How I Built This Buchzusammenfassung - das Wichtigste aus How I Built This

Einleitung anhören

00:00

Zusammenfassung von How I Built This

Name: How I Built This
Rating: 4.3 (162 reviews)
Author: Guy Raz

Guy Raz

The Unexpected Paths to Success from the World’s Most Inspiring Entrepreneurs

4.3 (162 Bewertungen)

16 Min.

Themen

Unternehmertum Gründergeschichten Führung Strategie Selbsthilfe Erfolg

Inhaltsübersicht

How I Built This
in 6 Kernaussagen verstehen

Audio & Text in der Blinkist App

Kernaussage 1 von 6

What’s in it for me? A roadmap to success, drawn by the world’s most inspiring entrepreneurs.

Everyone loves the story of a hero. Classical mythology, superhero tales, and even scripture are filled with stories of the hero who does things a little differently, faces a near-death experience, doubles down on her beliefs, and finally achieves fame and wealth.

These are also the key elements of every great business story. Business isn’t just about making money by hook or by crook, and it’s not just about late-night anxiety, doing accounts around the kitchen table. It’s also about bravery and adventure. It’s about risking everything for an idea so crazy it just might work.

In these Blinks, you’ll learn what the entrepreneurship journey is really about. You’ll travel with start-up founders from the spark of their initial idea through poverty, discrimination, and despair. Ultimately, you’ll celebrate with them as they reach a version of success that means more than just getting rich.

In these blinks, you’ll learn

why a cofounder partnership is a lot like a marriage;
how the founder of 5-hour Energy sneakily found a way to compete with Big Soda; and
why a total product recall was the best business decision Johnson & Johnson ever made.

Some opportunities are simply too great to pass up. But look before you leap.

In the world of entrepreneurship, you often hear that success isn’t about the idea – it’s about the execution. That’s true. But it’s not the whole truth.

Without a good idea, you can have all the funding and work ethic in the world – but you won’t get anywhere. But where do good ideas come from? Can you look for one, or do you have to wait for the proverbial light bulb over your head to come on? The answer, according to restaurateur and chef José Andrés, is both: Ideas happen, he says, “when you are actively moving and searching.”

So what’s the trick to knowing whether an idea is good enough? If you think it’s worth upending your whole life to pursue, it’s probably a good one.

The key message here is: Some opportunities are simply too great to pass up. But look before you leap.

In 1984, life was going great for Jim Koch. He was a big-shot management consultant, on track to becoming the kind of rich that means your kids will never have to worry about money. But he was unhappy in his work, and he had a nagging feeling that there was a gap in the market for European-style craft beer – which happened to be his family’s longtime business.

Jim’s family was horrified at the thought of him leaving his job. But for Jim, the choice was clear. Leaving may have been scary – but the prospect of bitterness in his old age if he missed his chance was dangerous.

Luckily for Jim, regret isn’t an issue for him today. He founded the Boston Beer Company, which in 2019 pulled in $1.3 billion in revenue.

Those numbers are enough to make anyone want to take the leap of faith and follow a passion. Go ahead! But don’t jump without a parachute.

For Daymond John, founder of hip-hop apparel company FUBU, the parachute was a job waiting tables at a Red Lobster in Queens, New York. Despite the brand’s popularity, Daymond knew he was never far from insolvency. The job, however unglamorous, kept the wolves from the door – and ultimately made it possible for FUBU to move to the next level.

In 1995, six years after its founding, FUBU got a multimillion-dollar round of financing, after Daymond’s mother took out a classified ad in the New York Times. That ad cost $2000, the equivalent of a month’s pay at Red Lobster. But with the investment safely in the bank, Daymond could finally devote himself full-time to his dream.

Build your support network carefully, and don’t be afraid to lean on others.

Daymond John’s mother booking the ad in the New York Times that ultimately led to FUBU’s financing round is just one example of how critical your support network can be to your start-up’s success.

Humans just don’t do as well on their own. We’re social animals. We live in groups and we work in teams. Ideas go farther when we work on them collectively, involving everyone who loves us, from our family to our friends – and especially our cofounders.

As an entrepreneur, it’s your job to position your brand creatively.

So you scored a check for $1,500 from your Aunt Karen, and a bit more from your cofounder’s sister, an investment banker. Great work.

But that’s not enough. Not nearly. No offense, but you probably also don’t have all the smarts, experience, support, and mentors you need. There’s no need to throw in the towel, though. It just means you’ll have to get crafty.

Stay focused on the big picture as things get complicated.

