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Zusammenfassung von Bowerman and the Men of Oregon

Name: Bowerman and the Men of Oregon
Rating: 4.3 (17 reviews)
Author: Kenny Moore

Kenny Moore

The Story of Oregon's Legendary Coach and Nike's Cofounder

4.3 (17 Bewertungen)

17 Min.

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"slug": "bowerman-and-the-men-of-oregon",
"summary": "Bowerman and the Men of Oregon by Kenny Moore tells the inspiring story of legendary coach Bill Bowerman and the athletes he coached at the University of Oregon. It delves into the development of Nike and the impact Bowerman had on the world of running."
}

Themen

Sport Unternehmertum Coaching Führung

Inhaltsübersicht

Bowerman and the Men of Oregon
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What’s in it for me? Enter the fascinating world of a transformative coach and innovator.

Bill Bowerman’s stories could well span several lifetimes, yet he experienced all his thrilling adventures in one.

In this Blink to Bowerman and the Men of Oregon by Kenny Moore you’ll learn about Bowerman’s background, his innovative training methods, and how his dedication to the sport produced a new generation of top athletes. He unleashed a transformation that has reached billions of people worldwide through Nike, a company he co-founded, and the culture of jogging the company now promotes.

The parable of the mule skinner

When the University of Oregon’s track and field team turned up for the annual welcome dinner at the home of the esteemed and dreaded Bill Bowerman, freshmen in the squad always expected some grand speech that would serve as a guiding principle.

Always, they were treated to Bowerman’s guiding parable:

There’s a stubborn mule that wouldn’t eat or drink. The owner seeks help from a mule skinner. When the skinner arrives, he gets a two-by-four wooden beam and floors the mule with a vicious hit between the ears. Then he strikes again between the eyes. To the owner’s protest, the skinner lays down his guiding philosophy. The crucial first step to good behavior is to get the mule’s attention.

Bill Bowerman would know. Growing up in Fossil, Oregon, he’d been a wild truant who hated authority, slept outside, and fought like he wanted to die. That rebellious streak worsened after his parents, former Oregon Governor Jay Bowerman and teacher Lizzie Hoover divorced. The young Bill also carried the trauma of watching his twin brother lose his life after a freak elevator accident.

Deciding their mother couldn’t handle Bill, his brother Dan arranged for the 14-year-old Bill to meet Ercel Hedrick, Medford school superintendent and certified mule skinner.

Hedrick hit Bill with every expletive he knew, telling the boy what a disgrace he’d been to his mother. Bill Bowerman left that office a changed boy, channeling his penned-up energy into a discipline that would elevate his grades and whatever sports he played.

Now a coach and bona fide mule skinner, Bill Bowerman let every group of athletes understand they would obey his orders or suffer the consequences.

The making of a coach

One thing Bill Bowerman couldn’t tame was his appetite. Sitting on a table behind the equally eccentric Barbara Young at a dinner party for high school footballers, Bill would take a plate of ribs and baked potatoes from a waitress, place a plate on each knee, and then shoot an inviting smile at another waitress.

Bill ate his three meals before silently offering his hand to Barbara, confessing to his dance partner he’d actually eaten at home before coming to the party. Bill and Barbara would go on to have an on-and-off relationship. When they finally settled, they never parted.

Bowerman goes to war

As a kid, Bowerman had sustained a scar while playing mumblety-peg with pocket knives. The Army decided it was a significant injury and gave him only menial jobs. Luckily for him, an opening required two of Bowerman’s equally sporting skills. He was assigned to the Tenth Mountain Division as a skier and mule handler.

After a training camp in which Bowerman improved the way mules supplied soldiers by guiding them through shortcuts, he emerged a captain. He was promoted to major before deployment to the Italian Alps in 1944.

Molding a dynasty

The University of Oregon had only two full scholarships for track and field when Bill Bowerman was appointed head coach in 1948. Bowerman fought till the scholarships were raised to ten, and then he found other creative means to grow his team.

He went about town convincing mill owners to hire his athletes. This helped the athletes fund their education and build resilience. To make sure athletes were showing up for work, Bowerman taped the job roster on his office wall.

The Munich terrorist attack

Bill Bowerman was chosen to coach the US Olympic team at the 1972 Olympics in Munich.

Upon arrival, he complained about security at the hotel. This objection brought upon him the ire of the IOC and West German government trying to present a more friendly face after World War II.

The rise and rise of Nike

In his quest to improve athletes, Bill Bowerman exploited every little advantage he believed would improve performance.

One impediment that kept nagging at the heels of his athletes was their running shoes. He visited a shoe shop, observed some shoes and asked the shoe seller how shoes were made. Then he learned as much as he could about cobbling and soon was molding his own shoes around shoe lasts he’d created.

The jogging revolution

An active correspondence with the coaches Bill Bowerman respected led to tournaments against some of the best teams abroad. Out on the country one Sunday morning with New Zealand head coach Arthur Lydiard, Bowerman was surprised to see men, women, and children of all ages jogging. Lydiard told Bowerman about the benefits of jogging to ordinary folk and recommended Bowerman, the athletic coach who seldom jogged, to go at his pace. The optimum workout, Lydiard advised, was one in which you could run and still hold a conversation.

Bowerman struggled at first but kept it up for the six weeks he stayed in New Zealand. When he returned home, Barbara said he looked ten years younger. The local newspaper published an article about jogging with a quote from Bowerman calling on everyone to turn out to the University of Oregon’s Hayward Field. The joggers increased to 50, and then over 2000 people showed up. Scared he might kill someone, Bowerman sent them home and organized a team of researchers, doctors, and coaches to lay down jogging principles for different ages and weights.

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Worum geht es in Bowerman and the Men of Oregon?

Bowerman and the Men of Oregon (2006) is a riveting tale about track and field coach Bill Bowerman’s relentless drive to produce the best athletes from his base in his native Oregon. Through innovation and sheer force of character, he inspired a community to fall in love with running, and in the process co-founded Nike.

Wer Bowerman and the Men of Oregon lesen sollte

Track and field fans
Followers of the American Olympic movement
Nike aficionados and people curious about the history of apparel brands in sport

Über den Autor

Kenny Moore was a first-hand witness to Bill Bowerman’s contrarian tactics. Moore ran the marathon at the 1968 and 1972 Olympics before spending 25 years as a journalist for Sports Illustrated. He co-wrote the screenplay for Without Limits, a movie about prodigious American runner Steve Prefontaine.

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