Kategorien entdecken

In der App öffnen In der App öffnen In der App öffnen
Das sind die Blinks zu

Crushing it!

How Great Entrepreneurs Build Their Business and Influence – and How You Can, too.

Von Gary Vaynerchuk
18 Minuten
Audio-Version verfügbar
Crushing it!: How Great Entrepreneurs Build Their Business and Influence – and How You Can, too.  von Gary Vaynerchuk

Crushing It! (2018) explains and explores why having a strong personal brand is crucial in business. Following up on his 2009 best seller, Crush It!, the author draws on both his own experiences and those of readers to illustrate why having a strong presence across multiple digital-media channels is a blueprint for success.

  • Aspiring or established entrepreneurs ready to take their business to the next level
  • Employees who want to increase their professional opportunities
  • People who recognize the game-changing nature of digital and social media

Gary Vaynerchuk is an entrepreneur and venture capitalist who has built a successful career around his personal brand and his mastery of social and digital media. First known for growing his family’s wine business, he now runs VaynerMedia, a social and digital agency. He has written several books, including Crush It! and The Thank You Economy.

Kennst du schon Blinkist Premium?

Mit Blinkist Premium erhältst du Zugang zu dem Wichtigsten aus mehr als 3.000 Sachbuch-Bestsellern. Das Probeabo ist 100% kostenlos.

Premium kostenlos testen

Was ist Blinkist?

Blinkist ist eine App, die die großen Ideen der besten Sachbücher in einprägsame Kurztexte verpackt und erklärt. Die Inhalte der über 3.000 Titel starken Bibliothek reichen von Sachbuch-Klassikern, über populäre Ratgeber bis hin zu diskutierten Neuerscheinungen. Basierend auf wissenschaftlichen Erkenntnissen wird jeder Titel von speziell geschulten Autoren aufbereitet und dem Nutzer als Kurztext und Audiotitel zur Verfügung gestellt.

Discover
3.000+ top
nonfiction titles

Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.

Entdecke die Kernaussagen zu diesem Titel:
Entdecke die Kernaussagen zu diesem Titel:
Entdecke die Kernaussagen zu diesem Titel:

Crushing it!

How Great Entrepreneurs Build Their Business and Influence – and How You Can, too.

Von Gary Vaynerchuk
  • Lesedauer: 18 Minuten
  • Verfügbar in Text & Audio
  • 11 Kernaussagen
Jetzt kostenloses Probeabo starten Jetzt lesen oder anhören
Crushing it!: How Great Entrepreneurs Build Their Business and Influence – and How You Can, too.  von Gary Vaynerchuk
Worum geht's

Crushing It! (2018) explains and explores why having a strong personal brand is crucial in business. Following up on his 2009 best seller, Crush It!, the author draws on both his own experiences and those of readers to illustrate why having a strong presence across multiple digital-media channels is a blueprint for success.

Kernaussage 1 von 11

A strong and personal online brand is now one of the clearest paths to entrepreneurial success.

Ask a kid today what she wants to do when she grows up, and there’s a good chance she’ll say, “I want to be a YouTuber.” Many adults might respond with a patronizing, “That’s not a real job, sweetie.” But maybe those kids are on to something.

The explosion of social media is a game changer that’s made it possible for anyone to broadcast to a mass audience.

Let’s look at a few stats.

Worldwide, people watch 1.25 billion hours of YouTube video every day. They post 66,000 photos or videos on Instagram every single minute. And, on average, 20 percent of the time people dedicate to mobile is spent on Facebook.

The scale and power of social-media platforms make it possible for any of us to earn money from a personal brand. With only 1,000 followers, someone on Instagram can earn $5,000 per year, from just two posts a week.

Not a bad side income, right? Now think if you were posting more than twice a week.

For those that really want it, the potential to monetize a personal brand is unlimited.

Consider the author, Gary Vaynerchuk. He transformed his family wine business from a $4 million to a $60 million operation. His approach was simple: he built a strong personal brand by talking straight to customers.  

He ran an unusually honest video blog, doing tastings to the camera and giving frank advice. He spent hours every day replying to every single message he got on Twitter and Facebook. He helped people and, in turn, they came to like him, trust him and buy from him. He built a one-on-one relationship with his customers – the kind of relationship that, previously, you could only form with small, neighborhood stores.

And after that? He took what he’d learned about online marketing and advised others. Today, Vaynerchuk runs a huge digital agency with offices in New York, Los Angeles, Chattanooga and London.

And all because he embraced the power of his personal brand.

Mit Premium freischalten Jetzt lesen oder anhören

Inhalt

Mit Premium freischalten Jetzt lesen oder anhören

Bringe mehr Wissen in deinen Alltag!

Sichere dir jetzt Zugang zu den Kernaussagen der besten Sachbücher – praktisch in Text & Audio in nur 15 Minuten pro Titel.
Created with Sketch.