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Zusammenfassung von Strategy Rules

Name: Strategy Rules
Rating: 4.1 (114 reviews)
Author: David B. Yoffie and Michael A. Cusumano

David B. Yoffie and Michael A. Cusumano

Five Timeless Lessons From Bill Gates, Andy Grove and Steve Jobs

4.1 (114 Bewertungen)

19 Min.

Kurz zusammengefasst

Strategy Rules by David B. Yoffie and Michael A. Cusumano is a book that explores the strategies used by successful tech companies, revealing the fundamental rules that underpin their success. It provides practical insights into strategy development and execution, and how to apply these lessons in your business.

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What’s in it for me? Discover the strategies that made Steve Jobs, Andy Grove and Bill Gates the most successful CEOs of our time.

Are you reading this on a PC? Or a Mac? Or maybe an iPhone? If it’s one of the three, you’re benefitting from the skills and strategies of three of the most influential and successful businessmen of modern times, Apple’s Steve Jobs, Microsoft’s Bill Gates and Intel’s Andy Grove.

It wouldn’t be overstating the case to suggest that these three men changed the world by providing affordable powerful computers and digital gadgets that everyone could use. These gadgets lay behind the digital revolution and modern society.

So how did they do it? And can you learn from them? These blinks show you the strategies and skills that allowed them to create some of the biggest companies in the world.

In these blinks you’ll learn

why Steve Jobs would have made a great judo master;
why Microsoft marketed a service it didn’t have; and
why Intel’s first conference calling system was simply too far ahead of its time.

Strategize by creating a vision, setting priorities and anticipating customer needs.

Wouldn’t it be great to know how top companies like Apple, Microsoft and Intel came to dominate their industries?

The answer is simple.

They all share a common key to success, vision. In short, they’re the best because they started with a clear picture of where they wanted to go.

But knowing where you want to go isn’t helpful if you can’t get there, as these companies knew. So after setting their visions, they developed the strategies to make them realities.

How?

Start realizing your vision by setting your priorities.

Take Gordon Moore, co-founder of Intel. In 1964, Moore predicted that computing power would double every 18–24 months. Andy Grove, Intel’s CEO, used this information to foresee an industry shift from a horizontal structure where companies built and sold complete systems to a vertical structure where they focused on smaller product groups to boost efficiency.

So Grove shifted the company’s priority from producing complete computers, including all hardware and software, to microprocessors – specific components – thereby leading to Intel’s dominance in the field.

But Moore’s discovery went beyond Intel. Bill Gates used his own interpretation of it to define Microsoft’s priorities.

Here’s how.

Gates realized that if computing power increased exponentially, it would eventually become virtually free. So, instead of selling hardware like processors that were sure to drop in value, Gates focused on software to fully take advantage of this computing power.

Priorities are essential to realizing your vision, but anticipating the needs of your customers is also crucial because it will help keep you on track.

For instance, in 1979, Steve Jobs visited Xerox’s research center and saw the first graphical user interface (GUI). Until this point, operating systems only responded to typed command lines, making them difficult to use. Jobs knew that in order to appeal to customers, personal computers needed to be more user-friendly, and seeing the future of computers in GUI technology, he used it to create an accessible user interface that made computers mainstream.

It’s clear that having a vision, setting priorities to realize it and anticipating your customers’ needs are all essential to guiding your company. But what are your goals as you move forward?

Ensure your product’s success by honestly evaluating market conditions and deterring competitors.

Say you have a vision for your company, you’ve set priorities to realize it and know what your customers need. Sounds like the makings of a great business. But before setting up shop it’s essential to determine if the market is right and whether you’ll be able to beat out competitors.

Look at the limits of the market and surrounding technology in order to evaluate your product.

Staying competitive requires taking risks, just don’t bet the whole company.

As a CEO you’ll need to take big risks to stay on top. But all great CEOs know that while big changes are necessary to remain competitive, it’s essential not to bet your shirt on them.

Take Apple’s famous shift from IBM’s PowerPC hardware to Intel’s microchips.

Instead of developing a great product, develop a strong platform – the key to exponential growth.

A stellar product can feel like the ticket to success, but what if there’s no demand for it? The best CEOs in the business know that success means building platforms that hook people on your product, making it an industry standard.

When Steve Jobs first started out he didn’t understand why platforms were key. He was obsessed with controlling user experience and refused to license Apple’s operating system to other manufacturers. Taking the opposite route of Gates, who sold both DOS and Windows to everyone he could, Jobs focused on his own niche with limited success. Remember, in the 1990s Mac’s market share was in the low single digits!

Strategize with cunning and strength but know when each tactic is appropriate.

In the world of business, competition can take many forms. Some CEOs use their cunning to sneak around like judo players while others are bold and bullying like sumo wrestlers.

But both methods are essential and the best CEOs know when to use each one.

Imbue your company with your unique skills but consult experts for the rest.

By now we know the strategies and techniques that helped Jobs, Grove and Gates build powerful companies that dominated their markets. But what about the individual personalities and leadership styles that made these men and their companies the best?

For starters, they knew how to inject their gifts into the DNA of their companies.

How the new generation of tech all-stars adopted the strategies of the past.

The tech geniuses of our time, Larry Page of Google, Pony Ma of Tencent, Jeff Bezos of Amazon and Mark Zuckerberg of Facebook built companies that transformed the way we live, communicate and consume. But they’re standing on the shoulders of giants like Gates, Grove and Jobs.

For instance, Zuckerberg opened up Facebook to third parties in a classic example of using the synergy of platforms to create exponential growth.

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Worum geht es in Strategy Rules?

Strategy Rules (2015) explores the business strategies and leadership styles of three hyper-successful tech CEOs: Bill Gates of Microsoft, Andy Grove of Intel and Steve Jobs of Apple. These blinks break down the strategic expertise necessary to build a competitive business and ensure long-term success.

Wer Strategy Rules lesen sollte

Businesspeople who want to learn from the success of Microsoft, Intel and Apple
CEOs looking for a strategic boost
New entrepreneurs looking to develop a vision for their ideas

Über den Autor

David B. Yoffie, in addition to being the longest serving member of the Intel board, teaches business administration at Harvard Business School. He is a prolific writer and the author or editor of nine books, including the bestselling Competing on Internet Time (co-written with Cusumano).

Michael A. Cusumano has been writing about the software industry since 1985. He is professor of management at MIT and the author or editor of 12 books, including the classic Microsoft Secrets.

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