessed by now, Lauren suffers from imposter syndrome.

This involves feeling like an unworthy imposter in one’s profession, and it might make Lauren feel better to know she’s far from the only one suffering from this debilitating condition.

Build your business by focusing on real-world connections.

Luke was a freshly qualified coach excited to launch his new coaching business. Using his hard-earned savings, he splashed out on a slick website and took months designing his new branding. Upon completion, Luke got active on social media and spent the next year blogging about coaching and connecting with people on Twitter. Unfortunately, whilst Luke was making friends in the online world, his real-world business was suffering; during his first year, he won just two paying clients.

Where did Luke go wrong?

Great coaching relationships are built on written contracts.

Hailey encountered some tricky situations during her first two years of coaching. First, there was the client who wouldn’t stop calling her for advice between sessions. Then there was the client who kept missing his appointments but seemed surprised that he’d still have to pay if he didn’t show up. Why, Hailey wondered, did things keep going wrong? The answer was simple: she hadn’t set up a contract with her clients.

Before you begin coaching a client, it’s crucial to discuss and sign a contract with her.

Conflicts of interest can arise when coaching within organizations.

As a coach, it can be hard to know where your loyalties should lie. Jason was being paid by a corporate company to coach a member of staff. Unfortunately, as their coaching sessions went on it became clear to Jason that the company was trying to get rid of this employee. Not only did the person report that he had been demoted, but most of his work had been taken away from him and his desk had been moved away from other employees. More worrying still, the employee seemed oblivious to his worsening situation.

What should Jason do?

Sustainable coaching careers require a healthy work-life balance.

Coaching can take over your life. Sam is a successful coach who specializes in helping unemployed women find new careers. Moreover, she’s so beloved by her clients that years after their coaching sessions have ended, they still email and phone to let her know how they’re getting on. Sadly, there’s a downside to Sam’s success story; these days, she’s spending so long keeping in touch with old clients that her life outside of work is disintegrating.

Sam is failing to look after herself. And she’s not the only one. Like many people who work in the ‘caring’ professions, coaches are often so focused on the needs of their clients that they neglect to look after their own wellbeing. The author, for example, has worked with coaches who spend entire coaching sessions in discomfort, simply because they need to go to the bathroom. Instead of excusing themselves, they remain in their chairs, unwilling to prioritize their own needs for even a brief moment.

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Worum geht es in The Coach's Survival Guide?

The Coach’s Survival Guide (2019) explores how you can become an even better coach. Whether you’re a life coach, an executive coach or working in a niche area, you’ll find these blinks packed with both insight and solutions for the challenges you face.

Bestes Zitat aus The Coach's Survival Guide

If you dont drive your business, you will be driven out of business.

—Kim Morgan

Wer The Coach's Survival Guide lesen sollte

Newly qualified coaches needing support
Anyone considering a career move into coaching
Human Resources professionals looking for fresh insights

Über den Autor

Kim Morgan is one of the most respected business coaches in the UK. As well as being an ICF Master Certified Coach, Morgan is also Managing Director of Barefoot Coaching Ltd, a major supplier of coaching in the UK. She also contributes regularly to Psychologies magazine, where she writes about issues including women in business and parenting skills.

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