Smartcuts Buchzusammenfassung - das Wichtigste aus Smartcuts

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Zusammenfassung von Smartcuts

Name: Smartcuts
Rating: 4.1 (39 reviews)
Author: Shane Snow

Shane Snow

How Hackers, Innovators, and Icons Accelerate Success

4.1 (39 Bewertungen)

18 Min.

Themen

Effektivität Unternehmertum Innovation

Inhaltsübersicht

Smartcuts
in 9 Kernaussagen verstehen

Audio & Text in der Blinkist App

Kernaussage 1 von 9

What’s in it for me? Take a smartcut to success.

Steve Jobs and Mark Zuckerberg have become synonymous with entrepreneurial success, and the stories of how their innovations changed the world are the stuff of legend. But they’re not alone. All around us individuals and companies are propelling themselves to incredible successes. So what’s their secret?

One thing they all have in common is that they didn't climb the ordinary ladders to success; they invented their own. But that’s not the only thing they share, as these blinks will show.

In these blinks, you’ll learn

why you need a mentor;
how to ace your next basketball shooting contest; and
why Steve Jobs always wore black turtlenecks.

Don't climb the career ladder from the bottom up – hack into it instead.

A lot of people assume that climbing the career ladder step by step is the best route to success. That's rarely the case, however, because success isn't just about working hard – it's about working smart.

That's where lateral thinking comes in. Lateral thinking is about making unseen connections between ideas and searching for smart solutions outside the box. It allows you to uncover possibilities you might not otherwise notice.

Lateral thinking helps you find smartcuts, the most efficient and sustainable means to success. Don't be turned off by the term's similarity to “shortcut," which has a negative connotation and implies that quality might be skimped. Smartcuts get you to where you want to be in the smartest way possible. Remember: there's nothing wrong with taking the quickest path to success. In fact, that's the best way to use your time and resources.

A lot of successful people have made good use of smartcuts, even several US presidents.

About one-third of US presidents didn't follow the traditional route of serving in Congress for a considerable period before running for the presidency, instead spending only about seven years in an elected office. They gained relevant experience in other fields, then managed to “hack” into the presidential ladder at just the right time.

Consider that Woodrow Wilson was the head of a university and Dwight Eisenhower, who went on to defeat Hitler, had never held an elected office before he became president. These men didn't climb their way straight up the political hierarchy – they moved across it diagonally. This is what you too need to aim for as an entrepreneur.

Expert mentors help you realize your full potential.

Have you ever heard of a famous athlete who trained without the guidance of a coach? No, and you probably never will. Coaches, or mentors, are critical to achieving success.

You gain an edge over others in your field when you work with a world-class expert. Business research has shown that entrepreneurs who work with mentors raise an average of 70 percent more capital than those who don't.

Don't take failure or negative feedback personally – use it to improve your company instead.

Nobody likes to fail, but it's not possible to succeed 100 percent of the time. Failure is inevitable. So when you fail, don't just accept it and move on. Learn from your failure too – it's an important form of feedback.

Not all feedback is equally useful though. Avraham Kluger and Angelo DeNisi did a 1996 study on feedback in which they found that some kinds of feedback actually made people's performance worse. Feedback that focuses on the individual, such as “Throw it harder!” or “Bend your knees!” just makes people self-conscious and hinders them.

Make use of existing platforms relevant to your particular field.

You still need help from other people even when you make use of smartcuts. Most of the time that means utilizing good platforms, meaning building on things other people have already created.

Look for platforms that already exist so you can focus on your own developments instead. It's important to know how to access the platforms in your particular field. Seek out the infrastructure, technology, strategies and environments that will help you realize your goals.

Know your field and don't be afraid to change strategies when new patterns emerge.

Every industry has its own particular codes and patterns. If you want to excel in your field, you need to understand those patterns.

That's why it's critical to gain an in-depth understanding of your industry or sector. It's the only way to stay alert enough to spot potential changes.

Use superconnectors to help spread the word about your product or service.

Even if you have a great product or service, it's not always easy to spread the news about it. That's where superconnectors come in. Superconnectors are influential people or social platforms that can quickly spread the word about your venture.

Superconnect with people by figuring out what they truly value and want. Your networking endeavors will be much more successful when you give people what they're looking for. Aim for a relationship that benefits both sides.

Use the momentum of your early successes as a springboard for further success.

If you achieve some success – even just a bit of it – it means you have a good understanding of the way your field works, and you're on the right track. The next step is to pinpoint what it is that made you successful and expand on it.

Keep your momentum going. Michelle Phan did this in 2009 when she became a prominent online cosmetics expert.

Constantly reassess your approach and strive to make things as simple as possible.

Have you ever been forced to do something the traditional way, even though you knew it wasn't the most efficient method? This can be frustrating. Just because a certain approach is widespread or “classic,” doesn't mean it's the most effective.

Maintaining your success is about constantly reevaluating yourself and looking for areas to improve upon. Remember: simplicity is always the best.

Applying 10x Thinking can be a shortcut to success.

You should have an idea of why self-evaluation is so important by now. So it's time for the next step: going big.

Somewhat paradoxically, an ambitious goal like making something ten times better might be easier than improving it by only 10 percent. This is due to the magic of 10x Thinking, developed by Astro Teller at the Google[x] lab in California.

Du möchtest die gesamte Zusammenfassung von Smartcuts sehen?

Kernaussagen in Smartcuts

Mehr Wissen in weniger Zeit

Sachbücher auf den Punkt gebracht

Kernaussagen aus Sachbüchern in ca. 15 Minuten pro Titel lesen & anhören mit den „Blinks”

Zeitsparende Empfehlungen

Titel, die dein Leben bereichern, passend zu deinen Interessen und Zielen

Podcasts in Kurzform ^Neu

Kernaussagen wichtiger Podcasts im Kurzformat mit den neuen „Shortcasts”

Worum geht es in Smartcuts?

Smartcuts (2014) is about the secrets used by innovative companies and bright minds to achieve big successes in the shortest possible time. It outlines the reasons why unconventional methods are much more powerful than traditional ones in today's business world, and what you can do to take advantage of them.

Bestes Zitat aus Smartcuts

Traditional paths are not just slow; theyre no longer viable if we want to compete and innovate.

—Shane Snow

Wer Smartcuts lesen sollte

Entrepreneurs
Anyone interested in productivity or innovation

Über den Autor

Shane Snow is an award-winning journalist whose work has been featured in Wired, Fast Company and the New Yorker. He co-founded the company Contently and serves on the Contently Foundation Board for Investigative Journalism.

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