Maybe you think entrepreneurship sounds OK so far. You start a company with your best friend, get some money from Aunt Karen, eat a bunch of ramen, and the next thing you know you’re Elon Musk.

That’s simply not how it works. Entrepreneurship is far harder than it is easy. It’s unnatural for most people. But there’s one point at which it’s harder than all the others: when investors aren’t calling you back and no one is buying your product. When the uncertainty just gets to be too much. This is what Y Combinator cofounder Paul Graham calls the trough of sorrow. Most entrepreneurs don’t make it through.

Resilience in the face of crisis means shelving your pride.

No one is immune to catastrophe, especially people in charge of companies that are doing well. Increasing success and sales numbers mean taking on more risk. No matter how careful you are, something unpleasant is bound to happen. And regardless of whether it’s a mistake you made or an act of God, as the company founder, you’re going to have to deal with the fallout.

In 1981, Tylenol accounted for nearly 20 percent of the profits of its parent company Johnson & Johnson. Both brands were thriving. But then, in 1982, someone in Chicago tampered with Tylenol bottles, ultimately poisoning seven people with cyanide.

Mission-first businesses find success more easily.

The scariest part of entrepreneurship isn’t what you think it might be. It’s not failure. Actually, it’s success.

This might sound counterintuitive. But think about it: If you’re constantly striving for something, at least you have that vision to work toward. Every day feels like a battle for survival, so you’re not thinking so much about the long game.

Du möchtest die gesamte Zusammenfassung von How I Built This sehen?

Kernaussagen in How I Built This

Mehr Wissen in weniger Zeit

Sachbücher auf den Punkt gebracht

Kernaussagen aus Sachbüchern in ca. 15 Minuten pro Titel lesen & anhören mit den „Blinks”

Zeitsparende Empfehlungen

Titel, die dein Leben bereichern, passend zu deinen Interessen und Zielen

Podcasts in Kurzform ^Neu

Kernaussagen wichtiger Podcasts im Kurzformat mit den neuen „Shortcasts”

Worum geht es in How I Built This?

How I Built This (2020) is a journey along the circuitous road to entrepreneurial success. Based on the top business podcast on iTunes, with 200 million downloads to date, How I Built This chronicles the ascension of dozens of the world’s most inspiring entrepreneurs, examining their darkest moments as well as their greatest triumphs.

Wer How I Built This lesen sollte

Start-up employees with big ideas of their own
People who want to leave their jobs but are too scared
Anyone interested in entrepreneurship

Über den Autor

Journalist Guy Raz is the host of How I Built This, a National Public Radio program on which he interviews successful entrepreneurs about their paths to success. He is also the creator or cocreator of four other programs; collectively, his shows are heard by 19 million people per month.

Kategorien mit How I Built This

Unternehmertum

Ähnlich wie How I Built This

The Common Path to Uncommon Success

John Lee Dumas

A Roadmap to Financial Freedom and Fulfillment

Make the Vital Change That Will Level Up Your Business

What We Should Know about the People We Don’t Know

How to Calibrate Your Decisions Wisely

19 min

4.1

The Psychology of Money

Morgan Housel

Timeless Lessons on Wealth, Greed, and Happiness

22 min

4.4

Mindful Self-Discipline

Giovanni Dienstmann

Living with Purpose and Achieving Your Goals in a World of Distractions

How I Tamed the Voice in My Head, Reduced Stress without Losing My Edge and Found Self-Help That Actually Works

Escape 9–5, Live Anywhere, and Join the New Rich

28 min

4.2

Emotional Intelligence

Fire Your Boss, Do What You Love and Work Better to Live More

20 min

4.5

Powershift

Daymond John with Daniel Paisner

Transform Any Situation, Close Any Deal, and Achieve Any Outcome

The Wild Quest to Uncover How the World’s Most Successful People Launched Their Careers

27 min

4.5

12 Months to $1 Million

Ryan Daniel Moran

How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur

18 min

4.0

Rare Breed

Sunny Bonnell and Ashleigh Hansberger

A Guide to Success for the Defiant, Dangerous, and Different

14 min

4.2

How to Work with (Almost) Anyone

Michael Bungay Stanier

Five Questions for Building the Best Possible Relationships

The Psychology of Money and How To Use It Better

Innovate and Disrupt to Become Truly Indispensable

16 min

4.5

You Can Fix Your Brain

Dr. Tom O'Bryan

Just 1 Hour a Week to the Best Memory, Productivity, and Sleep You've Ever Had

A Guide for Occupants

29 min

4.5

Words Can Change Your Brain

Andrew Newberg and Mark Robert Waldman

12 Conversation Strategies to Build Trust, Resolve Conflict, and Increase Intimacy

19 min

4.4

13 Things Mentally Strong People Don't Do

Amy Morin

Take Back Your Power, Embrace Change, Face Your Fears and Train Your Brain for Happiness and Success

