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The Innovator's Prescription

A Disruptive Solution for Health Care

By Clayton Christensen, Jerome H. Grossman, Jason D. Hwang
15-minute read
Audio available
The Innovator's Prescription: A Disruptive Solution for Health Care by Clayton Christensen, Jerome H. Grossman, Jason D. Hwang

The Innovator’s Prescription (2008) is a guide to applying business concepts to the field of health care and, in the process, revolutionizing the industry and making it more affordable and accessible. These blinks explain how health care has become mired in its old ways and how disrupting stagnant business models can make the field run like new.

  • Anyone interested in health care systems
  • Medical practitioners and business owners
  • People interested in creative business models

Clayton M. Christensen is a professor at the Harvard Business School and author of several New York Times bestsellers, including The Innovator's Dilemma. In 2011, Thinkers50 named him the world's most influential business thinker.

The late Jerome H. Grossman, M.D. was an expert in health care policy and a pioneer in health informatics. He served as director for the Harvard/Kennedy School Health Care Delivery Policy Program.

Jason Hwang, M.D., is an internal medicine physician turned entrepreneur. His prior work includes co-founding and serving as executive director for Innosight Institute, a consulting firm specializing in innovation and strategy.

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The Innovator's Prescription

A Disruptive Solution for Health Care

By Clayton Christensen, Jerome H. Grossman, Jason D. Hwang
  • Read in 15 minutes
  • Audio & text available
  • Contains 9 key ideas
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The Innovator's Prescription: A Disruptive Solution for Health Care by Clayton Christensen, Jerome H. Grossman, Jason D. Hwang
Synopsis

The Innovator’s Prescription (2008) is a guide to applying business concepts to the field of health care and, in the process, revolutionizing the industry and making it more affordable and accessible. These blinks explain how health care has become mired in its old ways and how disrupting stagnant business models can make the field run like new.

Key idea 1 of 9

Disruptive technology could make health care more accessible and affordable.

Health care is one of the major problems America faces. It’s hard to get and can cost you a fortune. There’s much room for improvement.

There are two ways to do this: Either treating health care like any other business or using what’s known as disruptive technology to make it easier and cheaper to access. You may not have heard of disruptive technology, but it’s been used by every successful industry, from automotive fields to financial services.

So what is it?

Disruptive technology, also referred to as disruptive innovation, is a combination of three aspects:

The first is a technological enabler, an innovation that simplifies problem-solving by routinizing solutions, thus making the entire process cheaper. The second is business model innovation, which allows firms to deliver affordable and accessible services while still turning a profit.

For instance, IBM was using disruptive technology when it adopted an innovative business model that based their business operations in Florida – far removed from their mainframe and minicomputer businesses in New York and Minnesota.

This allowed them to avoid paying the high margins, overhead costs and unit volumes typical to the Northern part of the country.

But there’s more to their success story. IBM then paired their business innovation with a technological enabler: the microprocessor. The combination of a fresh, money-saving business strategy with this stellar technology led them to revolutionize the computer market by introducing the first PCs.

IBM’s example makes clear one of the key advantages of disruptive technology: lowering costs while making products and services easier to access.

And the third element of disruptive technology?

It’s a value network, essentially an infrastructure composed of multiple companies each with disruptive, mutually-reinforcing business models. Say a company builds microprocessors. To build a value network, every company involved in the process, from suppliers to transporters, would adopt disruptive technology and, in the process, all of them would benefit.

So, you know what disruptive technology is, now it’s time to learn about the different types of disruptive business models.

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