Kategorien entdecken

In der App öffnen In der App öffnen In der App öffnen
Das sind die Blinks zu

Brief

Make a Bigger Impact by Saying Less

Von Joseph McCormack
13 Minuten
Audio-Version verfügbar
Brief: Make a Bigger Impact by Saying Less von Joseph McCormack

Brief (2014) is a guide to having more impact and influence by saying less. These blinks show the reader the power of brevity in the information age, explain the barriers to being brief and give helpful instructions on how to improve your communication while saving your own time and everybody else’s.

  • Anyone interested in improving their communication skills
  • Those wanting to grab the attention of others
  • Business leaders whose ideas need to stand out

Joseph McCormack is an expert on corporate storytelling and transmitting information through narrative. He has provided communications consultation to a wide range of professionals from military leaders to senior executives of companies like SAP, MasterCard and Harley-Davidson.

 

Joseph McCormack: Brief Copyright 2014, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

Kennst du schon Blinkist Premium?

Mit Blinkist Premium erhältst du Zugang zu dem Wichtigsten aus mehr als 3.000 Sachbuch-Bestsellern. Das Probeabo ist 100% kostenlos.

Premium kostenlos testen

Was ist Blinkist?

Blinkist ist eine App, die die großen Ideen der besten Sachbücher in einprägsame Kurztexte verpackt und erklärt. Die Inhalte der über 3.000 Titel starken Bibliothek reichen von Sachbuch-Klassikern, über populäre Ratgeber bis hin zu diskutierten Neuerscheinungen. Basierend auf wissenschaftlichen Erkenntnissen wird jeder Titel von speziell geschulten Autoren aufbereitet und dem Nutzer als Kurztext und Audiotitel zur Verfügung gestellt.

Discover
3.000+ top
nonfiction titles

Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.

Entdecke die Kernaussagen zu diesem Titel:
Entdecke die Kernaussagen zu diesem Titel:
Entdecke die Kernaussagen zu diesem Titel:

Brief

Make a Bigger Impact by Saying Less

Von Joseph McCormack
  • Lesedauer: 13 Minuten
  • Verfügbar in Text & Audio
  • 8 Kernaussagen
Jetzt kostenloses Probeabo starten Jetzt lesen oder anhören
Brief: Make a Bigger Impact by Saying Less von Joseph McCormack
Worum geht's

Brief (2014) is a guide to having more impact and influence by saying less. These blinks show the reader the power of brevity in the information age, explain the barriers to being brief and give helpful instructions on how to improve your communication while saving your own time and everybody else’s.

Kernaussage 1 von 8

Be heard in today’s distracting world by making your point quickly.

Every day we’re swamped by information, distracted by innumerable people and things vying for our attention. In this fast-paced, information-centric world, time has become a valuable commodity: those who can’t grab attention and make their point quickly are easily ignored.

Why’s it so hard to get people’s attention?

Because we simply don’t have the mental capacity to take in all the information we encounter. We’re confronted with so much data that it’s impossible to make sense of it all.

For example, according to the software developer Atlassian, the average professional receives 304 emails per week. Not just that, the venture capital firm Kleiner, Perkins, Caufield and Byers’ annual Internet Trends report found that people check their phones 150 times per day. That means the average worker gets interrupted every eight minutes by their phone alone!

Because of these modern diversions we struggle to take in the rest of the information with which we’re presented. It’s no surprise that research has shown the average attention span has dropped from 12 seconds to eight over the past five years.

As a result, everyone expects things faster. To get your ideas across in this information overload you’ll need to hold your audience’s focus and that means making your point quickly.

How?

By speaking in attention-grabbing headlines. For instance, instead of slowly building information in a presentation, announce your findings right away.

Headlines are effective because business people can become impatient when speakers aren’t straightforward. For example, picture 300 executives at a non-profit fundraiser on a Wednesday night. The keynote speaker goes 30 minutes over and by the time he’s done the room is half empty. In this way, the inability to communicate quickly could cost you not just people and money but also respect and your reputation.

But if successful people want everything to be concise and have no tolerance for long-winded explanations, then why’s it so difficult for us to get to the point?

Mit Premium freischalten Jetzt lesen oder anhören

Inhalt

Mit Premium freischalten Jetzt lesen oder anhören

Bringe mehr Wissen in deinen Alltag!

Sichere dir jetzt Zugang zu den Kernaussagen der besten Sachbücher – praktisch in Text & Audio in nur 15 Minuten pro Titel.
Created with Sketch.