366 Meditations on Power, Seduction, Mastery, Strategy, and Human Nature

30 min

4.5

The ONE Thing

Gary Keller and Jay Papasan

The surprisingly simple truth behind extraordinary results

The 10,000 Experiments Rule and Other Surprising Advice for Reaching Your Goals

26 min

4.4

Who Not How

Dan Sullivan with Benjamin Hardy

The Formula to Achieve Bigger Goals Through Accelerating Teamwork

21 min

4.5

Thus Spoke Zarathustra

Friedrich Nietzsche

The Classic That Will Challenge Everything You Know

17 min

4.4

A Handbook for New Stoics

Massimo Pigliucci and Gregory Lopez

How to Thrive in a World Out of Your Control

23 min

4.6

Happy Mind, Happy Life

Rangan Chatterjee

The New Science of Mental Well-Being

18 min

4.5

Conscious Capitalism

John Mackey & Raj Sisodia

Liberating the Heroic Spirit of Business

Why Some People See Things Clearly and Others Don't

A Simple Plan to Stop People-Pleasing, Reclaim Your Boundaries, and Say Yes to the Life You Want

Upgrade Your Brain, Learn Anything Faster, and Unlock Your Exceptional Life

An uncommon guide to rapid fat-loss, incredible sex and becoming superhuman

19 min

3.3

How to Start a Start-up

ThinkApps

The Silicon Valley Playbook for Entrepreneurs

How To Make Offers So Good People Feel Stupid Saying No

16 min

4.3

Unreasonable Hospitality

Will Guidara

The Remarkable Power of Giving People More Than They Expect

Rules for Focused Success in a Distracted World

9 min

4.3

The Great Money Reset

Jill Schlesinger

Change Your Work, Change Your Wealth, Change Your Life

17 min

3.9

Do Breathe

Michael Townsend Williams

Calm Your Mind. Find Focus. Get Stuff Done.

One Boy’s Desire for Reinvention to Climb the Social Ladder

Secrets of Sand Hill Road

Scott Kupor

Venture Capital and How to Get It

19 min

4.4

The Richest Man in Babylon

George S. Clason

Now Revised and Updated for the 21st Century

17 min

4.4

Capitalism, Socialism and Democracy

Joseph Schumpeter

Essential analysis on where the world economy is headed

23 min

4.2

Becoming Steve Jobs

Brent Schlender and Rick Tetzeli

The Evolution of a Reckless Upstart into a Visionary Leader

The Thinking Man’s Guide to Pleasuring a Woman

The New Psychology of Success

15 min

4.5

Redesigning Leadership

John Maeda

Simplicity: Design, Technology, Business, Life

Four Simple Choices to Scale Your Impact

18 min

4.3

❤️ für Blinkist️️️

Ines S.

Ich bin begeistert. Ich liebe Bücher aber durch zwei kleine Kinder komme ich einfach nicht zum Lesen. Und ja, viele Bücher haben viel bla bla und die Quintessenz ist eigentlich ein Bruchteil.

Genau dafür ist Blinkist total genial! Es wird auf das Wesentliche reduziert, die Blinks sind gut verständlich, gut zusammengefasst und auch hörbar! Das ist super. 80 Euro für ein ganzes Jahr klingt viel, aber dafür unbegrenzt Zugriff auf 3000 Bücher. Und dieses Wissen und die Zeitersparnis ist unbezahlbar.

Ekaterina S.

Extrem empfehlenswert. Statt sinnlos im Facebook zu scrollen höre ich jetzt täglich zwischen 3-4 "Bücher". Bei manchen wird schnelle klar, dass der Kauf unnötig ist, da schon das wichtigste zusammen gefasst wurde..bei anderen macht es Lust doch das Buch selbständig zu lesen. Wirklich toll

Nils S.

Einer der besten, bequemsten und sinnvollsten Apps die auf ein Handy gehören. Jeden morgen 15-20 Minuten für die eigene Weiterbildung/Entwicklung oder Wissen.

Julia P.

Viele tolle Bücher, auf deren Kernaussagen reduziert- präzise und ansprechend zusammengefasst. Endlich habe ich das Gefühl, Zeit für Bücher zu finden, für die ich sonst keine Zeit habe.