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Crushing it!
How Great Entrepreneurs Build Their Business and Influence – and How You Can, too.
Crushing It! (2018) explains and explores why having a strong personal brand is crucial in business. Following up on his 2009 best seller, Crush It!, the author draws on both his own experiences and those of readers to illustrate why having a strong presence across multiple digital-media channels is a blueprint for success.
- Aspiring or established entrepreneurs ready to take their business to the next level
- Employees who want to increase their professional opportunities
- People who recognize the game-changing nature of digital and social media
Gary Vaynerchuk is an entrepreneur and venture capitalist who has built a successful career around his personal brand and his mastery of social and digital media. First known for growing his family’s wine business, he now runs VaynerMedia, a social and digital agency. He has written several books, including Crush It! and The Thank You Economy.
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Crushing it!
How Great Entrepreneurs Build Their Business and Influence – and How You Can, too.
- Lesedauer: 18 Minuten
- Verfügbar in Text & Audio
- 11 Kernaussagen
Worum geht's
Crushing It! (2018) explains and explores why having a strong personal brand is crucial in business. Following up on his 2009 best seller, Crush It!, the author draws on both his own experiences and those of readers to illustrate why having a strong presence across multiple digital-media channels is a blueprint for success.
Kernaussage 1 von 11
A strong and personal online brand is now one of the clearest paths to entrepreneurial success.
Ask a kid today what she wants to do when she grows up, and there’s a good chance she’ll say, “I want to be a YouTuber.” Many adults might respond with a patronizing, “That’s not a real job, sweetie.” But maybe those kids are on to something.
The explosion of social media is a game changer that’s made it possible for anyone to broadcast to a mass audience.
Let’s look at a few stats.
Worldwide, people watch 1.25 billion hours of YouTube video every day. They post 66,000 photos or videos on Instagram every single minute. And, on average, 20 percent of the time people dedicate to mobile is spent on Facebook.
The scale and power of social-media platforms make it possible for any of us to earn money from a personal brand. With only 1,000 followers, someone on Instagram can earn $5,000 per year, from just two posts a week.
Not a bad side income, right? Now think if you were posting more than twice a week.
For those that really want it, the potential to monetize a personal brand is unlimited.
Consider the author, Gary Vaynerchuk. He transformed his family wine business from a $4 million to a $60 million operation. His approach was simple: he built a strong personal brand by talking straight to customers.
He ran an unusually honest video blog, doing tastings to the camera and giving frank advice. He spent hours every day replying to every single message he got on Twitter and Facebook. He helped people and, in turn, they came to like him, trust him and buy from him. He built a one-on-one relationship with his customers – the kind of relationship that, previously, you could only form with small, neighborhood stores.
And after that? He took what he’d learned about online marketing and advised others. Today, Vaynerchuk runs a huge digital agency with offices in New York, Los Angeles, Chattanooga and London.
And all because he embraced the power of his personal brand.
Inhalt
- A strong and personal online brand is now one of the clearest paths to entrepreneurial success.
- Building a personal brand offers multiple routes to personal and financial success.
- There are seven principles that really matter when you build your social-media content.
- Don’t worry about creating content. Document instead.
- Snapchat offers unpolished reality and a real test of your branding abilities.
- Twitter is a great place to get noticed with a specific target audience.
- YouTube is the best platform for creating wealth and opportunity, and you should get on it now.
- Facebook still combines clever distribution with innovation to make it the single most important channel.
- Instagram is more important than ever, with a mix of content and great discoverability.
- The hottest trend right now is spoken-word media: get on board before it’s too late.
- Final summary
